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		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=353736]]></link>
		<description><![CDATA[The marketing golden rules of AIDA mean Attention, Interest, Desire And Action. This is very useful when designing your advertising, think when constructing a piece of work are you fulfilling the rules. When dealing with the headline make sure it is very attractive to the customer, not what you think...]]></description>
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		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[What Is Business Positioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=353737]]></link>
		<description><![CDATA[Company positioning is how your customer sees your company. So where you sit in the market place, whether that might be positioned at the lower ends, middle or high end. This can apply to a business which is a manufacturer or a services industry. A good example of company positioning...]]></description>
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		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
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