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	<title><![CDATA[analytics and web analytics Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to analytics and web analytics]]></description>
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		<title><![CDATA[SeeWhy Raises $2 Million More For Web Analytics]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-seewhy-raises-2-million-more-for-web-analytics%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Web analytics firm SeeWhy has raised an additional $2 million in funding; the add-on comes eight months after the startup raised $4.5 million in a second round of funding from Scottish Enterprise, Logispring, Pentech Ventures and Delta Partners. The company lets clients track and then immediately follow up with...]]></description>
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		<pubDate>Wed, 16 Dec 2009 18:02:50 -0800</pubDate>
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		<title><![CDATA[Will Microsoft Make A Bid For Omniture?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-will-microsoft-make-a-bid-for-omniture%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Omniture&#8217;s stock is trading above Adobe&#8217;s $21.50 offer price, so the expectation seems to be that either Adobe (NSDQ: ADBE) will up its bid or someone  may make a rival offer. One possible bidder: Microsoft (NSDQ: MSFT). Analysts quoted in a Marketwatch piece note that Microsoft could use...]]></description>
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		<pubDate>Wed, 16 Sep 2009 19:50:39 -0700</pubDate>
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		<title><![CDATA[Omniture in web analytics deal with Eloqua]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-270877.html]]></link>
		<description><![CDATA[ Web analytics company Omniture is partnering with market automation software firm Eloqua to allow consumers to track and measure online marketing campaigns.          The two companies are jointly developing software that combines Eloqua&#8217;s Conversion Suite and Omniture&#8217;s SiteCatalyst. by Marie Laigneau]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 15:04:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
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		<category domain="http://resources.bnet.com/topic/marie+laigneau.html"><![CDATA[Marie Laigneau]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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		<title><![CDATA[Too Much Information | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/12/15/too-much-information-btalk-australia/]]></link>
		<description><![CDATA[(13min 56) Web analytics packages can track everything your site users do. So how do you make sense of it all? Is it really a case of information overload? And why pay for software when there are free tools like Google Analytics?    In todayÃ¢â‚¬â„¢s BTalk Australia Phil...]]></description>
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		<pubDate>Mon, 15 Dec 2008 12:28:54 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Omniture Summit 2008 Will Be the Largest User Conference for Online Marketing and Web Analytics Professionals]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200802/ai_n24330917]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced its  2008 worldwide Omniture Summit conference  will be the launch pad for  new product releases and the largest gathering of online marketing and Web analytics professionals, partners and industry leaders. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 00:00:00 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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	<item>
		<title><![CDATA[How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374187]]></link>
		<description><![CDATA[This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might...]]></description>
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		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
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	<item>
		<title><![CDATA[Web Analytics - Are The Numbers Adding Up In China?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346852]]></link>
		<description><![CDATA[Chinese web publishers particularly social networking sites are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative data such as page views and clicks - but qualitative information such as customer engagement information. This will require publishers to have a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 18 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
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	</item>
	<item>
		<title><![CDATA[Omniture Emerged as the Worldwide Market Leader for Web Analytics in 2006]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200712/ai_n21152975]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, was recognized as the leading Web analytics provider by revenue and market share in a recent report published by  IDC , an independent global research and advisory firm for the technology industry. According to the report ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Dec 2007 00:00:00 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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	</item>
	<item>
		<title><![CDATA[Lyris, Inc. and Trellian Announce Partnership to Integrate Web Analytics, Bid Management and Keyword Research Tools into One Customer-Friendly Solution]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Nov_13/ai_n27442940]]></link>
		<description><![CDATA[Trellian's Popular KeywordDiscovery Tool Integrated Into Lyris' BidHero Solution]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 Nov 2007 00:00:00 -0800</pubDate>
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	</item>
	<item>
		<title><![CDATA[The Indianapolis Colts Enhance New Social Networking Portal With Omniture Web Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200711/ai_n21085596]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced that the Indianapolis Colts -- Super Bowl XLI Champs and one of the most popular NFL teams of the last decade -- are using  Omniture SiteCatalyst   Web analytics  to measure...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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	</item>
	<item>
		<title><![CDATA[J.L. Halsey Teams up with WSI Internet Consulting & Education to Bring ClickTracks Web Analytics to Small and Mid-Size Businesses Worldwide]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_2/ai_n27392732]]></link>
		<description><![CDATA[More than 200 WSI Consultants Have Signed On to Offer ClickTracks Product]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 02 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
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	</item>
	<item>
		<title><![CDATA[Omniture Web Analytics Helps ChannelNet Users Optimize Guided Web Marketing Performance]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_18/ai_n27377972]]></link>
		<description><![CDATA[Embedded Omniture Analytics Provide Real-Time Market Intelligence for ChannelNet Customers and Their Retailer Network]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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	</item>
	<item>
		<title><![CDATA[J.L. Halsey Integrates Lyris ListManager with ClickTracks Web Analytics, Expanding Email Marketers' Insight into Subscribers' Post-Email Behavior]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_12/ai_n27371069]]></link>
		<description><![CDATA[Integrated Tool Automatically Segments Email Lists Based on Behavioral Data, Enabling More Precise Targeting of Follow-up Messages]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
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	</item>
	<item>
		<title><![CDATA[Unica Continues Momentum in Web Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_6/ai_n27365821]]></link>
		<description><![CDATA[A Growing Roster of Industry-Leading Companies Turn to Affinium[R] NetInsight[TM] to Manage Their Cross-Channel Marketing Campaigns]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/unica.html"><![CDATA[Unica]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UNCA</category>
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	<item>
		<title><![CDATA[Web Analytics X Change Conference Adds Expert Speakers From Digitas, Omniture, Visual Sciences and WebTrends]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200708/ai_n19464852]]></link>
		<description><![CDATA[X Change , a highly focused  web analytics  conference for and by real-world practitioners and web analytics managers, today announced that it has added more web analytics experts from most of the leading analytics tool providers and one of the premier digital agencies in the world. The new...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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	<item>
		<title><![CDATA[Yesmail&#153; Joins Omniture® Genesis&#153; Partner Network to Help Customers Easily Integrate Email Marketing with Web Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_13/ai_n27273249]]></link>
		<description><![CDATA[OMAHA, Neb. -- Yesmail[TM] (an infoUSA([R])company, [NASDAQ: IUSA]), a leading email service provider, today announced Yesmail has partnered with Omniture, Inc.[R] (NASDAQ: OMTR), a leading provider of online business optimization software, to make it easier for customers to integrate their Yesmail email campaigns with Omniture SiteCatalyst[R] Web analytics. This partnership...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 13 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[El Al Airlines Uses ClickTracks, the Web Analytics Solution from J.L. Halsey, to Optimize Online Customer Experience]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_6/ai_n27264305]]></link>
		<description><![CDATA[SANTA CRUZ, Calif. -- In contact section of release, e-mail address for Amy Hooker should read: amy@mavencom.com (sted amy@mazencom.com)]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 06 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[CMS Watch Finds Web Analytics Breaks Into Mainstream]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_1/ai_n27220751]]></link>
		<description><![CDATA[Enterprises Increasingly See Analytics as the "Brains" Behind E-Marketing, But Underestimate Resources Needed to Execute]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/cms+watch.html"><![CDATA[CMS Watch]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Vignette and Omniture Partner to Offer Customers Vignette's Next-Generation Web Solutions with Omniture SiteCatalyst Web Analytics]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_30/ai_n19040906]]></link>
		<description><![CDATA[Partnership Maximizes Insight into Online Campaign and Traffic Trends and Customers' Behaviors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/vignette+corp..html"><![CDATA[Vignette Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VIGN</category>
		<category domain="tickers">OMTR,VIGN</category>
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		<title><![CDATA[Omniture Introduces Industry's First Professional Web Analytics and Online Business Optimization Certification]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200703/ai_n18706136]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today introduced the industry's first certifications for  Web analytics  and online business optimization professionals. The  Omniture Certified Professional  designation will attest to a professional's skills, knowledge and abilities with implementing, using and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+analytics.html"><![CDATA[Web analytics]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
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