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- P&G's Secret Weapon: "OR Inside"
- Operations research isn't just geek science at P&G. It's how the $76 billion giant makes every crucial decision, from marketing to inventory management. For decades, Procter & Gamble mostly trusted its executives and brand managers' gut instincts to make critical decisions — when to launch a new product, say, or...
- Articles 2008-02-14
- The Future of Operations Research
- How one prominent academic, UC Berkeley's Lee W. Schruben, sees the evolution of operations research in the business world. BNET: What are the big unsolved problems for OR in practice today? Schruben: We have to realize that what we’re actually doing...
- Articles 2008-02-13
- How Operations Research Drives Success at P&G
- Operations research isn't just geek science at P&G. It's an integral part of the company's marketing, sales and supply chain. ...
- Articles 2008-02-13
- Key Terms and Players of Operations Research
- More and more companies are turning to data analysts and mathematical engineers to solve key business problems. Here's a guide to the key players and the basic lexicon of their craft — operations research. Key Players Oracle: Oracle is one...
- Articles 2008-02-13
- Apple's Brilliant Quarter: It Wasn't the iPhone
- Apple's quarterly results announced yesterday set a new record for the company, but not owing to the iPhone. Rather, the company shipped 1.76 million Mac computers, representing a 33 percent jump from a year ago and pushing Apple's share of the PC market up to three percent. Even though cumulative...
- Blog posts 2007-07-26
- Make the Most of Supply Chain Analytics
- Dell, Apple, your local grocery store -- all these companies share a common concern: supply chain management. From the initial forecast to final delivery, coordinating activities in a supply chain is a big challenge. But if you do it right, the ROI is huge. Usually the challenge boils down to...
- Blog posts 2007-07-25
- Google Wireless?
- Google announced last Friday that it earmarked at least $4.6 billion to enter the wireless industry via an upcoming federal auction of the once-occupied 700-MHz band of airwaves. But Google also said it won't participate in the auction unless the Federal Communications Commission FCC agrees to an "open access" framework,...
- Blog posts 2007-07-23
- How Nokia Wins the Mobile War
- News from the mobile phone market tends to hype innovation and sexy high-end products, like the one just released by that one company... what was it called? Ah, yes, the Apple iPhone. Behind the scenes, however, supply-chain management rules king. With 37 percent of the global market, Nokia is the...
- Blog posts 2007-07-20
- Cisco's Analytical Alchemy: Turning Trash into Treasure
- Thrice yearly, a group of analytical business leaders from preeminent Global 500 companies get together for the INFORMS Roundtable meeting. (INFORMS, the Institute for Operations Research and the Management Sciences, is a professional society with the aim of improving business through analytics.) In one of the most recent meetings, the...
- Blog posts 2007-07-19
- Breakfast at McDonald's Is Bad News for Starbucks
- In the metropolitan United States, Starbucks is to coffee what Kleenex is to facial tissue -- the brands and products are one and the same. Yet somehow, Starbucks is sliding backward, with 2007 expected to mark the company's third straight year of sales shrinkage. What's the deal? ...
- Blog posts 2007-07-18
- Shareholders Look Beyond the Balance Sheet
- Managers hear it from consultants and activists, and they hear it increasingly from customers: "do good in the world, don't just do business." But investors, too, are calling on companies to be upstanding and ethical citizens, and that means scruples can seriously affect your access to equity capital. Thomas Kostigen,...
- Blog posts 2007-07-17
- Discount Your Prices, Not Your Brand
- Big discount sales can work wonders to attract new customers and clear out stubborn inventory, but they can also erode the equity of higher-end marks and hurt the image of the stores that sell them. New research from the Miami University shows that discounting goods can lead consumers to expect...
- Blog posts 2007-07-16
- Whole Foods CEO Develops Worst-Practice in Communications
- What was he thinking? Whole Foods just confirmed the bizarre news that its chief executive John Mackey has been using a pseudonym to post for years on a Yahoo! Finance forum, often boasting about Whole Foods' success and slamming Wild Oats, a big natural foods competitor and now Whole Foods'...
- Blog posts 2007-07-12
- Bidding Farewell to the Baby Boomers
- Young professionals smile at the thought of opportunities likely to open up for them as a wide swath of the workforce retires in the next decade. Conventional wisdom says companies will be hard-hit as the baby boomer generation vacates key management positions to spend more time on the fairway, but...
- Blog posts 2007-07-12
- Can Gap Come Back?
- The Gap has faltered for several quarters, with slowing earnings growth and an increasingly obscure brand identity. Younger buyers flock to cooler competitors like Abercrombie and American Eagle, and Gap's Forth & Towne brand failed to win its target market of middle-aged women. Some key executives, including the company's vice...
- Blog posts 2007-07-11
- When Web Promotions Hit Amiss
- In the world of Internet advertising, traffic rules king. More traffic means more advertising revenue, so big Web sites like ESPN.com often embark on elaborate online promotions to drive visitors to their site. But with still-imperfect Internet technologies and unpredictable users, it's easy for Web promotions to run into a...
- Blog posts 2007-07-09
- The Dollar Falls and Volkswagen Looks West
- Who would've thought a Fortune Global 500 company would be looking at the United States as a low-cost manufacturing site? But with the dollar's recent dismal performance on foreign exchange markets, Volkswagen finds it hard to justify importing to the U.S. market. The logical solution is either to start building...
- Blog posts 2007-07-09
- Forget Cookies, Think Baby Food
- Which would you prefer, a shortbread cookie layered with dark chocolate -- or baby food? Despite your organoleptic preferences, Danone last week agreed to offload its LU cookie brand to Kraft (for about $7.2 billion) and then struck a $16.8 billion deal to buy Royal Numico, the Dutch baby food...
- Blog posts 2007-07-10
- Why Research In Motion Rocks
- When the iPhone hit store shelves a week ago, Research In Motion RIM gained $6 billion in market capitalization and its stock price hit a three-year high. What? You'd think investors would shy away from any iPhone rival, instead betting with Steve Jobs and his super-device. But RIM, maker of...
- Blog posts 2007-07-06
- The Warehouse: More than Four Walls
- How exciting could warehousing possibly be? The general perception of this once-pallid business function is that it's a straightforward, box-in, box-out operation. Well not anymore. Warehousing has gained more attention and investment as business activities disperse across the globe and managers increasingly view their businesses as supply chains in an...
- Blog posts 2007-07-06
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