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anita elberse

Harvard's Anita Elberse: Forget the "Long Tail": Harvard's Anita Elberse: Forget the "Long Tail"Interesting article with relevance to our products. What about Amazon?I read this article with some interest as we have an ongoing discussion in our company, whether to focus on the top sellers only or increase our coverage of products even if these don't get...; Tags: Anita Elberse, Harvard, long tail; Discussion threads 2008-07-01

Sumner slap puts megastars on notice; Will media giants feel less love for celebs in fragmented future?(contracts to be ended): Byline: MATTHEW CREAMER And MARC GRASER There's a simple way to sum up the situation for Tom Cruise and his compatriots raking in $25 million a film: "Snakes on a Plane.'' It's an odd description of the...; Articles 2006-08-28
Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures.: We develop an econometric model to study a setting in which a new product is launched first in its domestic market and only at a later stage in foreign markets, and where the product's performance ("demand") and availability ("supply") are highly interdependent over time within and across markets. Integrating literature...; Articles 2003-06-22