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- Diversification and Synergy
- Article encodes two frameworks that help the strategist to analyze how to expand the boundaries of the firm in a way that maximizes the potential for transference of skills, or synergy, among the businesses. These are Ansoff's growth vector matrix and Thomas's direct and indirect linkages approach. These options are...
- White papers 2003-01-01
- Literature Survey: Product Management and the Product Life Cycle Concept
- This document will describe product development and the product life cycle concept as a marketing instrument to be used by marketing decision-makers and marketing strategists as discussed. Ansoff's growth strategies will be employed to describe the different growth strategies to be used by a marketing manager, after commercialisation, for market...
- White papers 2002-05-30
Additional Resources
- Growth Strategies: Ansoff Model
- The prime aim of an organization is to maximize the returns of its shareholders. To do this, the organization has to perennially be on the lookout of strategies to increase productivity and growth. Several growth strategies are available for the organization to choose from. The aforesaid choice entails consideration of...
- Presentations 2003-01-01
- What Revenue Should You Bet On?
- An efficient business plan is imperative for the perennial growth of business. Such a plan should analyze the strategic fit between existing products and markets. Based on the study, suitable growth strategies should be designed and executed. The Ansoff Matrix is an effective tool to study the aforesaid strategic fit....
- White papers 2003-08-05
- Appraising The Company Situation
- This presentation highlights the aspects of marketing planning. It is the process of anticipating the future and determining the course of actions. For this various intensives strategies have been discussed. These strategies are Ansoff matrix, SWOT analysis, opportunity matrix, and threat matrix. In addition, the steps of marketing planning have...
- White papers 2003-01-01
- Business Strategy: In Historical Perspective
- The paper delves into the evolution and the historical perspective of business strategy concept. The concept stemmed from the Second Industrial Revolution. Through the years, the concept has seen several shifts according to changing market environments. In this context, the paper touches upon some prominent business strategy defining tools such...
- Presentations 2003-01-01
- Competition And Business Strategy In Historical Perspective
- This white paper is basically a chronology of emergence of the device—strategic planning in a competitive market. Strategic planning goes way back to 1850 when the second industrial revolution brought in large-scale investment to exploit economies. Gradually, the paper talks about how the business policy was given a new meaning...
- White papers 2003-01-01
- Strategic Behavior Of Large Business Organizations: A Geographic Perspective
- Competitive advantage keeps a firm above the rest of the competing firms. It is acquired by delivering a higher ‘value' to the customers as compared to the rival firms. Acquisition of the competitive advantage entails a large number of strategic decisions made by the firm. The paper examines the issues...
- Presentations 2003-01-01
- An Overview of Strategy Development Models and the Ward-Rivani Model
- With publications in the field of strategy now in the thousands it is difficult to get an overall picture of how to classify and appreciate strategy tools and models. Mintzberg et al. have developed schools of thought to help alleviate and categorise this problem but this approach lacks a comparison...
- White papers 2005-06-07
- Developing Change Management Skills
- Both Seven S and PEST enable one to think clearly about aspects that are relevant to the service but they are even more useful when one draws on them to conduct a perceptive and rigorous SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, in which strengths...
- White papers 2004-09-01
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