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- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
Additional Resources
- GetJar: The unknown app store leader
- I'm sure you've heard of Apple's App Store for the iPhone. But have you ever heard of an independent mobile app store called GetJar?No? Well, that's not surprising. The tiny company now based in Silicon Valley has done virtually no marketing. And yet in the nearly five years it's been...
- News items 2009-11-06
- Apple criticized over iTunes LP development costs
- By Prince McLeanPublished: 04:00 PM EST Critics are lambasting Apple over its new iTunes LP format, charging that the company has priced indies out of the game by charging a production fee of $10,000 to develop the interactive titles. Content authors are likely to view the fees as absurdly low,...
- News items 2009-10-09
- Apple's Current Valuation Is Still Reasonable
- Turley Muller submits: Apple Inc. (NASDAQ:AAPL) $162.83- Despite Apple shares rising more than 100% from its 2009 low of $78, the stock still appears to be attractively valued especially as a long-term holding. Using cash-flow and non-GAAP earnings, AAPL trades at less than 15x on a trailing 12-month basis. Since...
- External links 2009-08-12
- Apple announces App Store offerings top 100,000
- By AppleInsider StaffPublished: 09:00 AM EST Apple Wednesday announced that more than 100,000 applications are now available on its App Store for the iPhone and iPod touch, crossing the milestone less than a year and a half after its debut."The App Store, now with over 100,000 applications available, is clearly...
- News items 2009-11-04
- App Store roundup: HD Radio comes to iPhone, 3G VoIP still MIA
- By Katie MarsalPublished: 09:15 AM EST Related AppleInsider articles:AT&T to allow VoIP calls via its 3G network on...App Store roundup: Vonage approved, BitTorrent...Zune HD price leak: $100 less than Apple iPod...FCC asked to investigate iPhone's restriction...Skype for iPhone to hit the App Store on...For an extra $80, iPhone users can...
- News items 2009-11-09
- Apple Responds To FCC Over App Store Policies
- Posted by: Peter Burrows on August 21 Apple just issues a press release, listing its reponses to the FCC's questions about its policies for the App Store. Of special interest to the Feds, as expected, is the supposed refusal to okay Google Voice. Read on for Apple's description of why...
- News items 2009-08-21
- Windows Marketplace for Mobile now available in browser, iTunes' App Store still not.
- By Tim Conneally , Betanews Sure, Apple created the most popular and well-stocked mobile app store in the market, but does Apple provide a Web-based interface to it? No. Through Apple's official channels, you can only browse the store's contents in iTunes or on...
- News items 2009-11-12
- Developer calls for Apple to eliminate App Store review process
- Joe Hewitt, a software developer best known for his work on Facebook for iPhone and early Firefox, has a radical proposal about how to fix the App Store: eliminate App Store review process completely. While I agree with the spirit of Hewitt's argument, it will never happen. The premise (and...
- News items 2009-08-25
- The Wall Has Fallen: 3 Augmented Reality Apps Now Live in iPhone App Store
- First Paris Metro, then Yelp, now London Buses. The newest is even selling database layers through in-app purchase. It's been widely reported that the API required to display Augmented Reality AR layers of data on top of the camera view of a non-jailbroken iPhone 3Gs would not be publicly exposed...
- News items 2009-08-27
- Yahoo vents frustration over App Store process
- Yahoo appears to be a little miffed that Apple's App Store reviewers are still sitting on an update to the Yahoo Messenger for iPhone application.Yahoo's ready for the new Yahoo Messenger for iPhone update to be released.(Credit: Yahoo)In a post titled "And so we wait...on Apple," Yahoo's Sarah Bacon calls...
- News items 2009-08-19
- Apple Revamps App Store To Help With Discoverability
- Last night, Apple (NSDQ: AAPL) revamped the App Store to help solve one of the problems it faces as it gets bigger—how do you discover new applications when there's 10,000 applications and growing? According to a developer who had contacted AppleInsider, Apple is now breaking out the most popular...
- External links 2008-12-13
- Michael Sikorsky: Insight into the iPhone, App Store & Android
- by Manoj Jasra Earlier this week I attended an iPhone Dev Camp in Calgary, Alberta and got a chance to meet up with the organizers, Michael and Camille Sikorsky. Michael is the CEO of Robots & Pencils , a programmer, an investor and an entrepreneur. I was...
- News items 2009-10-21
- Apple's App Store: 1 Billion Served
- TechCrunch submits: By Leena Rao Well, it finally happened. Apple just delivered its 1 Billionth application download from the App Store, which currently features over 25,000 apps (35,000 by one estimate) built by thousands of developers. The significance of the milestone (besides just...
- External links 2009-04-24
- If Android's Going to Compete it Needs a Real App Store
- Jason Kincaid submits: I’ve spent the last week thoroughly enjoying my new Droid, and while I’ve come across some problems, most of my issues have simply been with the fact that Android does things differently than the iPhone — the transition just takes some getting used to. But there’s...
- External links 2009-11-16
- Apple rumored to create social media consolidation client
- By Sam OliverPublished: 11:50 AM EST Related AppleInsider articles:Apple's iTunes 9 rumored to have Blu-ray,...Apple to disable .Mac website tools in JulyReport: Apple and AT&T to partner on U-Verse,...App Store developers show off new features of...Mockup of new iTunes 8.0 interface publishedApple could be creating a standalone social networking application...
- News items 2009-08-11
- Inside Google's Android and Apple's iPhone OS as software markets
- By Prince McLeanPublished: 05:00 PM EST Google's Android is working to match the iPhone App Store's mobile software market but with fewer restrictions for developers. This article is the fourth in a series examining how Android stacks up in comparison to the iPhone as a smartphone software platform, with this...
- News items 2009-11-21
- Is Apple Going to Support Augmented Reality, After All?
- The cranky elves that run the iPhone App Store may be warming up after all to the emerging field of Augmented Reality AR. AR app makers, who are building sci-fi-like interfaces for viewing data about the physical world on top of the mobile phone's camera, were beginning to feel...
- News items 2009-10-14
- Sony targets iPhone developers and low app prices for PSPgo
- By Prince McLeanPublished: 09:00 PM EST Related AppleInsider articles:Nintendo warns iPhone may damage its salesiPhone gaming takes the stage at iGames Summit...Report: iPhone "miles ahead" of competing app...iPhone users ten times as likely to play games...Apple declares iPhone a challenger to Nintendo...Sony plans to lure iPhone developers to the PSPgo,...
- News items 2009-08-14
- Record industry to pit proprietary CMX against Apple's Cocktail
- By Slash LanePublished: 01:05 PM EST Related AppleInsider articles:Apple's "Cocktail" may spur whole album sales...Apple introduces iTunes Pass for following...LG holds iMac-suitable touchscreen; new iTunes...Apple in talks to offer more DRM-free tracks...Apple to bundle music extras app with iTunes...Four of the world's largest record companies have come together to create...
- News items 2009-08-11
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