applebee's and brand

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Breaking the Doom Cycle.(On The Money)(Interview)

Last year, a New York-based UBS analyst new to the restaurant industry published a report that included an attention-grabbing section called "The Doom Cycle." In it, he contended that fast-food franchisors were either growing or shrinking--no in between. "There are very few 'steady state' restaurant companies,"...

Tags: Applebee's, brand, Branding, Burger King Corp., Columbia University, MARKETING

Research articles 2004-07-01

Applebee's Begins Bold Restaging of Its Brand with New Ad Campaign

Created by McCann Erickson, the Ads Feature a 'Spokesapple' Who Gets to the Core of Reconnecting over a Meal; Introduces Restaurant Chain's New Logo, Tagline and Menu

Tags: Applebee's, brand

Research articles 2007-10-25

Applebee's core brand polishes off competition - new franchise in New York City - Statistical Data Included

Projections bear fruit as profits rise

Tags: Applebee's, brand

Research articles 2000-03-20

Analysts: Applebee's to grow core or buy a brand? - Brief Article

OVERLAND PARK, KAN. -- With Applebee's International Inc. set to expand its system for the 10th consecutive year by more than 100 units, the question, according to several restaurant watchers, is, What comes next?

Tags: Applebee's, brand

Research articles 2002-03-18

Applebee's CEO: will buy 2nd brand to fuel growth - News Digests - Brief Article

ORLANDO, FLA. - Applebee's International Inc. chief executive Lloyd Hill, speaking at a financial conference here, said the 1,459-unit chain operator intends to buy a second brand to fuel future growth.

Tags: Applebee's, brand

Research articles 2002-10-14