BNET Industries

Last Fiscal Year Sales:$15.8M
  • Public
  • US
Dow Jones Description

Aptimus operates a results-based advertising network, distributing advertisements for direct marketing advertisers across a network of third-party web sites. Advertisers pay us only for the results that we deliver through one of four pricing models - (i) cost per click, (ii) cost per lead, (iii) cost per acquisition or (iv) cost per impression. We then share a portion of the amounts we bill to our advertiser clients with publishers on whose web properties we distribute the advertisements. In addition, we occasionally pay web site owners either a fixed fee for each completed user transaction or a fee for each impression of a placement served on the web site.

President & CEO
Robert W. Wrubel
Number of Employees 60
Contact Information

199 Fremont St Ste 1800

San Francisco, California 94105

www.aptimus.com

(415) 896-2123

NAICS Code Custom Computer Programming Services: 541511

News & Analysis

aptimus inc. - All News and Analysis

  • Apollo Group Completes Acquisition of Aptimus

    - 2007-10-30

    PHOENIX -- Apollo Group, Inc. (Nasdaq:APOL) today announced that it has completed its previously announced acquisition of Aptimus (Nasdaq:APTM), an online advertising network. The acquisition aids in the furtherance of Apollo's broader efforts to position the Company to best monitor, manage and control its marketing investments and brands, with the...

    Tags: acquisition, Apollo Group

  • Aptimus Announces Second Quarter 2007 Financial Results

    - 2007-08-08

    Aptimus, Inc. (NASDAQ: APTM) today reported its second quarter 2007 results, including: -- Q2 2007 GAAP revenues of $4.0 million -- Q2 2007 GAAP loss of $1.3 million including $257,000 of share based compensation Aptimus, Inc.,...

    Tags: Aptimus Inc.

  • Aptimus Announces Agreement to Be Acquired by Apollo Group

    - 2007-08-08

    Aptimus, Inc. (NASDAQ: APTM), the Point-of-Action online advertising network, today announced that it has signed a definitive agreement to be acquired by Apollo Group, Inc., one of the world's leading education providers, in an all-cash transaction for $6.25 per share of Aptimus common stock. The transaction is valued at...

    Tags: agreement, Apollo Group

  • Progress Review For Aptimus Inc.

    - 2007-07-13

    M2 PRESSWIRE-13 July 2007-www.streetinvesting.com: Progress Review For Aptimus Inc.C1994-2007 M2 COMMUNICATIONS LTD RDATE:13072007 Streetinvesting.com is the leading online financial newsletter community with thousands of investors from around the world. Our goal is to bring our theories and techniques to investors seeking...

    Tags: Aptimus Inc.

  • A Look into Aptimus Inc.

    - 2007-07-03

    M2 PRESSWIRE-3 July 2007-www.streetinvesting.com: A Look into Aptimus Inc.C1994-2007 M2 COMMUNICATIONS LTD RDATE:03072007 Streetinvesting.com is the leading online financial newsletter community with thousands of investors from around the world. Our goal is to bring our theories and techniques to investors seeking...

    Tags: advertisement, FINANCE, Forbes, investor

Decision Makers

Name (plus bio) Position
Robert W. Wrubel President & CEO
Frank Yien Coo
John A. Wade Chief Financial Officer
John L. Wade CFO
Scott Rozic Executive Vice President, Sales & Marketing
Brad Benz Senior Vice President, Business & Dev
Lance Nelson Senior Vice President of Technology
Michael Mayor Senior Vice President of Sales
Michael Sullivan Senior Vice President of Media Services & Marketing
Tom McCarty Senior Vice President of Affiliate Management
Dave Davis Vice President, Business Development
Mark Noblitt Vice President of Technology
Timothy C. Choate Vice President
Brian Peck Marketing Director
Carrie Alperovich Senior Director, Sales

Board of Directors

Name (plus bio) Position
Bob Bejan Board of Directors
Eric Helgeland Board of Directors
John B. Balousek Board of Directors

Rob Wrubel joined Aptimus in June 2005 and became CEO of the company in August 2006. Mr. Wrubel previously served as CEO of Ask Jeeves, where he fueled the company's growth as a leading provider of Web interaction solutions for businesses. During his tenure, Mr. Wrubel helped Ask Jeeves rise to a top 20 Web site and drove Ask Jeeves' Business Solutions client roster from a client roster of three to more than 70 clients including companies such as Microsoft, Dell, Nike, Chrysler and Ford. After Ask Jeeves, Mr. Wrubel co-founded the company Whole Body/Yoga Works, a national family of Yoga and alternative health and fitness centers. He currently serves as Chairman there and is actively involved in guiding its financing and expansion. Prior to Ask Jeeves, Mr. Wrubel was the COO of Knowledge Adventure, the country's largest educational software publisher. Mr. Wrubel received a bachelor's degree from Yale University.

Organization Position Status
Aptimus, Inc. President & CEO Current
Game Star, Inc. Co-Founder Current
Eye Games, Inc. Co-Founder Current
Game Star, Inc. Board of Directors Current
Eye Games, Inc. Board of Directors Current
Aptimus, Inc. Director Current
Pixsy Corporation Board of Directors Current
Ask Jeeves CEO Former
Knowledge Adventure, Inc. Chief Operating Officer Former
Highland Capital Partners, Inc. Entrepreneur-In-Residence Former
Yale University Bachelor's Degree Former

Frank Yien has an extensive background in consumer internet marketing, serving as General Manager of MetaReward (an Experian Company), VP Marketing at NetBlue, and COO at Aptimus. He has also held product management positions at Netscape, Sybase, GO, and Sun. Frank has an MBA from UC Berkeley.

Organization Position Status
Aptimus, Inc. Coo Current
Winster Vice President & General Manager Current
Aptimus, Inc. Senior Vice President & General Manager Former
Sybase, Inc. Former
Netscape Communications Corporation Former

John A. Wade has been Chief Financial Officer since May 1998. Prior to joining Aptimus, Mr. Wade served as the CFO and COO for Buzz Oates Enterprises, a real estate development company, from November 1992 to May 1998. Prior to November 1992, Mr. Wade also worked as the Controller for A&A Properties, Inc., an asset management corporation and as an auditor and taxation specialist at McGladrey and Pullen, an international accounting firm. Mr. Wade serves as a Board of Director for ITEX, a technology company that provides a business-to-business payment system for non-cash transactions. Mr. Wade holds a Bachelor of Science degree in business administration with a concentration in accounting from the San Diego State University School of Business.

Organization Position Status
Aptimus, Inc. Chief Financial Officer Current
Itex Corporation Board of Directors Current
McGladrey & Pullen, LLP Auditor Former
San Diego State University Bachelor of Science Degree In Business Administration With A Concentration In Accounting Former

Organization Position Status
Aptimus, Inc. CFO Current
McGladrey & Pullen, LLP auditor and taxation specialist Former
Itex Corporation Board Former
Itex Corporation Director Former
San Diego State University Bachelor of Science degree in business administration Former

Organization Position Status
Aptimus, Inc. Executive Vice President, Sales & Marketing Current

Organization Position Status
Aptimus, Inc. Senior Vice President, Business & Dev Current
Westcoast Senior Vice President of Strategic Business Development Current
Strategic Business Development Inc Senior Vice President Former
The Redshift Group Managing Director Former
Crosslink Capital Former
University of Michigan Mba Former
Princeton University A.B. Former

Mr. Nelson joined Aptimus in 2001. With over 15 years experience in designing and implementing large-scale enterprise software systems, Mr. Nelson is a strong hands-on technologist and team leader. With a formal education in Economics from the University of Washington and a strong technical background, Mr. Nelson is able to provide solutions that accommodate both business and engineering objectives. Prior to Aptimus, Mr. Nelson was a founding member of ImproveMyBusiness.com, Inc., a Seattle-based technology solutions provider for the B2B community, where he served as VP of Technology from 1999 to 2001. From 1996 to 1999, Mr. Nelson held various technical and management positions at Connext, Inc., where he built real-time outage management, plat design, and other 24x7x365 mission critical systems for the energy industry. Mr. Nelson holds patent 6,259,972 and another pending patent.

Organization Position Status
Aptimus, Inc. Senior Vice President of Technology Current
Aptimus, Inc. Data Processing Executive Current

Michael Mayor is a twenty-year veteran of the direct marketing industry, a recognized pioneer of interactive marketing and an email marketing thought leader. He serves as Senior Vice President of Sales at Aptimus where he leads the company in expanding the business and securing large client accounts. He is also responsible for Aptimus' successful Point-of-Action repositioning and new channel strategy. Prior to joining Aptimus, Mr. Mayor spent seven years at NetCreations in various roles including President & COO. His passion, vision and leadership played an integral role in helping NetCreations become one of the largest and most respected email marketing networks in the industry today. Mayor recently coordinated the successful sale of NetCreations to Return Path. Mr. Mayor has also played a large role in shaping the email marketing industry by developing many of its standards and co-authoring its best practices. Mayor is a leading advocate for consumer privacy and is a frequent speaker at industry functions including the DMA's Annual Conference, the FTC's Spam Forum; Email's Best Practices panel and numerous nuts and bolts seminars. He also founded and chaired the Interactive Advertising Bureau's Email Committee. Prior to joining NetCreations, Michael spent 13 years at Hearst Magazines in a number of roles spanning the publishing business including circulation, advertising, direct response, telemarketing, fulfillment and New Media. He writes a monthly column on email marketing for iMedia and co-authored the book "Sign me up! A marketer's guide to creating email newsletters that build relationships and boost sales".

Organization Position Status
Aptimus, Inc. Senior Vice President of Sales Current
New Media Former
Netcreations Former
Ftc Company, Inc. Former

Organization Position Status
Aptimus, Inc. Senior Vice President of Media Services & Marketing Current
Pinnacle Systems Director of Brand & Global Marketing Communications Former

Organization Position Status
Aptimus, Inc. Senior Vice President of Affiliate Management Current
Aptimus, Inc. Director of Sales, Education Former

Organization Position Status
Aptimus, Inc. Vice President, Business Development Current
Aptimus, Inc. Board of Directors Current
Aptimus, Inc. General Counsel and Secretary Former
The Ride' General Counsel Former
Egghead Com, Inc. Former
Lane Powell Spears Lubersky Llp Former
The Ride' Board of Directors Former
University of Oregon School of Law Juris Doctor Degree Former
University of Oregon Juris Doctor degree Former
Whitman College Bachelor of Arts Degree In History Former

Organization Position Status
Trusted Mobile Solutions, Incorporated Vice President of Technology Current
Aptimus, Inc. Vice President of Technology Current
Celebrate Express, Inc. Director of Web Development Former

With more than 16 years of management experience in the Internet and computer industries, Aptimus Founder Timothy C. Choate is a renowned industry expert in online direct marketing and an eCommerce pioneer. He has been chairman of Aptimus since 1994. Prior to joining Aptimus, Mr. Choate served as a vice president of Micro Warehouse. In 1994, he co-founded Online Interactive, Inc., the former parent company of Aptimus, and was its chairman, president and CEO until June 1997. Before 1994, Mr. Choate was president of Softdisk Publishing LLC, a software publishing company. His experience includes working as senior marketing manager at Prodigy, an Internet access and content provider; and developing and launching the New Products Division for Business Week, a division of the McGraw-Hill Companies, Inc. Mr. Choate serves on the board of directors of Digital River, Inc., a provider of eCommerce outsourcing solutions; and Traveling Software, Inc., a software publishing company. Additionally, he earned a Bachelor of Science in economics, with a concentration in marketing and entrepreneurial management, from the Wharton School of Business at the University of Pennsylvania.

Organization Position Status
Aptimus, Inc. Vice President Current
Digital River, Inc. Board of Directors Current
Aptimus, Inc. Board of Directors Current
Aptimus, Inc. Chairman & CEO Former
Aptimus, Inc. Founder Former
The McGraw-Hill Companies, Inc. Former

Organization Position Status
Aptimus, Inc. Marketing Director Current

Organization Position Status
Aptimus, Inc. Senior Director, Sales Current

Organization Position Status
Aptimus, Inc. Board of Directors Current
Microsoft Corporation General Manager, MSN Business Development and Programming Former
Microsoft Corporation Director of Worldwide Sales, Operations & Programming Former
University of the Pacific Bachelor of Arts degree Former

Organization Position Status
Aptimus, Inc. Board of Directors Current
Fingerhut Direct Marketing, Inc. Vice President of Business Development Former
Northwestern University Bachelor of Arts degree in Economics Former

John (Jack) B. Balousek has served as a member of Web.com's Board of Directors since August 1999. In 1998, Balousek co-founded PhotoAlley.com, an online retailer of photographic equipment, supplies and services. From 1979 to 1997, Balousek served in various positions, including President and Chief Operating Officer and Director of Foote, Cone & Belding Communications, Inc., a global advertising and communications company. In 1996, Balousek served as Chairman and Chief Executive Officer of True North Technologies, a digital and interactive service of True North Communications, Foote, Cone & Belding's parent company. In addition to Web.com, Balousek currently serves as a director for Central Garden and Pet. Co. (Nasdaq: CENT), Aptimus (Nasdaq: APTM), EDB Holdings, Inc. and Master Replicas. Balousek holds a Bachelor of Arts degree in Journalism from Creighton University and a graduate degree from Northwestern University.

Organization Position Status
Foote, Cone Belding Chairman Current
Aptimus, Inc. Board of Directors Current
Central Garden & Pet Company Board of Directors Current
True North Technologies LLC Chairman and Chief Executive Officer Former
Foote, Cone & Belding Communications, Inc. President and Chief Operating Officer Former
Foote, Cone & Belding Communications, Inc. Director Former
Northwestern University Graduate Degree Former
Creighton University Bachelor of Arts Degree In Journalism Former
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