BNET Industries
Last Fiscal Year Sales:$15.8M
- Public
- US
Dow Jones Description
Aptimus operates a results-based advertising network, distributing advertisements for direct marketing advertisers across a network of third-party web sites. Advertisers pay us only for the results that we deliver through one of four pricing models - (i) cost per click, (ii) cost per lead, (iii) cost per acquisition or (iv) cost per impression. We then share a portion of the amounts we bill to our advertiser clients with publishers on whose web properties we distribute the advertisements. In addition, we occasionally pay web site owners either a fixed fee for each completed user transaction or a fee for each impression of a placement served on the web site.
President & CEO
Robert W. WrubelNumber of Employees 60
Contact Information
199 Fremont St Ste 1800
San Francisco, California 94105
(415) 896-2123
Peer Companies
NAICS Code Custom Computer Programming Services: 541511
News & Analysis
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aptimus inc. - All News and Analysis
Apollo Group Completes Acquisition of Aptimus
PHOENIX -- Apollo Group, Inc. (Nasdaq:APOL) today announced that it has completed its previously announced acquisition of Aptimus (Nasdaq:APTM), an online advertising network. The acquisition aids in the furtherance of Apollo's broader efforts to position the Company to best monitor, manage and control its marketing investments and brands, with the...
Aptimus Announces Second Quarter 2007 Financial Results
Aptimus, Inc. (NASDAQ: APTM) today reported its second quarter 2007 results, including: -- Q2 2007 GAAP revenues of $4.0 million -- Q2 2007 GAAP loss of $1.3 million including $257,000 of share based compensation Aptimus, Inc.,...
Aptimus Announces Agreement to Be Acquired by Apollo Group
Aptimus, Inc. (NASDAQ: APTM), the Point-of-Action online advertising network, today announced that it has signed a definitive agreement to be acquired by Apollo Group, Inc., one of the world's leading education providers, in an all-cash transaction for $6.25 per share of Aptimus common stock. The transaction is valued at...
Progress Review For Aptimus Inc.
M2 PRESSWIRE-13 July 2007-www.streetinvesting.com: Progress Review For Aptimus Inc.C1994-2007 M2 COMMUNICATIONS LTD RDATE:13072007 Streetinvesting.com is the leading online financial newsletter community with thousands of investors from around the world. Our goal is to bring our theories and techniques to investors seeking...
A Look into Aptimus Inc.
M2 PRESSWIRE-3 July 2007-www.streetinvesting.com: A Look into Aptimus Inc.C1994-2007 M2 COMMUNICATIONS LTD RDATE:03072007 Streetinvesting.com is the leading online financial newsletter community with thousands of investors from around the world. Our goal is to bring our theories and techniques to investors seeking...
Aptimus and High Voltage Interactive Announce A New Advertising and Content Partnership with Internet Broadcasting.
M2 PRESSWIRE-11 May 2007-ExplorationInvestor: Aptimus and High Voltage Interactive Announce A New Advertising and Content Partnership with Internet BroadcastingC1994-2007 M2 COMMUNICATIONS LTD RDATE:11052007 Exploration Investor strives to provide you with outstanding market results. We will be your number one resource for...
Aptimus Announces First Quarter 2007 Financial Results
Aptimus, Inc. (NASDAQ: APTM) today reported its first quarter 2007 results, including: -- Q1 2007 Revenues of $3.6 million -- Q1 2007 GAAP loss of $1.4 million including $221,000 of share-based compensation. Aptimus, Inc., the Point-of-Action online advertising...
Aptimus to Announce First Quarter 2007 Financial Results Today at 5:00 p.m. ET
Aptimus, Inc. (NASDAQ: APTM) the "Point-of-Action" online advertising network, announced today that Rob Wrubel, CEO of Aptimus, Inc., will be hosting a conference call and Webcast today at 5:00 p.m. ET to review the company's first quarter 2007 financial results. What: First Quarter 2007 Financial Results Conference Call and...
Aptimus to Announce First Quarter 2007 Financial Results on Thursday May 10, 2007 at 5:00 pm ET
Aptimus, Inc. (NASDAQ: APTM), the "Point-of-Action" online advertising network, announced today that Rob Wrubel, CEO of Aptimus, Inc., will be hosting a conference call and Webcast on Thursday, May 10, 2007 at 5:00 pm ET to review the company's first quarter 2007 financial results. What: First Quarter 2007 Financial...
Aptimus, Inc. Gets Notice.
M2 PRESSWIRE-17 April 2007-InvestorInstantMessaging: Aptimus, Inc. Gets NoticeC1994-2007 M2 COMMUNICATIONS LTD RDATE:17042007 InvestorIM has been created as a tool for the average investor. The idea is simple, a website where the world can communicate. Do you have a stock related question,...
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Robert W. Wrubel | President & CEO |
| Frank Yien | Coo |
| John A. Wade | Chief Financial Officer |
| John L. Wade | CFO |
| Scott Rozic | Executive Vice President, Sales & Marketing |
| Brad Benz | Senior Vice President, Business & Dev |
| Lance Nelson | Senior Vice President of Technology |
| Michael Mayor | Senior Vice President of Sales |
| Michael Sullivan | Senior Vice President of Media Services & Marketing |
| Tom McCarty | Senior Vice President of Affiliate Management |
| Dave Davis | Vice President, Business Development |
| Mark Noblitt | Vice President of Technology |
| Timothy C. Choate | Vice President |
| Brian Peck | Marketing Director |
| Carrie Alperovich | Senior Director, Sales |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Bob Bejan | Board of Directors |
| Eric Helgeland | Board of Directors |
| John B. Balousek | Board of Directors |
Rob Wrubel joined Aptimus in June 2005 and became CEO of the company in August 2006. Mr. Wrubel previously served as CEO of Ask Jeeves, where he fueled the company's growth as a leading provider of Web interaction solutions for businesses. During his tenure, Mr. Wrubel helped Ask Jeeves rise to a top 20 Web site and drove Ask Jeeves' Business Solutions client roster from a client roster of three to more than 70 clients including companies such as Microsoft, Dell, Nike, Chrysler and Ford. After Ask Jeeves, Mr. Wrubel co-founded the company Whole Body/Yoga Works, a national family of Yoga and alternative health and fitness centers. He currently serves as Chairman there and is actively involved in guiding its financing and expansion. Prior to Ask Jeeves, Mr. Wrubel was the COO of Knowledge Adventure, the country's largest educational software publisher. Mr. Wrubel received a bachelor's degree from Yale University.
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | President & CEO | Current |
| Game Star, Inc. | Co-Founder | Current |
| Eye Games, Inc. | Co-Founder | Current |
| Game Star, Inc. | Board of Directors | Current |
| Eye Games, Inc. | Board of Directors | Current |
| Aptimus, Inc. | Director | Current |
| Pixsy Corporation | Board of Directors | Current |
| Ask Jeeves | CEO | Former |
| Knowledge Adventure, Inc. | Chief Operating Officer | Former |
| Highland Capital Partners, Inc. | Entrepreneur-In-Residence | Former |
| Yale University | Bachelor's Degree | Former |
Frank Yien has an extensive background in consumer internet marketing, serving as General Manager of MetaReward (an Experian Company), VP Marketing at NetBlue, and COO at Aptimus. He has also held product management positions at Netscape, Sybase, GO, and Sun. Frank has an MBA from UC Berkeley.
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Coo | Current |
| Winster | Vice President & General Manager | Current |
| Aptimus, Inc. | Senior Vice President & General Manager | Former |
| Sybase, Inc. | Former | |
| Netscape Communications Corporation | Former |
John A. Wade has been Chief Financial Officer since May 1998. Prior to joining Aptimus, Mr. Wade served as the CFO and COO for Buzz Oates Enterprises, a real estate development company, from November 1992 to May 1998. Prior to November 1992, Mr. Wade also worked as the Controller for A&A Properties, Inc., an asset management corporation and as an auditor and taxation specialist at McGladrey and Pullen, an international accounting firm. Mr. Wade serves as a Board of Director for ITEX, a technology company that provides a business-to-business payment system for non-cash transactions. Mr. Wade holds a Bachelor of Science degree in business administration with a concentration in accounting from the San Diego State University School of Business.
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Chief Financial Officer | Current |
| Itex Corporation | Board of Directors | Current |
| McGladrey & Pullen, LLP | Auditor | Former |
| San Diego State University | Bachelor of Science Degree In Business Administration With A Concentration In Accounting | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | CFO | Current |
| McGladrey & Pullen, LLP | auditor and taxation specialist | Former |
| Itex Corporation | Board | Former |
| Itex Corporation | Director | Former |
| San Diego State University | Bachelor of Science degree in business administration | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Executive Vice President, Sales & Marketing | Current |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Senior Vice President, Business & Dev | Current |
| Westcoast | Senior Vice President of Strategic Business Development | Current |
| Strategic Business Development Inc | Senior Vice President | Former |
| The Redshift Group | Managing Director | Former |
| Crosslink Capital | Former | |
| University of Michigan | Mba | Former |
| Princeton University | A.B. | Former |
Mr. Nelson joined Aptimus in 2001. With over 15 years experience in designing and implementing large-scale enterprise software systems, Mr. Nelson is a strong hands-on technologist and team leader. With a formal education in Economics from the University of Washington and a strong technical background, Mr. Nelson is able to provide solutions that accommodate both business and engineering objectives. Prior to Aptimus, Mr. Nelson was a founding member of ImproveMyBusiness.com, Inc., a Seattle-based technology solutions provider for the B2B community, where he served as VP of Technology from 1999 to 2001. From 1996 to 1999, Mr. Nelson held various technical and management positions at Connext, Inc., where he built real-time outage management, plat design, and other 24x7x365 mission critical systems for the energy industry. Mr. Nelson holds patent 6,259,972 and another pending patent.
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Senior Vice President of Technology | Current |
| Aptimus, Inc. | Data Processing Executive | Current |
Michael Mayor is a twenty-year veteran of the direct marketing industry, a recognized pioneer of interactive marketing and an email marketing thought leader. He serves as Senior Vice President of Sales at Aptimus where he leads the company in expanding the business and securing large client accounts. He is also responsible for Aptimus' successful Point-of-Action repositioning and new channel strategy. Prior to joining Aptimus, Mr. Mayor spent seven years at NetCreations in various roles including President & COO. His passion, vision and leadership played an integral role in helping NetCreations become one of the largest and most respected email marketing networks in the industry today. Mayor recently coordinated the successful sale of NetCreations to Return Path. Mr. Mayor has also played a large role in shaping the email marketing industry by developing many of its standards and co-authoring its best practices. Mayor is a leading advocate for consumer privacy and is a frequent speaker at industry functions including the DMA's Annual Conference, the FTC's Spam Forum; Email's Best Practices panel and numerous nuts and bolts seminars. He also founded and chaired the Interactive Advertising Bureau's Email Committee. Prior to joining NetCreations, Michael spent 13 years at Hearst Magazines in a number of roles spanning the publishing business including circulation, advertising, direct response, telemarketing, fulfillment and New Media. He writes a monthly column on email marketing for iMedia and co-authored the book "Sign me up! A marketer's guide to creating email newsletters that build relationships and boost sales".
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Senior Vice President of Sales | Current |
| New Media | Former | |
| Netcreations | Former | |
| Ftc Company, Inc. | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Senior Vice President of Media Services & Marketing | Current |
| Pinnacle Systems | Director of Brand & Global Marketing Communications | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Senior Vice President of Affiliate Management | Current |
| Aptimus, Inc. | Director of Sales, Education | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Vice President, Business Development | Current |
| Aptimus, Inc. | Board of Directors | Current |
| Aptimus, Inc. | General Counsel and Secretary | Former |
| The Ride' | General Counsel | Former |
| Egghead Com, Inc. | Former | |
| Lane Powell Spears Lubersky Llp | Former | |
| The Ride' | Board of Directors | Former |
| University of Oregon School of Law | Juris Doctor Degree | Former |
| University of Oregon | Juris Doctor degree | Former |
| Whitman College | Bachelor of Arts Degree In History | Former |
| Organization | Position | Status |
|---|---|---|
| Trusted Mobile Solutions, Incorporated | Vice President of Technology | Current |
| Aptimus, Inc. | Vice President of Technology | Current |
| Celebrate Express, Inc. | Director of Web Development | Former |
With more than 16 years of management experience in the Internet and computer industries, Aptimus Founder Timothy C. Choate is a renowned industry expert in online direct marketing and an eCommerce pioneer. He has been chairman of Aptimus since 1994. Prior to joining Aptimus, Mr. Choate served as a vice president of Micro Warehouse. In 1994, he co-founded Online Interactive, Inc., the former parent company of Aptimus, and was its chairman, president and CEO until June 1997. Before 1994, Mr. Choate was president of Softdisk Publishing LLC, a software publishing company. His experience includes working as senior marketing manager at Prodigy, an Internet access and content provider; and developing and launching the New Products Division for Business Week, a division of the McGraw-Hill Companies, Inc. Mr. Choate serves on the board of directors of Digital River, Inc., a provider of eCommerce outsourcing solutions; and Traveling Software, Inc., a software publishing company. Additionally, he earned a Bachelor of Science in economics, with a concentration in marketing and entrepreneurial management, from the Wharton School of Business at the University of Pennsylvania.
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Vice President | Current |
| Digital River, Inc. | Board of Directors | Current |
| Aptimus, Inc. | Board of Directors | Current |
| Aptimus, Inc. | Chairman & CEO | Former |
| Aptimus, Inc. | Founder | Former |
| The McGraw-Hill Companies, Inc. | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Marketing Director | Current |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Senior Director, Sales | Current |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Board of Directors | Current |
| Microsoft Corporation | General Manager, MSN Business Development and Programming | Former |
| Microsoft Corporation | Director of Worldwide Sales, Operations & Programming | Former |
| University of the Pacific | Bachelor of Arts degree | Former |
| Organization | Position | Status |
|---|---|---|
| Aptimus, Inc. | Board of Directors | Current |
| Fingerhut Direct Marketing, Inc. | Vice President of Business Development | Former |
| Northwestern University | Bachelor of Arts degree in Economics | Former |
John (Jack) B. Balousek has served as a member of Web.com's Board of Directors since August 1999. In 1998, Balousek co-founded PhotoAlley.com, an online retailer of photographic equipment, supplies and services. From 1979 to 1997, Balousek served in various positions, including President and Chief Operating Officer and Director of Foote, Cone & Belding Communications, Inc., a global advertising and communications company. In 1996, Balousek served as Chairman and Chief Executive Officer of True North Technologies, a digital and interactive service of True North Communications, Foote, Cone & Belding's parent company. In addition to Web.com, Balousek currently serves as a director for Central Garden and Pet. Co. (Nasdaq: CENT), Aptimus (Nasdaq: APTM), EDB Holdings, Inc. and Master Replicas. Balousek holds a Bachelor of Arts degree in Journalism from Creighton University and a graduate degree from Northwestern University.
| Organization | Position | Status |
|---|---|---|
| Foote, Cone Belding | Chairman | Current |
| Aptimus, Inc. | Board of Directors | Current |
| Central Garden & Pet Company | Board of Directors | Current |
| True North Technologies LLC | Chairman and Chief Executive Officer | Former |
| Foote, Cone & Belding Communications, Inc. | President and Chief Operating Officer | Former |
| Foote, Cone & Belding Communications, Inc. | Director | Former |
| Northwestern University | Graduate Degree | Former |
| Creighton University | Bachelor of Arts Degree In Journalism | Former |
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