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aQuantive Inc. is in the Advertising Industry
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Proving Branding Effect of Web Advertising
Atlas DMT has confirmed that Web Advertising is more than a direct response medium. Using a new methodology of testing, Atlas DMT quantified conversions of "Branding effect" from banners as compared to a control group. The experiment resulted in a 10% boost in overall sales - which the advertiser would...
Additional Resources
Research and Markets: Microsoft's Digital Advertising Strategy Predicts Its Ambitious Plans for Digital Advertising Will Generate a Quarter of Its Revenues Going Forward
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90554) has announced the addition of "Microsoft's Digital Advertising Strategy: A Case Study" to their offering. Microsoft has ambitious plans for digital advertising, which it expects to generate a quarter of its revenues going forward. The vision for achieving this is an...
Local Matters Announces the Appointment of Five Key Executives
DENVER -- Local Matters, Inc. today announced the appointment of five key executives. Alison Kane joined Local Matters as Executive Vice President of Online Media in January 2007. She comes to Local Matters from aQuantive, Inc., which was acquired by Microsoft Corporation in 2007, where she served as...
Microsoft Acquires One of Europe's Top Online Map Services
Wireless News12-18-2007Microsoft Acquires One of Europe's Top Online Map ServicesWIRELESS NEWS-December 18, 2007-Microsoft Acquires One of Europe's Top Online Map Services C2007 10Meters - http:// www.10meters.com Microsoft has acquired Multimap, one of the United Kingdom's top 100 technology companies. The acquisition gives Microsoft a new location and mapping technology...
Biggest Digital Acquisitions.(Book of Tens)(DoubleClick Inc.)(Google Inc.)(Microsoft Corp.)(Brief article)
Byline: Abbey Klaassen Microsoft-aQuantive $6 billion The granddaddy of all the major buyouts this year raised eyebrows about an internet-sales giant owning a marketing-services firm. Google-DoubleClick $3.1 billion ...
Microsoft Acquires One of Europe's Top Online Map Services.
LONDON, December 12 /PRNewswire/ -- - Acquisition of Multimap will help Microsoft deliver new, expanded services on the web. Microsoft Corp has acquired Multimap, one of the UK's top 100 technology companies and one of the leading online mapping...
Why private-equity firms are suddenly smitten with digital; Increased web spending, aQuantive deal up appeal of investing in interactive.(News)
Byline: MEGAN MCILROY Don't expect the credit crunch to deter private-equity firms from making a play for digital-advertising agencies. Though once they were hesitant to invest in people-oriented businesses such as advertising agencies, private-equity investors now are competing alongside...
Microsoft beats out Google on Facebook deal.
Companies that are in the software and online services business evidently think the opportunities are diminishing to get in on the next wave of online and mobile opportunities. Cisco buys the WiMAX outfit Navini for $330 million. Nokia buys the digital map company Navteq for $8.1...
Marchex Names Nicolas J. Hanauer Vice Chairman of its Board of Directors
SEATTLE -- Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local advertising company and leading publisher of local content, today announced that it has named Nicolas J. Hanauer vice chairman of its Board of Directors. A pioneer in the online industry, Hanauer was the founder and chairman of aQuantive (formerly Avenue A Media,...
iCrossing.(News)(Brief article)
Jeffrey Herzog 550 $110 million Scottsdale, Ariz.; 12 other U.S. and U.K. offices Search marketing, social media and web development for clients like Toyota, Coca-Cola, General Motors, Office Depot and Travelocity. ...
One-to-One Interactive.(News)
Ian Karnell 100 $11 million Boston, with offices in Baltimore and London This shop views itself as a sort of mini holding company, modeled after the aQuantive recipe of interactive-communications agency meets technology meets media. ...
What's Facebook cost in Bill bucks?(News)(Microsoft to consider 5% stake in Facebook)(Brief article)
Byline: abbey klaassen The chatter about Microsoft mulling a 5% stake in Facebook worth $300 million to $500 million is a sign of just how hyperinflated valuations have become. Consider, Facebook's revenue is an estimated $150 million this year, yet the price of...
Microsoft's Atlas Publisher Suite Ramps Up with 20 New Clients Since aQuantive Acquisition
Wireless News09-30-2007Microsoft's Atlas Publisher Suite Ramps Up with 20 New Clients Since aQuantive AcquisitionWIRELESS NEWS-September 30, 2007-Microsoft's Atlas Publisher Suite Ramps Up with 20 New Clients Since aQuantive Acquisition C2007 10Meters - http://www.10meters.com Microsoft announced that more than 20 publishers have switched from other ad serving providers or solutions...
ZenZui Appoints Michael Vernon as CFO
Company Cites Innovation During 20 Years Experience in U.S. and International Business as Key to Appointment SEATTLE -- Hot new start-up ZenZui today announced Michael Vernon has joined the company as its chief financial officer. As the company enters beta roll-out of its product this fall, he will...
Allstate tests the limits of iTV; Insurer tries 'serving' ads to VOD audiences much as it would on the web.(News)(video-on-demand)
Byline: BRIAN STEINBERG bsteinberg@adage.com What happens to TV ads when consumers start using their remote controls much like they do their keyboards? Allstate is among the marketers eager to find out. The insurer took part in...
Perkins Coie Is Lead Counsel to aQuantive in Record Acquisition by Microsoft
SEATTLE -- Perkins Coie served as lead counsel to aQuantive, Inc. in its record-setting acquisition by Microsoft Corporation. In the largest acquisition in its history, Microsoft agreed to pay $66.50 per share in an all-cash transaction valued at approximately $6 billion. "The expertise of the Perkins Coie team...
Microsoft completes six billion dollar buy of aQuantive
SAN FRANCISCO AFP — Microsoft said Monday it completed a six-billion dollar purchase of online advertising firm aQuantive and is intent on seizing market share from rivals Yahoo and Google. Buying aQuantive is "a significant step" toward getting more of the 40 billion dollars spent annually on Internet...
Online ad industry continues to sizzle with new deals.(News)(AdECN Inc.)
Byline: KATE MADDOX The acquisition wave in the online advertising industry continued last month, as Time Warner's AOL announced plans to buy behavioral targeting ad network Tacoda for a reported $275 million and Microsoft Corp. acquired online ad exchange adECN for an undisclosed...
aQuantive Reports Second Quarter 2007 Results
SEATTLE -- aQuantive, Inc. (NASDAQ:AQNT), a global digital marketing company, today reported financial results for the second quarter ended June 30, 2007. Removing the impact of expenses associated with the pending acquisition of aQuantive, Inc. by Microsoft Corporation, aQuantive results for revenue, net income and adjusted EBITDA all exceeded the...
Atlas AdMarket Technology Enables Publishers to Create a Self-Serve Marketplace to Maximize Yield from Discretionary Inventory
SEATTLE -- Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the launch of AdMarket, its discretionary inventory ad serving technology for large enterprise publishers. Atlas AdMarket technology enables large publishers to participate in a self-serve marketplace...
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