archetype

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Market Requirements = Garbage.

Last friday, I blogged about a marketing decision made at Microsoft about a decade ago. You may have thought that screed was a bit off-topic for this blog, but there was method in my madness. I wanted to illustrate an important point about the proper role of Marketing...

Tags: Marketing research, Geoffrey James, archetype, marketing, Marketing folk, Microsoft Corp.

Blog posts 2007-12-27

Additional Resources

Wasn't Brigitte Bardot unforgettable, archetypal, Eve herself on the loose in France?

Wasn't Brigitte Bardot unforgettable, archetypal, Eve herself on the loose in France? Think of her in And God Created Woman. Once she decided to make no more movies, her transformation into angry matriarch was a bit of a shock. First she took up animal rights, and then she began to...

Articles 2008-06-30

Why the man from the Gaucho is certainly not another Mourinho

There is a joke in Portuguese football that the differences between Luiz Felipe Scolari and Jose Mourinho are symbolised by their shaving habits. Big Phil has an unapologetic tea-strainer of a moustache, the archetypal conservative look among Portuguese men of a certain generation and rural Brazilians from the south of...

Articles 2008-06-13

Why the man from the Gaucho is certainly not another Mourinho

There is a joke in Portuguese football that the differences between Luiz Felipe Scolari and Jose Mourinho are symbolised by their shaving habits. Big Phil has an unapologetic tea-strainer of a moustache, the archetypal conservative look among Portuguese men of a certain generation and rural Brazilians from the south of...

Articles 2008-06-13

Far from Harvard

Unaccustomed Earth By Jhumpa Lahiri BLOOMSBURY Pounds 14.99 (333pp) Pounds 13.49 (free p&p) from 0870 079 8897 At the outset of Jhumpa Lahiri's third book, after the success of The Interpreter of Maladies and The Namesake, one begins to wonder if her characters will ever step out...

Articles 2008-06-06

The X-factor; Xerox CEO Anne Mulcahy has learned a lot about the power of culture. Now she and her team need to show that the turnaround has a second act

The choice for the 2008 Chief Executive of the Year marks several firsts. By her own admission Anne Mulcahy did not set out to become a chief executive. Nor was she groomed to become one. Neither did she bargain to face what some have called the turnaround of the century...

Articles 2008-06-01

Adrenaline Junkies and Template Zombies

Adrenaline Junkies and Template Zombies Tom Demarco & Collaborators of Principals of the Atlantic Systems Guild Dorset House Publishing 353 West 12th Street, New York, NY 10014 9780932633675, $41.95, www.dorsethouse.com What makes a project successful or doomed--loved or hated? Those...

Articles 2008-06-01

And the bossa beat goes on...

World music 50 YEARS OF BOSSA NOVA Barbican LONDON *** Fifty years ago, Brazil briefly remade jazz in its own image. Drawing on the nation's own Afro-European samba style, bossa nova ("new trend") found fruitful common ground with US cool jazz. "The Girl...

Articles 2008-05-28

GREAT WORKS

He Gained a Fortune but He Gave a Son (1918) Christopher Nevinson University of Hull Art Collection The Labour activists in Crewe who stalked the Tory dressed in top hats and tails hoped to cast him as a "Lord Snooty" figure. Their semiotics were imprecise. They were...

Articles 2008-05-23

The Ten Best Garden games

INDEPENDENT.CO.UK/BEST 1 Trampoline from 39.99 You can't go wrong with trampolines: everyone loves to bounce. A range of sizes are available and each comes with safety enclosures, so you won't hurt yourself while doing a pike jump. www.argos.co.uk; 0845 640 0800...

Articles 2008-05-22

NRG Energy, Inc. Confirms Proposal to Calpine

--Transaction would create the definitive competitive power generation company-- * The combined company would create the archetypical U.S. wholesale power generation company-- multi-regional, multi-fuel, across-the-merit-order and appropriately-scaled; * The combined company would consist of four fully capable regional generation businesses, each consisting of at least 8GW...

Articles 2008-05-22

NCsoft Covers New Ground in City of Heroes

Newest Expansion Takes Players to Ancient City to Save the Present Day AUSTIN, Texas -- NCsoft([R]) Corporation (KRX:036570.KS), the world's leading developer and publisher of online computer games, today announced the release of City of Heroes([R]) "Issue 12: Midnight Hour." The newest free expansion for current subscribers, Issue...

Articles 2008-05-21

Theatre

THE BIRTHDAY PARTY Lyric Hammersmith LONDON **** David Farr is throwing a birthday party for The Birthday Party with this splendid revival at the Lyric, Hammersmith, the very theatre where, in May 1958, Harold Pinter's first full-length play was slaughtered by the London critics. The piece had...

Articles 2008-05-19

Attack Of The Clones

The archetypal hero, said mythologist Joseph Campbell, embarks on an odyssey through a realm of strange forces and finally triumphs, gaining the prize of self-knowledge. Campbell, the philosopher-king of “Star Wars” fanatics, also could’ve been describing the archetypal heroine. Or heroines : four of them, who set off to conquer...

Articles 2008-05-19

Strategy Analytics: Virtual World Archetypes Emerging

Virtual Worlds Experimentation Continues to Extend Brands BOSTON -- A Strategy Analytics study of various virtual worlds revealed multiple business models in various stages of experimentation --with a few showing signs of significant promise. This report, "Finding Real Business Value in Virtual Worlds," investigates approaches to this new...

Articles 2008-05-14

Gig of the week

All Tomorrow's Parties Festival Fri to 18 May Explosions in the Sky below are the archetypal ATP band: post- rockers whose instrumental epics pass the 10-minute mark, they're a bit arty, a bit raw, a bit pretty and a lot loud. It was only a matter of...

Articles 2008-05-10

STAYING IN FILMS ON TELEVISION

East Is East 9pm C4 *** (Damien O'Donnell, 1999, left) A nicely observed, serio-comic drama adapted from Ayub Khan-Din's stage play about a chip-shop owner's doomed efforts to maintain the piety of his religion and the purity of his family's Pakistani cultural identity, amid the bubbling melting...

Articles 2008-05-10

'I hire people who make me look good'

MY WAY Pearl & Dean's Kathryn Jacob gives her tips for success Kathryn Jacob is the chief executive officer of Pearl & Dean, the cinema advertising company. What did you want to be as a child? A...

Articles 2008-05-08

Do The Urkel Dance Again!

Nick at Nite Picks Up Laugh-Packed Series Family Matters and Kicks It Off With a Seven-Hour Marathon on Sunday, June 29 at 9:00 PM (ET/PT) SANTA MONICA, Calif., May 6 /PRNewswire/ -- Nick at Nite will add Family Matters, a laugh-out-loud hit series for the whole family,...

Articles 2008-05-06

WILLOUGHBY GODDARD

Rotund actor often cast as a baddie Willoughby Goddard used his rotund figure most effectively in portraying archetypal screen baddies for 40 years. The actor even openly acknowledged himself as "one of the fatties in the business". He will be best remembered by many who grew up...

Articles 2008-05-01