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		<title><![CDATA[The Customer CEO: A Field Guide]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=3084]]></link>
		<description><![CDATA[CEOs are strange and wondrous creatures.Â  While sometimes you may end up selling to a CEO directly (see "Sell to the CEO! Can You Win the Game?"), in most cases, the most you'll need to do is to get them on board with a deal that you've cut with lower...]]></description>
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		<pubDate>Tue, 26 May 2009 05:30:33 -0700</pubDate>
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		<title><![CDATA[Market Requirements = Garbage.]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=200]]></link>
		<description><![CDATA[Last friday, I blogged about a marketing decision made at Microsoft about a decade ago.  You may have thought that screed was a bit off-topic for this blog, but there was method in my madness.  I wanted to illustrate an important point about the proper role of Marketing...]]></description>
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		<pubDate>Thu, 27 Dec 2007 08:44:46 -0800</pubDate>
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