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Investment Analysis: Measuring the Value of Vehicle Wraps: This paper's objective is to aid in understanding the measurement and effectiveness of passenger vehicles wrapped in advertising. The paper will provide background of the industry, beginning with the introduction of vinyl graphics in the early 90's, which paved the way for the use of passenger vehicles as moving billboards....; Tags: Paper, Investment, Analysis, ARD Ventures; White papers 2004-04-18

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When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
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