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- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
- Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now. AgencySpy obtained a fantastic PDF of a work-in-progress document from Arnell...
- Blog posts 2009-02-10
- In Blow to Arnell, Tropicana Drops Package Redesign
- UPDATE: This fiasco has cost Tropicana $35 million, according to AgencySpy. Tropicana is to abandon its trendy new orange juice carton design by Arnell Group and revert back to its traditional packaging, featuring an orange with a straw in it, the New York Times says. ...
- Blog posts 2009-02-23
Additional Resources
- Revlon, Inc. Selects Arnell Group to Handle Total Brand Communications for the Almay Brand
- NEW YORK -- Revlon, Inc. (NYSE: REV) today announced that Arnell Group, a wholly-owned subsidiary of Omnicom Group, has been awarded all creative and media planning aspects of advertising for the Almay cosmetics brand. Arnell Group will also act as a strategic partner for other aspects of Almay's marketing plan...
- Research articles 2005-05-09
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging. But Arnell's explanation of the...
- Blog posts 2009-02-26
- Despite $550,000 Payoff, Arnell Fails to Write Book, Must Pay Publisher $100,000
- Peter Arnell has been ordered to return $100,000 of a $550,000 advance for a book on "personal branding" that he failed to deliver to HarperCollins. (Read the ruling below.) Arnell failed to deliver the book despite having the assistance of two ghostwriters, a personal assistant, his wife...
- Blog posts 2009-04-28
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand ... So What the Hell?"
- Is Peter Arnell deliberately trying to antagonize PepsiCo? He allowed Newsweek to follow him around for a few days and in the resulting article he calls the new Pepsi logo he designed "bullshit" and says of the Tropicana redesign fiasco, "it's not my brand. It's not my company. So what...
- Blog posts 2009-03-31
- UPDATED: Why Arnell's Peapod Electric Car Launch Will Fail
- Arnell Group boss Peter Arnell will launch this spring the GEM Peapod, an electric car from a unit spun off Chrysler, ... the Peapod is probably one of the worst vehicles ever conceived. Here's why. by Jim Edwards
- Blog posts 2009-04-23
- Arnell's Competitors Hate the New Pepsi Logo
- In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new, $1 million logo bears a strong resemblance to an old,...
- Blog posts 2008-11-21
- Trop50, Last Piece of Arnell Redesign, Scrubbed by Tropicana
- Tropicana has axed most of the new design elements from its Trop50 package, the last surving part of Arnell Group's disastrous makeover of the Tropicana brand. by Jim Edwards
- Blog posts 2009-07-18
- Burned by Madoff, Kyra Sedgwick Becomes Tropicana Orange Juice Saleswoman
- Kyra Sedgwick is the new face of Tropicana in a campaign by Arnell Group that features a product that no longer exists -- the redesigned Tropicana OJ carton. BNET speculated yesterday that big stars, like Sedgwick and Lindsay Lohan, are likely to become increasingly available for ads...
- Blog posts 2009-03-24
- Goat or Gloat; A quick comparison of recent work by competing advertisers.(Chasers)(Sun Microsystems, Hewlett-Packard )(Brief Article)
- Company: Sun Microsystems, Santa Clara, Calif. Agency: Arnell Group, New York Market: CIOs, network administrators Quick chase: Sun fails to shine in this ad that looks like it belongs amid the low-budget fractionals in the back of a tech magazine. S Company: Sun Microsystems, Santa Clara,...
- Research articles 2004-05-03
- DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad
- NEW YORK (AdAge.com) -- Super Bowl advertising is often a solitary endeavor. Each ad is a universe unto itself, with nary a reference to another product or rival. After all, why share the spotlight when ad time costs millions of dollars? Well, this year is different. DreamWorks Animation and Pepsi's...
- News items 2009-08-07
- Exclusive: McD's takes DDB, with a side of Arnell; Exploring edgier approach.(News)(McDonald's Corp. is expected to award ad account to DDB Worldwide, Arnell Group)
- Byline: KATE MACARTHUR Byline: KATE MACARTHUR
- Research articles 2003-06-02
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo see below. Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and...
- Blog posts 2008-10-27
- Does the Industry Need Big Digital Agencies Anymore?
- NEW YORK (AdAge.com) -- When Wm. Wrigley Jr. Co. dumped Digitas, Tribal DDB and Agency.com for a trio of smaller, production-centric digital shops last week, it did more than deal a setback to three global interactive agency networks. It raised the question of whether big digital agencies are being outflanked...
- News items 2009-11-15
- Kmart taps New York firm to rethink its stores' image.(Arnell Group)(Brief Article)
- Kmart Corp., six months into its Chapter 11 bankruptcy filing, is still shopping for a marketing miracle to prevent it from succumbing to the extreme Blue Light Special: liquidation. In a search for a niche between low-price mammoth Wal-Mart Stores Kmart Corp., six months...
- Research articles 2002-07-29
- Samsung Print Ads Push `Digitall' Products, SmartMedia - Brief Article - Statistical Data Included
- RIDGEFIELD PARK, N.J.--Samsung Electronics will break the print portion of its latest $150 million rebranding campaign in December to support its digital products. The pitch, via Arnell Group, N.Y., is product-focused, displaying digital TVs, digital cameras and its latest Yepp MP3 players, the latter of which are expected to hit...
- Research articles 1999-11-22
- SAMSUNG AD PUSH CHATS UP VOICE-ACTIVATED CELL PHONE: HIP, $10 MILLION EFFORT CREATED BY ARNELL GROUP
- Samsung Telecommunications America is ramping up an aggressive push for its new hands-free-dialing cellular phone with a $10 million advertising campaign through the end of the year. Samsung Telecommunications America is ramping up an aggressive push for its new hands-free-dialing cellular phone with a $10 million...
- Research articles 1998-09-21
- Repositioning: Reebok re-brands for hip-hop crowd; Arnell Group to lead charge as RBK goes after No. 1 Nike with street-inspired line.(Brief Article)
- Reebok wants in with the hip-hop generation. And the 44-year-old athletic shoe brand is willing to change its name to get there. Reebok wants in with the hip-hop generation. And the 44-year-old athletic shoe brand is willing to change its name to get there.
- Research articles 2002-01-28
- NY Spends $17 Million on Saatchi 'Clip Art' Logo
- Saatchi & Saatchi has charged New York State $17 million for a clip art squirrel.* New York state is to spend $17 million on a Saatchi & Saatchi campaign featuring what appears to be a clip art squirrel. The move came after the agency was asked to redesign the New...
- Blog posts 2008-11-14
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