<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[arnell Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/arnell.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to arnell]]></description>
	<s:counts start="0" returned="4" found="4" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Arnell Admits Peapod Does Not Meet Crash Test Regulations]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002282/arnell-admits-peapod-does-not-meet-crash-test-regulations/]]></link>
		<description><![CDATA[Peter Arnell's Peapod electric car "doesn't need to comply with U.S. crash test and safety regulations" according to Fast Company. Arnell says that "Message and brand is most important now." by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 22 May 2009 13:31:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/peapod.html"><![CDATA[Peapod]]></category>
		<category domain="http://resources.bnet.com/topic/arnell.html"><![CDATA[Arnell]]></category>
		<category domain="http://resources.bnet.com/topic/regulations.html"><![CDATA[Regulations]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Despite $550,000 Payoff, Arnell Fails to Write Book, Must Pay Publisher $100,000]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001811/despite-550000-arnell-fails-to-write-book-must-pay-publisher-100000/]]></link>
		<description><![CDATA[Peter Arnell has been ordered to return $100,000 of a $550,000 advance for a book on "personal branding" that he failed to deliver to HarperCollins. (Read the ruling below.)    Arnell failed to deliver the book despite having the assistance of two ghostwriters, a personal assistant, his wife...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Apr 2009 08:40:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/word.html"><![CDATA[Word]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/arnell.html"><![CDATA[Arnell]]></category>
		<category domain="http://resources.bnet.com/topic/harpercollins.html"><![CDATA[HarperCollins]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/asset+management.html"><![CDATA[Asset Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001055/arnells-explanation-of-failed-tropicana-design-resembles-his-nonsensical-pepsi-document/]]></link>
		<description><![CDATA[When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging.    This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging.    But Arnell's explanation of the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 26 Feb 2009 10:25:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/orange.html"><![CDATA[Orange]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/arnell.html"><![CDATA[Arnell]]></category>
		<category domain="http://resources.bnet.com/topic/biotechnology.html"><![CDATA[Biotechnology]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Arnell's Competitors Hate the New Pepsi Logo]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000354/arnells-competitors-hate-the-new-pepsi-logo/]]></link>
		<description><![CDATA[In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new,Â  $1 million  logo bears a strong resemblance to an old,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Nov 2008 13:39:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/arnell.html"><![CDATA[Arnell]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
</channel>
</rss>
