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- Arnold Lays Off 40; Staffers Vent Anger Over Shop's Identity Crisis
- Arnold Worldwide announced 40 layoffs in its Boston HQ office, which has 600 staffers. That round of cuts comes after just under 50 layoffs in October. The move has triggered an outpouring of bitterness on Adweek's comments boards. (Note that Adweek.com continues its evolution from provider...
- Blog posts 2009-03-11
Additional Resources
- The Week; Arnold wins $250M RadioShack biz.(Briefs)(Havas' Arnold Worldwide)
- Electronics retailer RadioShack Corp. picked Havas' Arnold Worldwide, Boston, to handle its $250 million global advertising account. Arnold takes over the business from RadioShack's in-house agency, the Circle R Group, Fort Worth, Texas. Also in the Electronics retailer RadioShack Corp. picked Havas' Arnold Worldwide,...
- Research articles 2005-05-02
- FYI ...(The World)(Arnold Worldwide Partners)(Palm Publicite Marketing)(Brief Article)
- Havas-owned Arnold Worldwide Partners bought a majority stake in Palm Publicite Marketing, Montreal, the agency that ... Havas-owned Arnold Worldwide Partners bought a majority stake in Palm Publicite Marketing, Montreal, the agency that handles Volkswagen, Arnold's biggest account in the U.S., in French-speaking Canada; Arnold's...
- Research articles 2005-03-14
- Shops retool process; Arnold's relationship with VW an example of trust in ad work that shows 'what the brand stands for'.(Arnold Worldwide handles advertising for Volkswagen of America)(Brief Article)(Statistical Data Included)
- To create Volkswagen of America advertising that still pops six years after the ``Drivers wanted'' campaign launched, Havas Advertising's Arnold Worldwide credits a client relationship that's much like the car campaign itself-snappy and agile. To create Volkswagen of America advertising that still pops six...
- Research articles 2001-04-09
- Boston-Based Ad Firm Arnold Worldwide Cuts 40 Jobs.
- By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News Feb. 28--As the advertising industry continues to slump, Arnold Worldwide confirmed yesterday that it has cut 40 jobs at its Boston headquarters. The largest ad agency in New England and one...
- Research articles 2002-02-28
- Arnold crafts new NY image; Aims for creative cachet after tough year.(News)(Arnold Worldwide, Jordan, McGrath, Case and Taylor Inc.)
- Byline: HILLARY CHURA You couldn't blame the former Jordan McGrath Case & Partners for bidding an energetic farewell to this year. Its signature-and second-largest-client defected, billings fell to half their peak, layoffs hit and its iconic chairman is exiting. But the turmoil may...
- Research articles 2002-12-30
- Craft Categories - BEST MUSIC (ADAPTED): VOLKSWAGEN OF AMERICA; "Reflex TV".(Arnold Worldwide)(Brief Article)
- Arnold Worldwide, Boston Arnold Worldwide, Boston
- Research articles 2001-05-28
- Volkswagen of America, Havas' Arnold Worldwide, Boston; "Bridge".(Best Awards)(Brief Article)
- A fresh execution in Volkswagen's "Drivers Wanted" corporate campaign recounts the excitement of a car trip to the beach through a child's eyes. This simple, yet provocative ad from Arnold Worldwide strikes a perfect chord, especially at a A fresh execution in Volkswagen's "Drivers Wanted"...
- Research articles 2003-05-26
- Arnold Worldwide Selects Quickcut for Digital Advertising Production
- BOSTON -- Quickcut: -- Boston-based agency with strong global ties benefits from Quickcut's specifications-driven workflow for digital advertising production. -- Becomes the first agency to use Quickcut's new interface to AP AdSEND. Quickcut, the world's leading provider of digital advertising workflow solutions, today announced that Arnold Worldwide...
- Research articles 2006-01-17
- NEWS IN BRIEF.(VF Jeanswear Inc. contract with Arnold Worldwide)(Haggar Clothing Co. appointed Joseph Harris)(Nat Nast Luxury Originals signed contract with Majestic International )(Brief article)
- Lee Jeans has named New York-based Arnold Worldwide as its new U.S. creative agency of record, replacing Fallon Worldwide, which held the $30 million account for 19 years. Media planning and buying will be handled by New York-based Mediaedge:cia. Joseph Harris has joined Haggar...
- Research articles 2006-01-16
- Arnold Worldwide's vw.com Wins Top Automotive Web Site at Web Awards; Agency Receives Nine Awards for Web Marketing Expertise
- BOSTON -- Today, Arnold Worldwide announced that its redesign of vw.com for Volkswagen of America, Inc. was named top automotive site at the Web Marketing Association's annual award show, the "WebAwards" and that it received a total of nine awards for its outstanding web marketing expertise. The WebAwards is an...
- Research articles 2005-09-15
- Boston's Arnold Worldwide Wins with American Legacy Foundation Ad Campaign.
- By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News Sep. 20--Arnold Worldwide of Boston, in collaboration with a Florida partner, won "best in show" yesterday at an annual awards ceremony for New England ad agencies. Called "truth," the...
- Research articles 2002-09-20
- Arnold Worldwide.(Special Report: Agency of the Year)(Brief Article)
- 2004 Rating: 3 stars The essence: Long hailed a s something of a creative force, Havas' Arnold Worldwide in 2004 jump-started a new-business machine that had been sputtering. The agency netted Internet telephone company Vonage and Goodyear Tire & Rubber Co. accounts, assignments from...
- Research articles 2005-01-10
- American Business Media: Arnold Worldwide Wins the 2002 Grand Littleford Award
- Business Editors NEW YORK--BUSINESS WIRE--Aug. 14, 2002 American Business Media presented Arnold Worldwide, nominated by IDG's PC World, with the Grand Littleford Award at the 2002 William D. Littleford Awards Luncheon. More than 100 b2b leaders attended the August 13 luncheon in New York City at the historic...
- Research articles 2002-08-14
- Late News; Tyson Foods taps Arnold as AOR for $40M account.
- [Springdale, Ark.] Tyson Foods has named Havas' Arnold Worldwide advertising agency of record, dismissing Omnicom Group's DDB Worldwide. The account is estimated at more than $40 million. Arnold will handle promotions, PR and interactive along with m [Springdale, Ark.] Tyson Foods has named Havas' Arnold ...
- Research articles 2004-03-08
- Citizens Bank Shortlists 5 Ad Agencies, Arnold Not Included
- The folks at Citizens Financial Group announced that they've shortlisted five agencies out of 15 that were participating in the review and as we guessed based on the tips we've been receiving, Arnold is nowhere to be found. While the agency was supposedly...
- News items 2009-11-04
- Media Square moots AI for Arnold rebrand
- Marketing communications group Media Square plans to rebrand Arnold Interactive as AI, following its 600,000 [pounds sterling] acquisition of the agency last week. The firm isn't allowed to keep the Arnold name, which is owned by the Havas Group, as it has only acquired the Arnold Interactive London...
- Research articles 2004-10-07
- PLAYER PROFILE: Arnold's Lawner moves up to chairman of the agency; Exec who wrote VW's famous tag is in driver's seat at Boston shop.(Ron Lawner)(Brief Article)
- At arnold worldwide's corporate meeting earlier this month, the agency bigwigs got all suited up -- or at least donned sports coats. All, that is, except the new chairman, Ron Lawner -- a tagline titan who looks more like he fixes Volkswagens for a l At...
- Research articles 2000-10-23
- 6: Larry Light, Exec VP-global chief marketing officer McDonald's Corp. Ad budget: $1.37 billion.(Special Report: Power Players)(Vice President)(Brief Article)
- AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide, Chicago; Tribal DDB and OMD Worldwide, both New York. Publicis' Leo Burnett USA and Burrell Communications Group, both Chicago. Omnicom-backed Del Rivero Messianu DDB, AGENCY ROSTER INCLUDES: Havas' Arnold Worldwide, Boston. Omnicom's DDB Worldwide,...
- Research articles 2004-10-04
- 2: J. Patrick Kelly, VP-President, U.S. Pharmaceuticals; Ad budget: $2.84 billion.(Special Report: Power Players)(Vice President)(Pfizer Inc.)(Brief Article)
- AGENCY ROSTER INCLUDES: Aegis Group's Carat North America, New York. Havas' Arnold Worldwide and Euro RSCG Life LM&P; Interpublic Group of Cos.' McCann Erickson Worldwide; Omnicom Group's BBDO Worldwide, Atmosphere BBDO, Cline Davis & Mann, AGENCY ROSTER INCLUDES: Aegis Group's Carat North America, New...
- Research articles 2004-10-04
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