A poor handled employee termination can create a slew of security risks. That is why CSOs need a process for letting workers go. This is a case of Ian Cheeseman, who is president of LVA Communications, a small public relations consultancy headquartered in Niantic. Conn. LVA is a contractor to...
The emergence of PR as a branding tool is not so much a revolution as an evolution. The challenge is to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. All public relations play a major role in establishing and shaping...
In this issue, three articles have been covered. These are: More director liability warnings from Delaware: in this court upholds compensation challenge based upon alleged lack of good faith by disinterested and independent directors. The second article is: Neither a purchaser nor a seller be: where the justices of...
The article asserts that Spam was not invented on the Internet. The Internet just helped give it a name. Problem is when everyone is trying to succeed by being loud and obnoxious, things get pretty loud and obnoxious. Most advertising, marketing, and public relations efforts appeal to self-centered and shallow...
The article is about the association is fortunate enough to have a government-mandated promotion program in place that supports the industry to represent. The program produces successful advertising and increases consumer awareness of the industry's products. Industry sales grow for the first time in several years. Then, the government-mandated program...
Article suggests that when choosing a smaller firm or individual to do your PR, make sure they have the same tools that the bigger agencies do, such as preparing updated media lists/contacts; personalized media distribution capabilities; professional clipping/tracking services to get copies of each of your media placements (articles, tapes...
The article asserts that if used strategically, PR agencies can do a lot more than manage media contacts or issue press releases, especially for small businesses that lack profile and reach. One should invest upfront time to determine whether the agency can add strategic value. One should not fall for...
The article asserts that Internet has expanded accessibility to human knowledge, but data abundance has exaggerated a paradox –an appearance of openness rather than real disclosure. It is an environment in which data floods often disguise secrecy. “Closed openness” is not new, and it has always been a factor in...
The article asserts that some companies and individuals are victims. Malpractice lawyers make a good living suing them. It is not that the companies or the persons are slipshod or that anyone is evil. It is a condition of work in inherently dangerous environments. In light of what has been...
The article asserts that PR practitioners over time should learn these human patterns and know how to handle typical responses. One gains credibility through providing wise advice and implementing appropriate action to influence the outcome of events. Communicators should be a voice of reason and long-term self-interest in debates over...
Article says that the PR practitioner’s role is to hew to accuracy rather than flog enthusiasm. It is a willingness to stand up to technologists, to assemble facts and to present stories within the context of the marketplace. It is understatement to write that this is a hard task fraught...
Article concludes that the secret of service marketing is no secret at all. It is sticking with a process until one breaks through: It is commitment more than creativity. The job of PR practitioners and marketers is to find the processes that individuals are comfortable doing and to fit programs...
Online is the present and future of PR is not the end of PR as we know it. It is media tool with features that PR practitioners should exploit, and there is the challenge. Because online is a tool, one must learn to use it, and that is a challenge...
Article induces that public relations professionals begin to improve a negative perception by first uncovering the perception through market research, communications audits, polls, and surveys. It may be that QRS doesn't know why its sales have declined. An audit will help answer that question. Once the negative perception is identified,...
Every so often, an innovation comes along that irrevocably changes an industry, to the point where business is never conducted the same way again. Any substantial change, however, brings with it both positive and negative aspects. While the video era broadened the prospects for aspiring musicians everywhere, critics argue that...
The best people in public relations are looking for a same thing: a chance to work with business people who are smart, ethical, highly committed and professional. The article discusses five situations in which one should hire a very small PR company or freelancer. It also discusses the five situations...
With each new round of venture capital funding, the next start-up company of the moment would throw hundreds of thousands of dollars at consultants tasked with spreading their own brand of gospel. With new directives to cut marketing expenditures, executives are often faced with a daunting question: Can a balance...
One will never know unless one set the right kind of goal at the beginning a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics. Public relations is the first place to change the behaviors of certain groups of...
The way to increase the comfort level about the public relations investment, is to make certain that investment produces the behavior modification. Article explains an approach to public relation working fine for the company. As public relations problems are usually defined by what people think about a set of facts,...
Public relation's obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want to pursue them without the support of a first-class public relations effort. The core concept of public relation is that people act on their...
