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- Market Your Articles To Increase Sales
- Article marketing is perhaps the most ignored concept in Internet marketing. Entrepreneurs spend inexhaustible amount of money in advertisements and other expensive methods. However, article marketing helps to attract huge traffic and is very affordable because individuals do not have to shell huge sum on it. Simply writing the articles...
- White papers 2009-01-06
Additional Resources
- Outsourcing Article Marketing: The Easy Way To Make Money Writing Articles
- The process of outsourcing article marketing is surprisingly easy and inexpensive to do. The first step is to come up with a schedule and a list of topics for which you would like to produce articles. It is often useful to "Batch" a number of topics together into a single...
- White papers 2009-01-01
- Advertising Marketing Online
- The websites below offer the best in advertising marketing online, marketing, advertising, internet marketing and advertising, email marketing, online advertising, free advertising and more. A person can have the greatest product in the world, but if no one knows about it who cares. There are many ways to market and...
- White papers 2006-03-10
- 4 Important Considerations When Outsourcing Your Article Writing
- There's no getting around it, creating huge volumes of articles takes a great deal of time and commitment. Yet the results offered by a well-managed article marketing campaign certainly make article writing worth considering. The same holds true when quality, informative articles are used as website or blog content. With...
- White papers 2009-01-01
- Startup Marketing: How Useless Is Your Web Traffic?
- My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head." Brian’s spent his entire career in software sales and marketing so he knows a lot more than I do about the...
- Blog posts 2007-01-10
- The Seven Myths of B2B Marketing
- The Seven Myths of B2B MarketingWhy Bash?Simple. Because unless somebody points out that most Marketing is the proverbial naked emperor, bad Marketing practices will continue forever. That's the problem with having a corporate function that congenitally avoids quantitative measurement that's tied to their own activities. The...
- Discussion threads 2008-01-04
- The End of Brand Marketing on the Web?(Brief Article)(Statistical Data Included)
- THE OTHER DAY I was reading an article in one of the marketing trade magazines lamenting the fact that the Web was being used mostly for direct marketing instead of brand advertising. "Hold on," the article said, "brand marketing is THE OTHER DAY...
- Research articles 2000-01-01
- More About Lies Marketing Tells Sales
- Based upon the number of comments that it's already received, my recent rant about marketing ("5 Lies that Marketing Tells Sales") has apparently touched a sore spot. Rather than respond to the comments piecemeal and wrestle with all that html coding, I'll post my responses here:...
- Blog posts 2009-02-20
- How Microsoft Marketing Screwed Us All.
- How Microsoft Marketing Screwed Us All.You have a choice.So use another operating system. Look at Linux:http://librenix.com/?inode=21True but...While everything in this article is true, it does not really tell the whole story. The thesis of this article is that Microsoft left the operating system open as a marketing ploy...
- Discussion threads 2007-12-24
- Kiss That Cushy Marketing Job Goodbye
- Due to the meltdown, companies that sell products and services will no longer be willing to pay marketers for unmeasurable activities. At the same time, companies that buy product and services won't be willing to deal with sales reps who can't add value beyond information and...
- Blog posts 2009-03-25
- The "Invention" of Analytic Marketing?
- I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...
- Blog posts 2009-06-01
- Direct Marketing Beginners: What You Need To Know
- If a person is new to direct marketing, he needs a quick course on the basics, because a lot of what's involved in direct marketing seems to defy ordinary common sense. This article is designed to help marketers who do not have direct response experience, as well as entrepreneurs who...
- White papers 2003-01-01
- Jim Stengal, Proctor and Gamble's Global Marketing Chief Stepping Down
- Via AdAge today, news that Jim Stengal, who's headed up the worldwide marketing efforts for P&G and held the purse strings to the consumer giants $5.2 billion dollar marketing budget, is stepping down on October 1st. However, Stengal won't be leaving the company, but instead moving over to head up...
- Blog posts 2008-07-15
- Product Marketing = Lost Sales.
- Product Marketing = Lost Sales.Great seriesGeoffrey,Your recent posts on the myth of "solutions" and the fact that companies want a "sales rep" to manage a business function for them not sell them a product are right on target. I am a veteran of twenty years of selling hardware, software, and...
- Discussion threads 2007-11-05
- Is a Marketing Background Useless on the Web?
- Is a Marketing Background Useless on the Web?RE: Is a Marketing Background Useless on the Web?Perhaps qualified...a TRADITIONAL marketing background may be dead on the web, but the same principles still apply - just in condensed time frames now: be inquisitive and put yourself in others' shoes, have objectives and...
- Discussion threads 2008-08-14
- Direct Response Marketing: Some Guerrilla Insights
- Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers,...
- White papers 2003-01-01
- Six Simple Principles of Viral Marketing
- Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with showing that some viral marketing strategies work better than others, and few works as well as the simple strategy. Article displays the six basic elements...
- White papers 2003-01-01
- Internet Marketing ... the Same & Different
- The article is about the different methods of marketing and explains how the Internet changes everything and nothing. It explains the comparison of new upcoming way of marketing with the old ones like Television did not kill radio, or the movies. The telephone has been a marketing tool for about...
- White papers 2001-11-20
- Marketing versus Sales
- Marketing versus Sales.. eeerrhhI think you've stated some good points.The logic way: First Marketing, then Sales. Like first chicken, then egg eerrhh. There's no sales approach without marketing preparation. Remember guys, the 5 P's or more of Marketing ... you sales guys and the communication geeks are both under the...
- Discussion threads 2007-05-11
- Sales is essential, Marketing is not.
- Sales is essential, Marketing is not.High five!!!You hit it right hard on the head!! I love marketing but Sales is the only department that makes a company money!! Our job is tough and fingers start pointing our way when the numbers are down.You are right...I only care about my...
- Discussion threads 2007-07-20
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