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24 Resources for

aspectus

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BT's Business Continuity, Security and Governance Practice - Beating Targets to Raise Client: BT has provided IT security services to the highest levels of government and leading financial companies for many years. Its highly qualified experts offer a comprehensive range of consultancy, BT may have had a hugely impressive track record among those in the know. But no-one was talking about it -...; Tags: British Telecommunications, Business Continuity, Aspectus, It Services, Security; Case studies 2008-02-28
TPT: Hooking Into International Stories to Break Into Top Tier Media: As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and the changing demands for agricultural commodities, Triple Point was way ahead of the competition. The PR goal...; Tags: Commodity, Media, Aspectus, Public Relations, Advertising & Promotion, Marketing, Corporate Communications; Case studies 2008-11-13
Fidessa LatentZero: From Our Smallest Client to Our Biggest: Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from start up, to Britain's fastest growing software company and, most recently, subject of an £63 million buy out. However,...; Tags: Aspectus, Fidessa LatentZero, Public Relations, Asset Management, Marketing Research, Marketing, Corporate Communications, Operational Planning, Business Operations; Case studies 2008-05-08
CityIQ: Launching a New Service to the City and Beyond: Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procurement advice and solutions to its core client base as well as opening up avenues to potential customers in other sectors. It had held a number of select workshops and briefings, and...; Tags: Financial, Financial Service, Procurement, Aspectus, CityIQ, Purchasing & Procurement, Financial Planning, Financial Services, Business Operations, Finance; Case studies 2008-02-27
Citigroup: Expanding Brand Recognition Across Europe: Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It needed a PR campaign that would effectively introduce a new product against a market-leading, household-name brand, without appearing...; Tags: Brand, Brand Recognition, Europe, U.K., Citigroup Inc., Aspectus, Public Relations, Branding, Marketing, Corporate Communications; Case studies 2008-02-28

Alexander Mann Solutions: Going Beyond Recruitment in the HR Media: Alexander Mann Solutions works with blue-chip companies worldwide to help them recruit, retain, and release their people efficiently and effectively. Alexander Mann Solutions was one of the country's first RPO providers, and when Aspectus was appointed, RPO was a relatively unknown concept. The recruitment and HR media considered it to...; Tags: Recruitment, Human Resources, Agency, Media, Aspectus, Advertising & Promotion, Marketing; Case studies 2008-02-27
Skillsarena: Taking Advantage of Current Events to Promote Technology: Skillsarena is a small company with a massive market opportunity. The recruitment process can be both lengthy and costly, so getting it right first time round is absolutely essential. Although Skillsarena had fully embraced new technology to create a service that provided numerous benefits over other traditional players, it had...; Tags: Recruitment, Aspectus, Skillsarena, Channel Management, Product Marketing, Marketing; Case studies 2008-02-28
People Vision: Creating a Buzz in a Broad Range of Industries: People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But the company was rapidly outgrowing this approach and it needed to make sure its prospect pipeline remained robust. With no previous PR activity, the challenge was to introduce People Vision to...; Tags: Advertising & Promotion, Aspectus, Corporate Communications, Management, Marketing, Media, People Vision, Public Relations, Strategy, Vision; Case studies 2008-02-27
Temperus: Launching New Technology From Media Entrepreneur: Monitoring employee activity is always a sensitive issue, and one that had already polarised the media following stories of several high-profile companies blocking access to social networking sites on the corporate network. Temperus was looking for a PR campaign that would present it as the acceptable face of monitoring tools,...; Tags: Media, Monitoring, Aspectus, Monitoring Employee Activity, Advertising & Promotion, Marketing; Case studies 2008-10-24
OpenHand: Using PR to Gain Market Share: OpenHand software keeps organisations on the move by providing secure and flexible mobile email solutions. OpenHand operates within a saturated market, with one name dominating the field. Its previous experience of PR agencies had not been positive: failed relationships with a major international agency and a smaller specialist consultancy. The...; Tags: Aspectus, OpenHand, OpenHand Software, Public Relations, Marketing, Corporate Communications; Case studies 2008-02-27
Jentro: 'Empowering My World on My Mobile': Jentro provides mobile SatNav, integrated local search, social networking and other mobile experiences to customers across Europe. Jentro already had a strong presence in its native Germany and mainland Europe, but only limited brand awareness in the UK. The PR campaign needed to introduce Jentro's white labelled products to resellers...; Tags: Mobile, Aspectus, Jentro, Advertising & Promotion, Marketing; Case studies 2008-02-27
RLtec: Encouraging Investment by Overcoming Green Fatigue: Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing negotiations with potential partners, clients and investors. Aspectus used its strong media contacts and copywriting skills to start the campaign with...; Tags: Media, Investment, Audience, Aspectus, Advertising & Promotion, Marketing; Case studies 2008-10-24
The Energy Crops Company - Changing Minds About Renewable Energy: Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was the major PR challenge. Yes, everyone was talking about renewable energy, but no-one had heard of biomass. Compared to the glamour and gadgetry...; Tags: Renewable Energy, Aspectus, Telecom & Utilities, Public Relations, Government, Marketing, Corporate Communications; Case studies 2008-02-27
Maconomy: Demonstrating Expertise Across a Breadth of Industry Segments: Maconomy had achieved considerable success among its target market in the PR and advertising space, with big-name clients already on board. But it was in the IT, engineering and management consulting arena that it needed to raise brand awareness. The challenge for Aspectus was two-fold: demonstrate Maconomy's understanding of the...; Tags: Aspectus, Brand, Branding, Business Operations, Consulting, Corporate Communications, It Operations, Management, Marketing, Outsourcing, Outsourcing & Subcontracting, Public Relations, Strategy; Case studies 2008-02-27
Entuity: Establishing a Reputation for Network Management Excellence: As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the attention of the key UK reporters writing on the network management space, and come up...; Tags: Network, U.K., Entuity Inc., Network Management, Aspectus, Networking, Public Relations, Network Administration, Marketing, Corporate Communications; Case studies 2008-07-23
SecurEnvoy: Creating Maximum PR Impact With Minimal Budget: SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long, the rest of the industry had caught on. As token-free, two-factor authentication has become better understood, SecurEnvoy has faced a growing number...; Tags: Security, Aspectus, SecurEnvoy, Public Relations, Sales Strategy, Marketing, Corporate Communications, Sales; Case studies 2008-02-27
DeviceLock: Standing Out in a Competitive Marketplace: As protecting information assets become a major priority for private and public sector organisations the endpoint security market is getting increasingly crowded. The company needed to distinguish the DeviceLock software from the crowd, and work with their European partners to make sure messages were consistent in all countries. But they...; Tags: Public Sector, U.K., Aspectus, Security; Case studies 2008-07-23
Famatech: Establishing Credibility for a Russian Brand in the UK Market: Radmin was very well established in its native Russia, but there was little awareness of it across Europe and, as all sales were generated through its website, the company had no presence at all in the UK outside its PR activity. The company needed to work with their partner agencies...; Tags: U.K., Aspectus, Public Relations, Sales Strategy, Web Site Development, Web Technology, Sales Force Management, Marketing, Corporate Communications, Sales, Internet; Case studies 2008-02-27
BT Consulting and Systems Integration: Creating Positive News From Government IT: BT had signed a major partnership agreement with the City of Edinburgh Council to develop a completely new way of managing and delivering public services. At a time when government IT projects were two a penny, and the only ones gaining media attention were the notorious failures, the challenge was...; Tags: Information Technology, British Telecommunications, Systems Integration, Aspectus, Government, Vertical Industries, Strategy, Enterprise Software, Software, Management; Case studies 2008-02-27
Investit - Gaining an Edge With Intelligent Insight: Despite the unique nature of service suite, Investit operated in a rather crowded marketplace, with vendors, analysts and big, non-specialist firms all hoping to gain a slice of the consultancy pie. The challenge for Aspectus was to demonstrate the depth and breadth of Investit's services, and how these differed from...; Tags: Aspectus, Public Relations, Advertising & Promotion, Marketing, Corporate Communications; Case studies 2008-02-27