BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Seamstress Fined $5.7 Million for Insider Trading
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Croatian seamstress ordered to pay $5.7 million
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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athlete and marketing and reebok international ltd. - All News and Analysis
Athletes on the outs in ads
- 2005-07-05
Rap artists are moving into a field formerly dominated by pro athletes: big-money endorsements. Rappers 50 Cent, Snoop Dogg and Xzibit, host of MTV's Pimp My Ride, will roll out signature shoes nationwide in July and August through Reebok, Pony and DaDa footwear, respectively. Female hip-hop artists are getting...
PLAYING THE GAME: ENDORSEMENTS MOVING BEYOND THE PRO ATHLETE.(athletic shoe industry endorsements)
- 2002-10-21
NEW YORK -- Sports stars aren't paying off like they once did. While many athletic footwear makers still use high-powered, big-bucks endorsements as the foundation of their marketing efforts, the heady days of the past two decades, when brands...
THE GAMES WE PLAYED; FROM DRAMATIC COMPANY RESTRUCTURINGS TO A BOOMING INTERNET, THE INDUSTRY EXPERIENCED RADICAL CHANGES IN 1999. AN INSIDER'S LOOK AT THOSE MAKING HEADLINES OVER THE PAST 12 MONTHS.
- 1999-12-27
NEW YORK -- As the final year in the 20th century, 1999 was not expected to be "just another year." It wasn't. The past 12 months proved to be momentous in many ways, as the industry evolved and prepared itself to prosper in the...
Youth marketing 101. (marketing athletic shoes)
- 1995-01-23
Many athletic shoe company managers expect the market to improve in 1995 and are aggressively targeting the young adult market. Tactics include grassroots programs to get young people involved in sports, catering to youth's taste for novelty with more frequent introduction of new styles, and offering more conservatively-priced shoes as...
Avia's bold adventure. (Avia Group International, athletic shoe company)
- 1995-01-23
Avia Group International's hope for 1995 is to become the main alternative to the megabrands such as Nike, Adidas and Reebok. The company has hired a new advertising agency, Minneapolis, MN-based Carmichael Lynch, which specializes in brand building. New advertisements reflect the company's desire to attract a broader customer base...
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