BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
-
Seamstress Fined $5.7 Million for Insider Trading
-
Croatian seamstress ordered to pay $5.7 million
-
Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
Filter by
athlete and reebok international ltd. - All News and Analysis
Athletes on the outs in ads
- 2005-07-05
Rap artists are moving into a field formerly dominated by pro athletes: big-money endorsements. Rappers 50 Cent, Snoop Dogg and Xzibit, host of MTV's Pimp My Ride, will roll out signature shoes nationwide in July and August through Reebok, Pony and DaDa footwear, respectively. Female hip-hop artists are getting...
OLYMPICS FINALLY BUILDING STEAM; NEW APPAREL TECHNOLOGY AND POTENTIAL FOR NEW STAR OLYMPIANS UP THE ANTE FOR ATHENS.
- 2004-08-09
Byline: BRENDA LLOYD ATLANTA -- With the 2004 Summer Olympic Games thousands of miles away in Athens, reports of slow ticket sales, terrorism concerns, and delays in site construction and infrastructure, interest in the Games in the U.S. has been slow to...
Life after game can be tough
- 2004-06-16
After the game -- the phrase dreaded by every athlete. "They're like child stars in Hollywood," Kirk Dixon says. "When they grow up, they want to know where the lights and cameras went." Dixon worked for Reebok in the 1990s and ran its worldwide training, leadership and development programs....
COMPETING FOR BUZZ; THE BIG BRANDS FIGHT FOR ATTENTION AT THE 2004 GAMES WITH INSPIRATIONAL ADS AND GRASSROOTS PROMOTIONS.
- 2004-06-14
Byline: Lois Sakany Let the Games begin. As 2004's largest sporting event, the Olympics will also be a chance for athletic firms to take advantage of all the excitement surrounding the Games. Some athletic footwear vendors hope to tap into the...
PLAYING THE GAME: ENDORSEMENTS MOVING BEYOND THE PRO ATHLETE.(athletic shoe industry endorsements)
- 2002-10-21
NEW YORK -- Sports stars aren't paying off like they once did. While many athletic footwear makers still use high-powered, big-bucks endorsements as the foundation of their marketing efforts, the heady days of the past two decades, when brands...
NEW BALANCE BOWS BASKETBALL COLLECTION SANS STAR ATHLETE.(Brief Article)
- 2002-08-12
NEW YORK -- When New Balance launched at the recent WSA shoe show its first-ever basketball footwear collection, it didn't have to worry about endorsement issues such as the ones Adidas and Reebok have recently had to deal with. Instead, the...
Shoe Makers Chase Profits with Fewer Stars, Less Sticker Shock.
- 2002-05-30
By Wesley Chapel, Tampa Tribune, Fla. Knight Ridder/Tribune Business News May 30--These have not been the easiest of times for the companies that make the nation's basketball, running and tennis shoes. The sluggish economy caught athletic footwear makers in the same...
THE GAMES WE PLAYED; FROM DRAMATIC COMPANY RESTRUCTURINGS TO A BOOMING INTERNET, THE INDUSTRY EXPERIENCED RADICAL CHANGES IN 1999. AN INSIDER'S LOOK AT THOSE MAKING HEADLINES OVER THE PAST 12 MONTHS.
- 1999-12-27
NEW YORK -- As the final year in the 20th century, 1999 was not expected to be "just another year." It wasn't. The past 12 months proved to be momentous in many ways, as the industry evolved and prepared itself to prosper in the...
Turf trainers dig in. (popularity of turf training shoes on the rise)
- 1995-05-08
The crosstrainer market experienced a 15.2% increase in wholesale sales in 1994. Turf-trainer type shoes helped contribute to the category's increased sales. Turf-trainers come in two categories, speed and strength shoes. The speed type turf-trainers are designed for football players who require speed at their positions. The strength type turf-trainers...
Youth marketing 101. (marketing athletic shoes)
- 1995-01-23
Many athletic shoe company managers expect the market to improve in 1995 and are aggressively targeting the young adult market. Tactics include grassroots programs to get young people involved in sports, catering to youth's taste for novelty with more frequent introduction of new styles, and offering more conservatively-priced shoes as...
- 1
- 2
