atomic dog publishing

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Developing And Enacting Strategic Marketing Plans And Amplifying Your Responsibility As A Middle Marketing Manager

Strategic planning activity is the tool for operationalization of an organization's march towards its vision. An efficient strategic plan enables the organization to effectively manage environmental change and sustain its competitive advantage in the market. It also helps in optimum utilization of limited available resources and in improving corporate communications....

Tags: Atomic Dog Publishing, Strategic Planning Activity, Strategic Planning, Strategy, Marketing Research, Management, Marketing

Presentations 2003-01-01

Developing And Enacting Strategic Marketing Plans

Strategic planning with a total quality approach is important from the marketing perspective. This paper looks at the different kinds of strategic plans and the relationships between marketing and the other functional areas in an organization. It further describes thoroughly each steps in the process—defining, organizational mission, establishing strategic business...

Tags: Atomic Dog Publishing, Marketing Research, Marketing

Presentations 2003-01-01

Personal Selling And Sales Promotion

Advertising, personal selling, publicity, and public relations form the components of the marketing communication or promotional mix. Personal selling occurs when the seller and the prospective buyer interact face-to-face and effect a sale. The personal selling process starts with locating prospective customers and initiating contacts with the same. Sales promotion...

Tags: Sales Promotion, Atomic Dog Publishing, Sales Strategy, Sales Force Management, Sales

Presentations 2003-01-01

The International Marketing Plan And Entry Mode Selection

The main aim of every business organization is to establish itself in the global market. The process calls for developing an effective international marketing strategy. International marketing strategy requires applying strategic planning at different levels of organization viz. corporate, division, business unit, and product level. The paper addresses marketing strategies...

Tags: International Marketing, Atomic Dog Publishing, International Marketing Strategy, Marketing Research, Marketing

Presentations 2003-01-01