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	<title><![CDATA[atomic dog publishing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to atomic dog publishing]]></description>
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		<title><![CDATA[Developing And Enacting Strategic Marketing Plans And Amplifying Your Responsibility As A Middle Marketing Manager]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82335]]></link>
		<description><![CDATA[Strategic planning activity is the tool for operationalization of an organization's march towards its vision. An efficient strategic plan enables the organization to effectively manage environmental change and sustain its competitive advantage in the market. It also helps in optimum utilization of limited available resources and in improving corporate communications....]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/atomic+dog+publishing.html"><![CDATA[Atomic Dog Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+planning+activity.html"><![CDATA[Strategic Planning Activity]]></category>
		<category domain="http://resources.bnet.com/topic/strategic+planning.html"><![CDATA[Strategic Planning]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Developing And Enacting Strategic Marketing Plans]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82366]]></link>
		<description><![CDATA[Strategic planning with a total quality approach is important from the marketing perspective. This paper looks at the different kinds of strategic plans and the relationships between marketing and the other functional areas in an organization. It further describes thoroughly each steps in the process—defining, organizational mission, establishing strategic business...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/atomic+dog+publishing.html"><![CDATA[Atomic Dog Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Personal Selling And Sales Promotion]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=83636]]></link>
		<description><![CDATA[Advertising, personal selling, publicity, and public relations form the components of the marketing communication or promotional mix. Personal selling occurs when the seller and the prospective buyer interact face-to-face and effect a sale. The personal selling process starts with locating prospective customers and initiating contacts with the same. Sales promotion...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/atomic+dog+publishing.html"><![CDATA[Atomic Dog Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[The International Marketing Plan And Entry Mode Selection]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96550]]></link>
		<description><![CDATA[The main aim of every business organization is to establish itself in the global market. The process calls for developing an effective international marketing strategy. International marketing strategy requires applying strategic planning at different levels of organization viz. corporate, division, business unit, and product level. The paper addresses marketing strategies...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/atomic+dog+publishing.html"><![CDATA[Atomic Dog Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/international+marketing+strategy.html"><![CDATA[International Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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