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	<title><![CDATA[attention Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/attention.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to attention]]></description>
	<s:counts start="0" returned="20" found="22" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Should Airlines Pay More Attention to Their Online Reputations?]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/10002013/should-airlines-pay-more-attention-to-their-online-reputations/]]></link>
		<description><![CDATA[How much do you know about your online reputation?  More and more often, companies are paying closer attention to their online reps because of the impact it can have on business.  A company's online reputation can have a significant impact on the ability to convert shoppers into buyers...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 27 May 2009 08:07:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/reputation.html"><![CDATA[Reputation]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
	</item>
	<item>
		<title><![CDATA[Five Ways to Speak Like Obama]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13074_23-290100.html]]></link>
		<description><![CDATA[Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.    1. Talk About the Audience&#8217;s Concerns    	 ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 20 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/calmness.html"><![CDATA[Calmness]]></category>
		<category domain="http://resources.bnet.com/topic/body+language.html"><![CDATA[Body Language]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/audience.html"><![CDATA[Audience]]></category>
		<category domain="http://resources.bnet.com/topic/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://resources.bnet.com/topic/public+speaking.html"><![CDATA[Public Speaking]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/presentations.html"><![CDATA[Presentations]]></category>
		<category domain="http://resources.bnet.com/topic/speech+writing.html"><![CDATA[Speech Writing]]></category>
		<category domain="http://resources.bnet.com/topic/speech+giving.html"><![CDATA[Speech Giving]]></category>
		<category domain="http://resources.bnet.com/topic/sims+wyeth.html"><![CDATA[Sims Wyeth]]></category>
	</item>
	<item>
		<title><![CDATA[Don't Let a Global Economic Cataclysm Ruin Your Day]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/economic-news/article/dont-let-a-global-economic-cataclysm-ruin-your-day/277123/]]></link>
		<description><![CDATA[According to psychologists, there are plenty of concrete steps you can take to keep your spirits up even when the economy's down — from being selective about what you pay attention to, to spending what remains of your discretionary income in ways that will maximize your happiness dividend…It might not...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 09 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/moneywatch.html"><![CDATA[MoneyWatch]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/personal+finance.html"><![CDATA[Personal Finance]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jeff+garigliano.html"><![CDATA[Jeff Garigliano]]></category>
		<category domain="http://resources.bnet.com/topic/401%2528k%2529.html"><![CDATA[401(k)]]></category>
	</item>
	<item>
		<title><![CDATA[Quit Managing Your Time... Manage Your Attention]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1179911]]></link>
		<description><![CDATA[No matter what you do, time marches on at its own pace - tick, tick, tick - and there's nothing you can do to change that unless you can go pretty close to the speed of light. Time is a great equalizer; it runs at the same speed for everybody,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
	</item>
	<item>
		<title><![CDATA[5 Ways to Revalue Your Time and Attention]]></title>
		<link><![CDATA[http://blogs.bnet.com/teamwork/?p=368]]></link>
		<description><![CDATA[How much is your time worth? Do you realize how big a bargain you are? It costs very little for someone to get your attention, but it costs a lot for you in terms of lost productivity. Accessibility comes with the downside of unplanned interruptions, sidetracking, and wasted time. The...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 19 Aug 2008 13:55:45 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/mann.html"><![CDATA[Mann]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/cc+holland.html"><![CDATA[CC Holland]]></category>
	</item>
	<item>
		<title><![CDATA[Stop Being "Distracted"]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=245]]></link>
		<description><![CDATA[Maggie Jackson's book Distracted: The Erosion of Attention and the Coming Dark Age," is getting real buzz.    I got this subject line in my email yesterday: Are You Feeling Distracted? (My first thought: just about every minute of the day.)    Are you feeling saturated...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 11 Jul 2008 14:44:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/maggie+jackson.html"><![CDATA[Maggie Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/jackson.html"><![CDATA[Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/instant+messaging.html"><![CDATA[Instant Messaging]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/im.html"><![CDATA[IM]]></category>
	</item>
	<item>
		<title><![CDATA[Dissatisfied With Your Job? Stop Putting Your Attention On W]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=378895]]></link>
		<description><![CDATA[By the end of the day we have spent on average 70-80% of the day thinking about things we don't want. Now, what happens when we put our attention on things? They usually come to pass right? Have you ever been really clear on something you wanted, thought about it,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/kalaajkal.com.html"><![CDATA[KalAajKal.com]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Getting Maximum Attention For Your Online Resume]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=394226]]></link>
		<description><![CDATA[How can your resume be noticed among the thousands that are posted online? Recruiters generally face a tough time sorting out the right one to select for an interview. Basically, it all depends on focus. When you are posting your resume, try to step into the recruiter's shoes and tailor...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Use Automated Reminders to Keep Yourself Focused]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=946]]></link>
		<description><![CDATA[Are you easily distracted? HEY, I'M TALKING TO YOU, PAY ATTENTION! It's okay, I understand: It's all too easy for your brain to get pulled off task, what with e-mail and instant messages to answer, incredibly interesting blogs to read, and other daily diversions. ProductivityPortfolio suggests using timed reminders, in...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Dec 2007 06:21:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/author.html"><![CDATA[Author]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/productivityportfolio.html"><![CDATA[ProductivityPortfolio]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/instant+messaging.html"><![CDATA[Instant Messaging]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
	</item>
	<item>
		<title><![CDATA[Simplify Workflow Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=351475]]></link>
		<description><![CDATA[Most time management coaches start with vision, mission, and strategy before moving on to objectives and work. An alternative route is to start with what's in people's heads and piled on their desks, and overflowing from their in-boxes. In that sense it starts from the bottom up. Between the reason...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/workflow+management.html"><![CDATA[Workflow Management]]></category>
		<category domain="http://resources.bnet.com/topic/futurevisions.html"><![CDATA[FutureVisions]]></category>
		<category domain="http://resources.bnet.com/topic/time+management.html"><![CDATA[Time Management]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Should Your Next Product Name Sound Chinese]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969903]]></link>
		<description><![CDATA[Globalization is a development trend nowadays. Since the Eastern culture is catching more and more global attention, Western consumers and companies are increasingly keen for an Eastern-styled name. Perhaps it's time to consider developing a uniquely Eastern name for your new product. The Eastern culture emanates a unique charm as...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 10 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/culture.html"><![CDATA[Culture]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/eastern+culture.html"><![CDATA[Eastern Culture]]></category>
		<category domain="http://resources.bnet.com/topic/globalization.html"><![CDATA[Globalization]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[How To Grab Your Audience Attention When Public Speaking]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=389199]]></link>
		<description><![CDATA[You need to grasp your audience's attention within the first 30 seconds of your speech or presentation. If you don't grab them in that short space of time, you could lose them. The people you are speaking to could simply look at you, but be thinking of the next coffee...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 17 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/public+speaking.html"><![CDATA[Public Speaking]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/expertarticles.com.html"><![CDATA[ExpertArticles.com]]></category>
	</item>
	<item>
		<title><![CDATA[Sales Methods]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=334971]]></link>
		<description><![CDATA[When making a sale, it's important to remember the AIDA (Attention, Interest, Desire, Action) marketing communication model: Get the customer's attention; Stimulate the customer's Interest; create the Desire to buy; and confirm the Action to be taken. This paper explains the basic rules of selling. They are always the same,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 23 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Attention To Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276324]]></link>
		<description><![CDATA[In advertising, capturing consumers' attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. The World Wide Web is an interactive medium which has characteristics that deviate from traditional media channels....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 10 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
	</item>
	<item>
		<title><![CDATA[Pricing Electronic Mail to Solve the Problem of Spam]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=256563]]></link>
		<description><![CDATA[Junk e-mail or spam is rapidly choking off e-mail as a reliable and efficient means of communication over the Internet. Although the demand for human attention increases rapidly with the volume of information and communication, the supply of attention hardly changes. Markets are a social institution for efficiently allocating supply...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 26 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/lawrence+erlbaum+associates.html"><![CDATA[Lawrence Erlbaum Associates]]></category>
		<category domain="http://resources.bnet.com/topic/markets.html"><![CDATA[Markets]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[A Guide to Outdoor Advertising & Signage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161756]]></link>
		<description><![CDATA[Signs serve as a means of identification and to attract attention. The primary objective is to make known the goods and services available. Where operators are trying to attract attention, the temptation to compete with rivals can lead to bigger more gaudily coloured, shinier and more brightly lit signs being...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/crown.html"><![CDATA[Crown]]></category>
	</item>
	<item>
		<title><![CDATA[Offensive But Effective?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=160434]]></link>
		<description><![CDATA[It is an advertiser's single aim: grab your attention. Campaigns for brands certainly get the attention of the customer, but what are they doing for the brand? Sometimes an advertising agency goes too far and risks damaging the reputation of the very brand it seeks to enrich. The agency succeeds...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 18 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Ships and the Marine Environment]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=108333]]></link>
		<description><![CDATA[The main focus of this paper is accidental oil spills but brief attention is also given to a number of the other environmental concerns related to shipping that are currently receiving widespread attention. These include the introduction of invasive species through ballast water; ship recycling; DNA tagging; and alternatives to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 24 Oct 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/biotechnology.html"><![CDATA[Biotechnology]]></category>
	</item>
	<item>
		<title><![CDATA[How Corporate Leaders Can Help Their Companies Manage The Scarcest Resource Of All: Attention]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=92100]]></link>
		<description><![CDATA[Attention acts as a bridge between awareness and action. If an organization does not pay attention to a particular issue, it will not yield the necessary results. However, the catch is that a leader should pay attention towards the issues where it is actually required. The organization's head must focus...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Aug 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[Leader]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[10 Ways To Make Your Ad Command Attention!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50360]]></link>
		<description><![CDATA[This article explains some ways to make your ad command attention like placing colorful graphs , pie charts and other charts in your ad copy, highliting buying incentives like free bonuses and money back guarantees, using short sentences or sentence fragments in the body of your ad copy, placing attention...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/attention.html"><![CDATA[Attention]]></category>
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