Audi AG

News & Analysis

audi ag and brand - All News and Analysis

• Some Cars Still Sell: The Few; The Loud; The Tiny

  BNET - 2008-11-05

  U.S. sales for only five out of more than 40 automotive brands actually improved in October, while the rest of the market was in free-fall. How'd they do it? by Jim Henry

  Tags: Audi AG, Brand, Branding, Car, Jim Henry, Marketing, Mini, Rolls-Royce, Sales, Sales Force Management, Sales Strategy, Scion, Smart, Toyota Motor Corp., U.S.

• Tony Kirton Joins Aptera as Chief Marketing Officer

  - 2008-06-24

  Seasoned Expert to Lead Growth Strategy as Company Prepares for a 2008 Rollout CARLSBAD, Calif. -- Aptera Motors announced today that the ultra-green auto company has hired Tony Kirton as its Chief Marketing Officer. Kirton, an automotive industry veteran with over 35 years of business development, marketing, sales, and...

  Tags: Audi AG, brand, Branding, California, Manufacturing, MARKETING, SALES, Transportation

• Luxury Brand Growth in China; OmniaLuo, Inc., Coach Inc., BMW Group, Audi AG and the Swatch Group Ltd Brands Add to Social Status of Chinese Consumers

  - 2008-03-31

  Coach Inc. ( News, Market ), BMW Group ( News, Market ), Audi AG, the luxury carmaker owned by Volkswagen ( News, Market ), the Swatch Group Ltd ( News, Market ) and OmniaLuo, Inc. (OTCBB: OLOU) ( http://ir.omnialuoinc.com ), are just a few of the brands that are succeeding...

  Tags: Audi AG, BMW AG, brand, Branding, China, Coach Inc., MARKETING

• Audi: We're not over-engineered, that's the truth; Brand touts user-friendly in-car technology in first campaign from Venables.(News)

  - 2007-05-14

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: Audi AG, brand

• Rear View: AUDI YOU LIKE IT

  - 2007-01-21

  AUDI reckons it will be the world's favourite premium car brand by 2015. In 2006 the company, which is part of the Volkswagen Group, sold 905,100 vehicles globally. That is an increase of 9.2 per cent or almost 76,000 cars. Audi believe that they will break sales...

  Tags: Audi AG, brand, Branding, car, MARKETING, SALES

• Lexus finds customer perfection in the super Neo.

  - 2006-10-04

  Byline: Paul McIntyre Oct 04, 2006 (The Sydney Morning Herald - ABIX via COMTEX) -- The luxury car brand, Lexus, is focusing all its marketing on a new type of consumer, called a NEO. These NEOs represent 24 of the Australian population but...

  Tags: Audi AG, brand, Branding, car, Lexus, MARKETING

• A Q & A with KTM executives.(NEWS)(Stefan Pierer)(Rudolf Knuenz)(Interview)

  - 2006-09-25

  EDITOR'S NOTE -- Cross Industries' Stefan Pierer and Rudolf Knuenz purchased KTM out of bankruptcy in late 1991 for approximately $4.5 million. On Aug. 31, the motorcycle manufacturer ended its fiscal year with sales of about 85,000 motorcycles and revenues of approximately $635 million. ...

  Tags: Audi AG, brand, Editor, Europe, motorcycle

• JORDAN: NUQUL AUTOMOTIVE OPENS NEW AND IMPROVED SHOWROOM.

  - 2006-07-10

  According to "Jordan Times", Nuqul Automotive, general distributor and dealer for Audi, Porsche and Volkswagen automotive brands in Jordan, inaugurated the largest automotive showroom in Jordan. With a capacity to display 40 different model According to "Jordan Times", Nuqul Automotive, general distributor and dealer for...

  Tags: Audi AG, brand, Porsche AG, showroom, Volkswagen AG

• 21st century style: 'Less is more' auto; Functionality, character part of new wave; brands like Audi push fun factor.(marketing)

  - 2006-04-17

  Byline: LILLIE GUYER Byline: LILLIE GUYER

  Tags: Audi AG, brand, marketing

• Audi spins a further GBP2 million for its new RS4; The Vorsprung Durch Technik' brand uses new media technologies.

  - 2006-02-07

  M2 PRESSWIRE-7 February 2006-Audi UK: Audi spins a further GBP2 million for its new RS4; The Vorsprung Durch Technik' brand uses new media technologiesC1994-2006 M2 COMMUNICATIONS LTD RDATE:07022006 Sinister yet beautiful' that's the theme of the groundbreaking GBP2million campaign to support...

  Tags: advertisement, Audi AG, brand, Branding, MARKETING