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• Some Cars Still Sell: The Few; The Loud; The Tiny

  BNET - 2008-11-05

  U.S. sales for only five out of more than 40 automotive brands actually improved in October, while the rest of the market was in free-fall. How'd they do it? by Jim Henry

  Tags: Audi AG, Brand, Branding, Car, Jim Henry, Marketing, Mini, Rolls-Royce, Sales, Sales Force Management, Sales Strategy, Scion, Smart, Toyota Motor Corp., U.S.

• Audi Super Bowl ad oozes drama

  - 2008-01-18

  NEW YORK -- Audi is betting it can rev up its image with a parody of rivals in a Super Bowl commercial backed by a Hollywood-size production budget. The Volkswagen-owned carmaker is looking to crown itself as the new luxury auto brand. Audi's first Big Game...

  Tags: advertisement, Audi AG, Branding, car, MARKETING

• Rear View: AUDI YOU LIKE IT

  - 2007-01-21

  AUDI reckons it will be the world's favourite premium car brand by 2015. In 2006 the company, which is part of the Volkswagen Group, sold 905,100 vehicles globally. That is an increase of 9.2 per cent or almost 76,000 cars. Audi believe that they will break sales...

  Tags: Audi AG, brand, Branding, car, MARKETING, SALES

• Lexus finds customer perfection in the super Neo.

  - 2006-10-04

  Byline: Paul McIntyre Oct 04, 2006 (The Sydney Morning Herald - ABIX via COMTEX) -- The luxury car brand, Lexus, is focusing all its marketing on a new type of consumer, called a NEO. These NEOs represent 24 of the Australian population but...

  Tags: Audi AG, brand, Branding, car, Lexus, MARKETING

• Car dealer backs Town's Cash drive

  - 2005-10-12

  A car dealer is helping Huddersfield Town score on the fundraising front. Huddersfield Audi has teamed up with Town to sponsor the club's lottery, which raises cash for the youth academy. Club secretary Ann Hough is pictured with Tom Doran, brand manager for Huddersfield Audi. Huddersfield Audi...

  Tags: Audi AG, Branding, car, MARKETING

• All set now for a new Quattro

  - 2005-08-05

  Byline: By Steve Hughes Audi has approved a second generation of its crossover vehicle, the Allroad Quattro, due to the car's unexpected success. More than 90,000 have found buyers in just five years, unprecedented for a 4WD niche model. Now Audi says it is planning to consolidate...

  Tags: Audi AG, BMW AG, Branding, car, MARKETING

• Product Placement in the Film "I, Robot" a Huge Success: The Audi RSQ Spurs on the Brand's Image Ratings.

  - 2004-12-02

  INGOLSTADT, Germany, December 2 /PRNewswire/ -- - Audience of Over 55 Million Has Seen Film and Concept Car to Date - Surveys Among US Cinema-Goers Confirm Image Boost For Audi - Reports on the Film Car in Over 40 Countries ...

  Tags: Audi AG, brand, Branding, car, MARKETING, Robots

• Deutsch marques pay a price for aiming low: prestige German car marques, long associated with reliability, have taken a battering as consumers voice their disquiet at declining standards. The push downmarket looks to have been a costly strategy

  - 2003-12-18

  How the mighty fall. Mercedes, seen by many as the pinnacle of German automotive engineering, has suffered the ignominy of being the second most-unreliable car in a survey of nearly 40,000 German motorists by the ADAC, the German equivalent of the AA. Earlier this year, fellow German prestige...

  Tags: Audi AG, BMW AG, brand, Branding, car, MARKETING, standards, strategy, voice

• Hold on to your Seats

  - 2001-07-29

  FOR those who have not yet caught up with Volkswagen Audi Group's brand plans, here's the low-down. Audi is the same aspirational brand it has always been - a BMW for those who hate the blue and white propeller's yobbish young exec image. Volkswagen is the middle ground, the Ford...

  Tags: Audi AG, brand, Branding, car, MARKETING

• Exotic ad gets noticed; Globalization cuts many ways, and U.S. agencies are finding bargains to go along with pretty locales.(Brief Article)(Statistical Data Included)

  - 2001-04-09

  As the auto industry has globalized, the marketers have more frequently given the green light to their ad agencies going abroad to make TV commercials. In some cases, due to more global thinking by the car clients, the creative also airs in foreign markets with a few...

  Tags: advertisement, agency, Audi AG, brand, Branding, car, globalization, MARKETING, Nissan Motor Co. Ltd., U.S.