audience and marketing

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How to Give Great Presentations (Part Two)

Yesterday, I shared the first five of my Top 10 Tips for Giving Great Presentations. Today's post continues with the second half of the list: Simplify your presentation: No matter how technical your audience is, they aren't as versed in your subject matter as you. Simplify difficult...

Tags: Jon Greer

Blog posts 2008-03-19

Let Your Creativity Shine When Creating Audience Segments

It can be fun to get creative with your behavioural targeting! Do it well and you'll find even the hardest-to-reach audiences successfully. The worst thing someone can do is build a weak audience segment, so it really becomes a case where the publisher and agency need to think creatively about...

Tags: Audience, iMedia Communications, Advertising & Promotion, Marketing

White papers 2007-09-18

Multicultural Marketing

Are campaigns reaching the right audiences' Are they tailored to the needs of those audiences, from both a language and cultural perspective. There is even new legislation that makes it mandatory for some organizations to provide information to customers in multiple languages. Will the organization be affected by this? This...

Tags: Marketing research, international marketing, marketing

White papers 2005-08-04

Quick Hits for Q4: Driving Last Minute Holiday Sales

Q4 consumers already have the need for the product--one just need to find ways to efficiently and quickly meet this need to capture more than "share of tree." This article provides true tips that will help to build the foundation for ongoing success. These tips are: expand the base audience...

Tags: Hoke Communications Inc., marketing, sales

White papers 2003-01-01

Additional Resources

NewsGator Announces Widget Partnership With DAC, Japan's Leading Online Advertising Solutions Provider

NewsGator Technologies Inc. today announced a partnership with Digital AdvertisingConsortium DAC, one of Japan's largest online advertising solutionsproviders, for exclusive rights to offer NewsGator Widget Services to Japanese mediacompanies and brands. Under this partnership, DAC will market NewsGatorWidgets for content syndication. Major media companies around the world are...

Articles 2008-06-26

The Next Wave in Media Measurement And Engagement: Multi-Screen Engagement Study Finds Greatest Advertising Value Among Audiences That Cross Platforms And Are The Most Engaged

Executives from MTV Networks and Harris Interactive Announce Groundbreaking Engagement Research at the Advertising Research Foundation's Audience Measurement 3.0 Conference NEW YORK -- New research from MTV Networks MTVN and Harris Interactive, reveals a critical companion metric to measuring audience size, pioneering a new way for advertising brands...

Articles 2008-06-25

Kathy Ireland to Address Long-Term Branding Strategies at Online Market World 2008

CAMPBELL, Calif. -- Kathy Ireland, CEO and Chief Designer of Kathy Ireland Worldwide KIWW will open the Online Market World event as its premiere keynote speaker at 9:00 a.m. on October 1, 2008 at Moscone Center West Hall in San Francisco. Kathy will share about the power of branding and...

Articles 2008-06-25

Adify Achieves 120 Premium Vertical Ad Network Milestone

Adify ,the premier technology and media company focused on vertical onlineadvertising, today announced the 120th premium vertical ad network on itsplatform. With the launch of SOAPNet and the Forbes Business and FinancialBlog Network recently, Adify is the leading and preferred partner fornetwork builders extending their reach online. These...

Articles 2008-06-25

Williams-Labadie Wins In-Awe 2008 Silver Award!

CHICAGO -- Williams-Labadie, part of the Publicis Healthcare Communications Group network, received a Silver Award at the 2008 In-Awe awards. The event was June 5 at the Adelphus Hotel in Dallas, Texas. The award was received in the category of "Print - Professional and Trade Journal Advertising" for...

Articles 2008-06-25

TiVo Joins With TRA to Provide First of its Kind Audience Research Product

Only Service to combine anonymous viewership, demographics, and purchasing data; moves TRA closer to goal of one million household national sample size NEW YORK, June 24 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator of and a leader in advertising solutions and television services for digital video recorders...

Articles 2008-06-24

Tumbleweed Positioned in Leaders Quadrant of 2008 Magic Quadrant for Managed File Transfer

Evaluation Based on Completeness of Vision and Ability to Execute REDWOOD CITY, Calif. -- Tumbleweed[R] Communications Corp. (NASDAQ:TMWD), an industry leader in managed file transfer and email security, today announced that it has been positioned in the Leaders Quadrant of the newly released "Gartner Magic Quadrant for Managed...

Articles 2008-06-24

Online marketing activities of Crackle.com streamlined with Lyris HQ of Lyris Inc

INTERNET BUSINESS NEWS-C1995-2008 M2 COMMUNICATIONS LTD Lyris Inc (OTCBB: LYRI), a marketing technology solutions company, reported yesterday (23 June) that to streamline Crackle.com's online marketing efforts, it has selected Lyris HQ. Lyris HQ provides 360-degree control of campaigns, from e-mail, to pay-per-click to web content management...

Articles 2008-06-24

Viewers to Sony TV and Internet Properties Account for $346 Billion in Spending Power for Consumer Packaged Goods, Nielsen Says

Use of Nielsen's Fusion Metrics Enables Sony Pictures Television Advertisers to Create Targeted Ad Campaigns Based on Consumers' Media and Purchasing Habits NEW YORK, June 23 /PRNewswire/ -- Sony Pictures Television SPT's television and Internet properties reach households that account for $346 billion in annual spending for...

Articles 2008-06-23

Gigya to Discuss Increasing Adoption and Effectiveness of Widget Advertising Among Brand Advertisers

Gigya, the leading widget and socialtechnologies company, today announced its upcoming schedule of speakingappearances at leading social media and advertising conferences. Gigya willbe one of several industry experts discussing the adoption andeffectiveness of widgets and other social media marketing tools as part ofa brand advertiser's interactive strategy for reaching and...

Articles 2008-06-23

FOX Taps Passenger to Launch Viewer Community

Network Eyes Greater Engagement and Collaboration with Viewers LOS ANGELES -- Passenger today announced it has partnered with The Fox Broadcasting Company to help launch an online community for viewers of FOX programs to drive improved communications and viewer collaboration on programming and marketing. The community...

Articles 2008-06-23

SCENTworld, First Global Conference On Scent Marketing, To Draw More Than 200 Attendees From 15 Countries

More than Half Attend From Outside U.S. SCARSDALE, N.Y. -- More than 200 registrants from 15 countries will attend the SCENTworld CONFERENCE & EXPO 2008, the first global conference on the use of scent for marketing and branding opening this Sunday in New York, the event's producer announced....

Articles 2008-06-23

PR 2.0 Is Here. Are You Ready?: Marketwire to Engage Audiences in New Media and New Markets at IABC 2008 Conference in New York June 22-25

Marketwire, a full-service newswire and communications workflowsolutions provider, will join the International Association of BusinessCommunicators IABC in asking its 2008 Conference attendees "Are you readyfor PR 2.0?" during roundtable discussions on SEO and social media, thesharing of results from the Brodeur/Omnicom survey of journalists' views onsocial media and...

Articles 2008-06-23

Want to build audience? think like a marketer

If this were a perfect world, your editorial department would have a substantial marketing budget, including money for research and development. But it's not, and chances are you don't. Which is why the Reynolds Journalism Institute RJI is participating in The Opinion Pool: to help you chart the...

Articles 2008-06-22

IODA Strikes Worldwide Distribution Deal With Ace Records

IODA , theglobal leader in digital distribution, marketing, and technology solutionsfor the independent music industry, today announced a worldwidedistribution deal with legendary AceRecords . Well known as the world's leading blues, soul, rock 'n' rolland rock reissue label, Ace Records expands IODA's catalog of more than onemillion tracks with...

Articles 2008-06-19

Mochi Media Closes $10 Million in New Funding

Mochi Media announced today the closeof a $10 million Series B round of financing, led by Shasta Ventures withsupport from previous investor Accel Partners. Mochi Media will use themoney to continue to grow and scale its platform of tools and services forthe game development community. "Since Mochi...

Articles 2008-06-19