audience and personal technology

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Capturing Your Audience: (Part I)

Today's audiences have very short attention spans. They are stimulation junkies with limited interest levels. Their television habits have coined a new term - channel surfing. With the advent of remote control no one watches anything that stands still enough to bore. Click, switch, fast forward, record and mute give...

Tags: speaker, TV, tool

White papers

Keith Richman: Targeting Your Audience

Many people are interested in targeting the 15-35 year old male audience. Keith Richman knows what works with them. His Break.com attracts 16 million unique users a month. Here, he talks about being different, finding a voice and paying others to play his game.

Tags: game

Videos 2007-12-07

Film & Audience

The study guide examines the relationship between the film industry and audiences as an interaction between two producers of meaning, institutions who create meaning, and audiences who not only interpret the film but process the film experience in a variety of ways, for example at the cinema, at home, through...

Tags: Games, Strategy, study guide, computer game, industry, game, Internet, computer

White papers 2001-07-02

Additional Resources

Yahoo! Personalizes Today's Newspaper Circulars

Yahoo! Circular Program Helps Retailers Reach Consumers Using Yahoo! Smart Ads Technology Powered by Content from ShopLocal NEW YORK -- To help merchants drive footsteps and sales, Yahoo! Inc. (Nasdaq: YHOO) today announced the launch of the Yahoo! Circular Program, enabling retailers for the first time to deliver...

Articles 2008-06-04

The big switch; rewiring the world, from Edison to Google

The big switch; rewiring the world, from Edison to Google. Carr, Nicholas. W.W. Norton 2008 278 pages $25.95 Hardcover QA76.9 Just as electricity provision moved from a model of in-house generation to supply by...

Articles 2008-06-01

Rocket XL's Online Campaign for Lexus Makes Jump from Computer Screen to Silver Screen

Advanced Computer Graphics and Animation Provide Personal Experience for Prospective Car Owners LOS ANGELES -- Utilizing its cutting-edge online expertise, creative work and international technology teams, Rocket XL recently delivered for Lexus an unparalleled online experience for prospective owners - even before stepping into a car. ...

Articles 2008-05-22

Newly-Renamed 'ActiveVideo Networks' Continues ICTV Mission 'To Enable Television to Keep Up with Its Audience'

NEW ORLEANS, May 19 /PRNewswire/ -- ICTVR, which provides ActiveVideoR solutions that infuse TV with Web content and interactivity, announced today that it is changing its name to ActiveVideo NetworksTM to better communicate the company's content and technology leadership that is driving television engagement for a new generation of...

Articles 2008-05-19

Carvel Ice Cream Enters the World of Mobile Marketing With the Arctic Summer Sweepstakes

The leader in premium soft serve targets a new audience with a new approach ATLANTA, May 8 /PRNewswire/ -- You've read his blog on MySpace, you've asked to be his friend on Facebook, he sends you emails from his own personal email address, and now all you...

Articles 2008-05-08

Downtown Art Scene Arrives on Your Laptop with New Mike Ming Designs from Dell

Exclusive Dell[TM] Inspiron[TM] 1525 Designs Signal New Personalization Options Attuned to Youth Culture and Visual Impact Available Today Starting at $699 ROUND ROCK, Texas -- Unorthodox, adventurous contemporary art meets on-the-go technology with the inaugural Special Art Edition Inspiron 1525 laptop, featuring two exclusive artworks by...

Articles 2008-05-06

GTX Corp in the News: Discovery Channel Features Location Aware Technology Company in Video News Story

LOS ANGELES -- The Discovery Channel recently put GTX Corp's (OTCBB: GTXO) gpVector[TM] Personal Location Service PLS technology on display in a story produced for their Tech News segments. Discovery Channel is currently the most widely distributed cable network in the United States, reaching more than 92 million households, part...

Articles 2008-05-01

Vignette Enhances Web Experience Foundation

Trio of New Product Releases Provide the Cornerstone for Delivering Superior Web Experiences AUSTIN, Texas -- Vignette (NASDAQ: VIGN), a global leader in Web experience management and delivery, today announced significant enhancements to its Web Experience Platform foundation. The latest releases of Vignette Content Management, Vignette Portal and...

Articles 2008-04-28

Insurance for directors, officers often a mystery

Directors and officers insurance is an enigma that many business people don't understand the need for or how it relates to business, said Dave Reitan, an account executive for Six & Geving Insurance. Some directors and officers think they are covered for personal liability under other company insurance policies, but...

Articles 2008-04-25

KCM Enters Wellness Industry

Launches "Scale-Smashing" Workout Program, Proprietary Web and Product Line FRISCO, Texas -- KCM HOLDINGS CORP. (OTC:KCMH) has signed an agreement with PERSONAL EVOLUTION to become the exclusive product development and marketing company for a first-of-its-kind technology-based health and wellness program and product line. PERSONAL EVOLUTION will be the...

Articles 2008-03-27

Standards, Content Falling Into Place for Mobile TV; guest commentary.(Press Room)

Byline: Bilal Saleh Mobile TV-it could have 210 million viewers and global earnings of $11.7 billion by 2011. But while transforming promise to profit is acknowledged to be a challenge, the service characteristics of personalization and convenience, driven by video convergence and ...

Articles 2008-03-24

Scion Chooses Interpolls Widgets for New Vehicle Showcase

Wireless News02-21-2008Scion Chooses Interpolls Widgets for New Vehicle ShowcaseWIRELESS NEWS-February 21, 2008-Scion Chooses Interpolls Widgets for New Vehicle Showcase C2008 10Meters - http://www.10meters.com Interpolls, a rich media technology company, announced it is working with Scion to launch a Rich Media Widget campaign to showcase the auto-maker s new xD,...

Articles 2008-02-21

Dr. Gadget Presents the S-XGen(TM) on "The Montel Williams Show" February 21

Seamless Wi-Fi, Inc. (OTCBB: SLWF) announcedtoday that the famed electronics personality Dr. Gadget AKA Dave Dettmanwill present the S-XGen on the Montel Williams television show Thursday,February 21 please check your local TV schedules for show times. TheS-XGenTM ( www.s-xgen.com ) is a Mini-Mobile Computer and CommunicationsDevice from Seamless Internet, Inc....

Articles 2008-02-19

Scion Selects Interpolls Rich Media Widgets to Showcase New Vehicles

Ad-Servable Mini-Applications Enable Users to Customize, Grab and Share Cool Interactive Content on Scion's Latest Models PASADENA, Calif. -- Interpolls, a leading rich media technology company, announced today it is working with Scion to launch a Rich Media Widget campaign to showcase the auto-maker's new xD, xB and...

Articles 2008-02-19

IBM asks 'Internet v TV: which do you prefer?'.(LIES, DAMN LIES AND STATISTICS)

Personal Internet time rivals TV time, according to a global survey that IBM conducted on consumer digital media and entertainment habits. Among the findings were: * Audiences are more in control than ever * They are increasingly...

Articles 2008-01-26

Commentary: Tech Talk: FTC hoping proposed guidelines will ensure

Internet advertising has existed since companies recognized the potential of targeting captive online audiences. In the beginning, online advertisements usually reflected the content of the site or offered complimentary options for the product or service. However, with the inception of advertisement targeting and...

Articles 2008-01-11

No. Calif. Business Marketing Association Presents: Winning in a World Transformed by Social Technologies

Using Social Profiles to Understand Audiences for Success with Blogs and More SAN JOSE, Calif. -- Northern California Business Marketing Association NorCal BMA has announced its Wednesday, January 23, 2008 meeting program, "How B to B Marketers Can Win in a World Transformed by Social Networking," presented by...

Articles 2008-01-10