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- How to Give Great Presentations (Part Two)
- Yesterday, I shared the first five of my Top 10 Tips for Giving Great Presentations. Today's post continues with the second half of the list: Simplify your presentation: No matter how technical your audience is, they aren’t as versed in your subject matter as you. Simplify difficult...
- Blog posts 2008-03-19
- Blogging as a Business Model
- It's always nice to see an old friend succeed, especially when he does so by turning conventional wisdom on its head. And that's exactly what Josh Micah Marshall did last week by winning a prestigious George Polk Award for his Talking Points Memo blog site TPM. Eight...
- Blog posts 2008-02-25
- Keith Richman: Targeting Your Audience
- Many people are interested in targeting the 15-35 year old male audience. Keith Richman knows what works with them. His Break.com attracts 16 million unique users a month. Here, he talks about being different, finding a voice and paying others to play his game.
- Videos 2007-12-07
- Presenting With Visuals
- When creating a presentation, the most important thing to remember is that all written or visual material serves only one purpose—to emphasize what the presenter is saying. Many people think that it's necessary to produce an extensive visual presentation containing all the information being discussed. This is not the case,...
- Articles 2007-10-17
- 10 Rules for Better Presentations
- It's hard enough to stand in front of a group of peers, bosses, customers, or the general public without the added worry that you're boring them to death. Success-building blog Quick Sprout offers 10 tips for giving killer presentations; here are three of the best: Make them...
- Blog posts 2007-09-17
- Tune Up Your Targeting
- Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand.
- Videos 2005-06-03
- Film & Audience
- The study guide examines the relationship between the film industry and audiences as an interaction between two producers of meaning, institutions who create meaning, and audiences who not only interpret the film but process the film experience in a variety of ways, for example at the cinema, at home, through...
- White papers 2001-07-02
- Write Business Plans For Your Audience
- When writing your business plan, tailor your focus towards the audience you will seek to read it. While this may not lead to totally different plans for different audiences, it may lead you to read your plan from the point of view of your intended readers to better foresee the...
- White papers 2010-01-01
- How To Use Graphs And Charts In Your Business Plan
- Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is it depends. This paper discusses the key factors influencing the number of graphs and charts to include in your business plan. The amount of charts...
- White papers 2005-04-21
- Why Donny Deutsch Is Actually Right About Gays and Super Bowl Ads
- My feelings about Donny Deutsch are pretty much the same as everyone else's. Unfortunately, I am now forced to defend him after AgencySpy described him as "bigoted" and an "asshole" for suggesting that Mancrunch.com's attempt to buy a Super Bowl ad was not an efficient use of money if the...
- Blog posts 2010-02-04
- How To Deal With A Tough Audience
- Everything is set for your presentation. You have prepared yourself well and good for it. But when you are faced with a tough audience, how do you deal? Dealing with a tough audience can be very tough. Other members of the audience can be distracted when someone, say, is being...
- White papers 2008-02-07
- Creating The WOW Factor In Your Speech Or Presentation - Consider Your Audience
- Before you can even start to plan what to say and how to say it, you will need to know as much as you can about that audience - their likes and dislikes, their needs and values, what they hope to take from your presentation. You will need to explore...
- White papers 2007-01-17
- Public Speaking: Delivering A Killer Opening
- Sometimes, you may feel that proper etiquette requires that thank you's are necessary. Fine. Just don't waste the first few minutes on them. Start big. Get the audience behind you. Then, take a brief detour, do your quick thank you's, and get right back to business. You should view a...
- White papers 2007-01-17
- How To Handle Difficult Audiences
- When dealing with difficult audiences, remember that the disruptive behavior is a symptom of an unmet need. Your best strategy is a sense of humor and an understanding of what's driving the behavior. The next time you encounter a difficult audience, take a 3D view - depersonalize, detach, and defuse.
- White papers 2007-01-17
- Beating Your Fear Of Public Speaking
- Most people are nervous in front of an audience of strangers. What would happen if you had a friend in the audience, or a group of friends? Would you feel more comfortable? Next time you have to give a presentation to a group you don't know - do something revolutionary!...
- White papers 2007-01-17
- Black Belt Audience Involvement
- This paper explains a technique, but its power has to be seen to be appreciated. Try it next time you get before an audience. You will find that you have their attention right from the very beginning and you hold it throughout your talk. If your audience is hostile, it...
- White papers 2007-01-17
- Public Speaking - Keep Your Audience's Attention With These 4 Basic Techniques
- We all have short attention spans. This is exacerbated in these days of communication delivered in truncated, rapid-fire bytes. So when you are designing your presentation you need to factor in frequent ways to keep your audience's attention. To keep your audience focused on you and your message right through...
- White papers 2007-02-02
- How To Break 'The Fourth Wall' To Connect With Your Audience
- Persuasive public speaking is all about connecting with your audience. One of the quickest ways to heighten your audience connection is to use a theatre acting technique called 'Breaking the Fourth Wall.' One of the reasons you go to the theatre is to be transported to a different time and...
- White papers 2007-01-26
- Public Speaking, Sales Presentations Or Group Meetings - Be In The Moment
- If you are speaking to a large audience, a small room full of people, or conducting a personal presentation, nothing is as effective and engaging as living in the moment. Welcome the audience into your presentation and make them an active participant, even if they remain in their seats. Be...
- White papers 2007-04-08
- How To Use Gibberish To Engage Your Audience As A Speaker
- Have you ever been in the audience and listened to a speaker who just drones on and on...? If you have attended college or worked in the corporate world, chances are you have. This is because in these environments, people are chosen to speak based on their education, experience, and...
- White papers 2007-01-17
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