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- Bruno Uzzan: Augmented Reality Brand Interaction
- Bruno Uzzan is the CEO of Total Immersion, an augmented reality software company mixing the real world with some powerful technical wizardry. Bruno shows us what the future of brand interaction looks like and talks about how many business are implementing it right now to set their presentations apart...
- Videos 2008-12-03
Additional Resources
- Augmented Reality: 5 Barriers to a Web That's Everywhere
- Fifty years after its invention by the British Royal Navy for use by fighter pilots, the technology of layering information on top of our naked view of the world may cross over the line between science fiction and mass consumer experience as soon as next month. It's widely believed...
- News items 2009-08-26
- RobotVision: A Bing-powered iPhone Augmented Reality Browser
- Bing Local Search has some interesting features you won't find in Google, so the prospect of seeing Bing listings appear on top of your iPhone's camera viewer when you point at a restaurant or business is intriguing. That's what forthcoming iPhone app RobotVision offers - and it displays a view...
- News items 2009-08-28
- Layar Augmented Reality Now World Wide on Android, iPhone is Next
- Layar, the jaw-dropping Dutch Augmented Reality browser we wrote about earlier this summer, announced today that it is now available world-wide on Android handsets. Hundreds of new data layers are available to view on top of your phone's camera viewer, from Wikipedia entries when you're looking at geographic points of...
- News items 2009-08-17
- Augmented Reality in Architectural Construction, Inspection, and Renovation
- This document focuses on developing augmented reality systems to improve methods for the construction, inspection, and renovation of architectural structures. Augmented reality systems add virtual computer-generated material to the surrounding physical world. The augmented reality systems described in this paper uses see-through head-worn displays to overlay graphics and sounds on...
- White papers 2000-06-15
- Is Apple Going to Support Augmented Reality, After All?
- The cranky elves that run the iPhone App Store may be warming up after all to the emerging field of Augmented Reality AR. AR app makers, who are building sci-fi-like interfaces for viewing data about the physical world on top of the mobile phone's camera, were beginning to feel...
- News items 2009-10-14
- Esquire's Six-Figure Augmented Reality Issue Turns Old Media New, Kind Of
- If you can't have a magazine e-reader that mimics print, you might as well have a print edition that mimics digital. Or tries to, anyhow. This seems to be the driving notion behind the December issue of Esquire, in which about half a dozen pages are...
- News items 2009-10-30
- Apple Wants to Patent Augmented Reality
- Back in June, my colleague Michael Hickins called augmented reality the "killer app" of the cell phone and mentioned two companies, Layar and Mobilizy. There's just one problem. An Apple patent getting press this week could mean that such vendors might have to get permission to do what they do,...
- Blog posts 2009-07-10
- Battle Of The Augmented Reality Apps: Urbanspoon, Layar, Wikitude, WhereMark & More
- There seems to be an explosion of "real-time" search engines on the PC. The space is very new, still fairly open and in my opinion the tools and sites are not yet all that useful. Almost exactly the same can be said of "augmented reality" AR in mobile. From almost...
- News items 2009-10-15
- The Wall Has Fallen: 3 Augmented Reality Apps Now Live in iPhone App Store
- First Paris Metro, then Yelp, now London Buses. The newest is even selling database layers through in-app purchase. It's been widely reported that the API required to display Augmented Reality AR layers of data on top of the camera view of a non-jailbroken iPhone 3Gs would not be publicly exposed...
- News items 2009-08-27
- Look beneath the surface with augmented reality
- Augmented Reality technology graphically overlays digitally-stored information on views of the real world. It can facilitate the work of engineers and managers in the field and reduce the costs of field excavations and other operations. A vast amount of digital information currently resides in office-based computer systems, but even with...
- Research articles 2002-02-01
- Bruno Uzzan: Augmented Reality Brand Interaction
- Bruno Uzzan is the CEO of Total Immersion, an augmented reality software company mixing the real world with some powerful technical wizardry. Bruno shows us what the future of brand interaction looks like and talks about how many business are implementing it right now to set their presentations apart...
- Blog posts 2008-12-03
- Apple Buys Augmented Reality Vendor
- Apple's acquisition of Placebase isn't about replacing Google, but about adding the next killer app, augmented reality functionality, to its iPhone. by Michael Hickins
- Blog posts 2009-10-05
- Augmented Reality App Shows Recovery.gov Funding Near You
- Want to see who got part of the hundreds of billions of dollars in Recovery.gov funds near you? Now you can point your iPhone 3Gs or Android phone in any direction and see the closest recipients, thanks to the publication of the official data set onto the...
- News items 2009-10-27
- Layar Reality Browser 2.0 is in the AppStore!
- Remember Layar, the company which showcased its offering at Mobile 2.0 Europe in Barcelona? Well, they've just launched the updated version of their Reality Browser bringing many new features including: Finally, the press release — which follows after the jump — says that the Layar Reality Browser 2.0 can be...
- News items 2009-08-18
- Mixed Reality Technology Applications In Construction Equipment Operator Training
- This paper provides information on Mixed Reality MR, and more specifically Augmented Reality AR and their potential applications in heavy construction equipment and operator training. Mixed Reality involves the use of special display and tracking technologies that are capable of seamlessly merging digital virtual content into a real environment. Conceptual...
- White papers 2004-06-19
- Virtual labs speed product designs. (includes related article on use of virtual reality to develop augmented reality interfaces)(Virtual Lab)
- Virtual-reality simulations are significantly enhancing R&D lab work. They have proven to be effective in enhancing product quality, reducing time to market and improving cost effectiveness. VR is helping to design automobiles, aircraft interiors, submarines, and even factories. The R&D laboratory is changing. The demand for ever...
- Research articles 1997-02-01
- Wide-Range 6D Optical Tracker from 3rdTech Opens New Possibilities for Augmented Reality, Training, VR
- Business Editors, High Tech Writers CHAPEL HILL, N.C.--BUSINESS WIRE--Aug. 2, 2000 3rdTech Inc., developing products and businesses from university research, today announced the HiBall-3000 Wide Area Tracker, a new optical tracker that achieves unmatched levels of accuracy, performance and scalability. Based on technology first developed by the...
- Research articles 2000-08-02
- iPhone's Achilles Heel
- The worldwide runaway success of Apple's iPhone is explained quite simply by the apps available for users to download. Apple has an unmatched catalog of apps and enjoys the benefit and unparalleled competitive advantage of the iTunes payment system, which is as frictionless as mobile payment systems get. ...
- Blog posts 2009-07-09
- Wikitude: Geo-tag the World Using Your Facebook or Twitter Account
- The mobile augmented reality space has really been heating up lately (check out our recent feature on the top 6 AR apps). Today one of the front-runners, Austrian software company Mobilizy, launched a new version of their mobile augmented reality browser Wikitude for Google's Android platform. For those unfamiliar with...
- News items 2009-08-26
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