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- Does Your CFO Know Marketing Lingo? | BTalk Australia
- (9min 51) Do your finance and marketing teams know how to talk to each other? Roger James, chairman of the Australian Marketing Institute, believes finance teams will benefit from a clearer understanding of marketing metrics. Likewise marketing needs to understand the basics of finance. On today's BTalk...
- Blog posts 2008-09-14
- Do You Need Marketing Objectives? | BTalk Australia
- (Episode 296; 14 minutes 07) It seems like a stupid question doesn’t it? Do you need marketing objectives? Well, maybe you don't. Roger James, chairman of the Australian Marketing Institute, says in some companies business and marketing objectives are very close. That’s because everyone in the...
- Blog posts 2009-07-28
- BTalk Turns 100 | BTalk Australia
- (26min 23) Welcome to the 100th episode of BTalk Australia. Back in June we kicked off a daily podcast, aimed at Aussies but intended to be of interest to BNet users the world over. Today you can hear the variety of topics we have covered so...
- Blog posts 2008-10-19
- Knowledge is power.
- Jul 15, 2003 (B&T - ABIX via COMTEX) Mark Crowe is the GM of the Australian Marketing Institute AMI. He is a great believer in the value of continuing professional education. The AMI and the APM Training Institute are operating marketing courses on subjects...
- Research articles 2003-07-15
- Setting the standard.
- Jul 15, 2003 (B&T - ABIX via COMTEX) The Australian Marketing Institute AMI and the University of New South Wales have conducted a survey of senior marketers. The report highlights a lack of communication between marketing departments and senior management. This is due in...
- Research articles 2003-07-15
- Easy to Measure Doesn't Mean Best Results | BTalk Australia
- (15min 09) When times get tough some CFOs cut back on marketing spend without assuming a subsequent drop in sales. Marketers are pushed to be accountable, perhaps based on a preconception that they waste money in good times. Sometimes they are forced into spending money on media that is...
- Blog posts 2009-04-06
- FMI Applauds Australian Interchange Ruling
- ARLINGTON, Va. ? The Food Marketing Institute here last week praised the Reserve Bank of Australia for preserving rules that govern charge card interchange fees in that country. The reforms previously instituted by RBA ?have increased transparency and competition and lowered the rates ? now saving Australian retailers and consumers...
- News items 2009-08-31
- Ethics a vital marketing attribute according to ABC's Jon Faine.
- ABIX via COMTEX) -- Real estate agents have a powerful marketing tool for success - being ethical and accountable. This is the view of Australian Broadcasting Association's Jon Faine, who spoke at a recent forum held by the Real Estate Institute of V ABIX via COMTEX)...
- Research articles 2002-06-24
- Tightening up on bioterror.
- Byline: Selina Mitchell Dec 05, 2005 (The Australian - ABIX via COMTEX) -- An Australian company is partnering with the Food Marketing Institute FMI, the largest food retail...
- Research articles 2005-12-05
- Booth to bring the lost members home.
- Jun 03, 2002 Investor Weekly ABIX via COMTEX -- An additional director at the Australian Preservation Fund is Anna Booth, who will work on a marketing campaign for the fund. Booth used to be a director of the Sydney Organising Committee for the...
- Research articles 2002-06-03
- Owner defends impotency clinics as trial draws near.
- Oct 12, 2003 (The Age - ABIX via COMTEX) The owner of an Australian chain of impotency clinics has defended his company's marketing. Jacov Vaisman's company, Advanced Medical Institute, has 38 clinics in Australia. The Australian Competition and Consumer Commission ASIC took legal action...
- Research articles 2003-10-12
- Testing with localized DM package.
- "Localizing a package can increase response and profitability," Jeanine Cillo, international marketing director at Agora Publishing International, recently told Target Marketing magazine. Agora decided to test two new packages for Health Sciences Institute, a monthly consumer newsletter, in the Australian market. Cillo said Australia was...
- Research articles 1999-11-15
- Money can grow on trees, but it's not easy.
- Jul 08, 2002 The Sydney Morning Herald ABIX via COMTEX -- Australian company, Mayne Group, will fight a European Patent Office ruling that removes a patent on the anti-cancer drug, paclitaxel. The Office states that as paclitaxel was discovered by the US National Cancer...
- Research articles 2002-07-08
- Plants seed health worries.
- Jul 08, 2002 The Age ABIX via COMTEX -- Australian company, Mayne Group, will fight a European Patent Office ruling that removes a patent on the anti-cancer drug, paclitaxel. The Office states that as paclitaxel was discovered by the US National Cancer Institute, a...
- Research articles 2002-07-08
- Mass-marketed scheme reprieve.
- March, 2002 Personal Investor ABIX via COMTEX -- The Australian Taxation Office ATO has issued a decision on mass-marketed tax schemes. Investors will have to repay the offending tax deductions but will not be required to pay any interest or penalties, as the ATO...
- Research articles 2002-02-28
- Friday Food Tabloid: Kellogg Pot Boycott, Romantic Tap Water, Cadbury Purple, and More
- Pot smokers boycott Kellogg Marijuana smokers are boycotting Kellogg over its decision not to renew its contract with Michael Phelps after a photo surfaced of the Olympic swimmer smoking marijuana. The head of the Marijuana Policy Project called the move "hypocritical and disgusting." And as wacky...
- Blog posts 2009-02-13
- Need to know: Electrolux cut ... Merck consent ... Cape success
- View video and Need to Know interactive heatmap Economics UK economy: Britain is now in the grip of the longest recession on record, according to official data. The economy shrank 0.4 per cent between July and September, its sixth consecutive quarterly decline. Output has fallen 5.9 per cent since the...
- News items 2009-10-23
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