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- Australian marketing: 'depressing'.
- Byline: Heather Ferguson Nov 23, 2006 (B&T Weekly - ABIX via COMTEX) -- Australian companies need to concentrate on better marketing. In 2006 Mark Ritson - an associate professor from the Melbourne Business School - surveyed branding of Australian companies and found that...
- Research articles 2006-11-23
- Does Your CFO Know Marketing Lingo? | BTalk Australia
- (9min 51) Do your finance and marketing teams know how to talk to each other? Roger James, chairman of the Australian Marketing Institute, believes finance teams will benefit from a clearer understanding of marketing metrics. Likewise marketing needs to understand the basics of finance. On today's BTalk...
- Blog posts 2008-09-14
- Cobalis Corp. Signs Agreement with Trendtrade International to Commence Marketing of PreHistin in Australia
- IRVINE, Calif. -- Cobalis Corp. (OTC Bulletin Board: CLSC), a pharmaceutical company specializing in the development of anti-allergy medications, announced today that the Company has signed a comprehensive marketing consulting agreement with Sydney, Australia-based Trendtrade International Pty. to be the Company's representative/partner for Australian marketing. Under this agreement, Cobalis has...
- Research articles 2005-03-22
- BTalk Turns 100 | BTalk Australia
- (26min 23) Welcome to the 100th episode of BTalk Australia. Back in June we kicked off a daily podcast, aimed at Aussies but intended to be of interest to BNet users the world over. Today you can hear the variety of topics we have covered so...
- Blog posts 2008-10-19
- Authorisation of the Australian Direct Marketing Association's Direct Marketing Code of Practice
- On 25 July 2003, the Australian Competition and Consumer Commission ACCC received an application from the Australian Direct Marketing Association ADMA for revocation of authorisation A40077 and replacement by substitute authorisation A90876. Authorisation A40077 granted ADMA immunity from legal action for anti-competitive conduct under the Trade Practices Act 1974 in...
- White papers 2005-12-01
- ACCC proposes to authorise the 2005 Direct Marketing Code of Practice.
- M2 PRESSWIRE-14 October 2005-AUSTRALIAN COMPETITION AND CONSUMER COMMISSION: ACCC proposes to authorise the 2005 Direct Marketing Code of PracticeC1994-2005 M2 COMMUNICATIONS LTD RDATE:14102005 The Australian Competition and Consumer Commission has issued a draft decision proposing to authorise* the 2005 Direct Marketing...
- Research articles 2005-10-14
- Australia fly-drives. (Hot Products).(marketing campaign)(Australian Tourist Commission, United Airlines, United Vacations)(Brief Article)
- The Australian Tourist Commission ATC, United Airlines and United Vacations have launched fly-drive vacations, promoted by a $1.35 million marketing campaign that encourages consumers to call ... The Australian Tourist Commission ATC, United Airlines and United Vacations have launched fly-drive vacations, promoted by a...
- Research articles 2002-11-04
- Bridging the Marketing Confidence Gap | BTalk Australia
- (19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium. Phil Dobbie...
- Blog posts 2009-02-22
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- More marketing money revs up car wars.
- Feb 13, 2003 (The Australian Financial Review - ABIX via COMTEX) Australian car makers are spending significant amounts of money on the marketing of new models in 2002-03. Toyota, Holden and Ford spent $A400 million on marketing in 2001-02, or 8 of their sales. Toyota...
- Research articles 2003-02-13
- Direct marketing block recommended.
- May 18, 2005 (The Australian Financial Review - ABIX via COMTEX) The Australian Government should think about setting up a register of consumers who do not want to be approached by direct marketers. So believes the Australian Privacy Commissioner, Karen Curtis. She has also ...
- Research articles 2005-05-18
- ACCC denies authorisation to fruit marketing scheme.
- M2 PRESSWIRE-9 June 2006-AUSTRALIAN COMPETITION AND CONSUMER COMMISSION: ACCC denies authorisation to fruit marketing schemeC1994-2006 M2 COMMUNICATIONS LTD RDATE:09062006 The Australian Competition and Consumer Commission has issued a final determination denying authorisation to arrangements proposed by the Australian Nurserymen's Fruit...
- Research articles 2006-06-09
- New tiers, telephony heat up Aussie scene. (Australian cable TV)(Industry Overview)
- SYDNEY, AUSTRALIA - The year-old Australian pay TV industry entered a new phase last week as service providers added new tiers of programming and Optus Vision started marketing telephony over its broadband cable network. Cable subscribers can now SYDNEY, AUSTRALIA - The...
- Research articles 1996-07-08
- The wizardry of Oz: the range of programmes produced Down Under has jumped tremendously in the last few years. That's just one of the reasons Australian programming has seen increasing success in distribution worldwide, and in Asia in particular. (Overvie
- According to Carolyn Rainey, international sales and marketing manager, World Wide Entertainment, Australian programme production has moved towards being "more entertaining and less serious". "Even factual programming, which is According to Carolyn Rainey, international sales and marketing ...
- Research articles 2003-03-01
- Ethics a vital marketing attribute according to ABC's Jon Faine.
- ABIX via COMTEX) -- Real estate agents have a powerful marketing tool for success - being ethical and accountable. This is the view of Australian Broadcasting Association's Jon Faine, who spoke at a recent forum held by the Real Estate Institute of V ABIX via COMTEX)...
- Research articles 2002-06-24
- ING unit readies Australian deal
- ING Office Fund, an Australian real estate firm, is marketing its first issue of commercial MBS: an A$408 million ($208 million) offering backed by mortgages on 18 office properties.ING Office Fund, an Australian real estate firm, is marketing its first issue of commercial MBS: an A$408 million ($208 million) offering...
- Research articles 2002-02-08
- ING Unit Readies Australian Deal.(ING Office Fund)(Brief Article)(Statistical Data Included)
- ING Office Fund, an Australian real estate firm, is marketing its first commercial MBS deal - an A$408 million ($208 million) offering backed by mortgages on 18 office properties. ING Office Fund, an Australian real estate firm, is marketing its first commercial MBS deal...
- Research articles 2002-02-08
- New product development processes in small and medium-sized enterprises: Some Australian evidence (*).(Statistical Data Included)
- This article examines the new product development process NPDP in Australian small and medium-sized enterprises SMEs. Findings from a sample of 276 innovative Australian SMEs suggest that marketing-related activities were undertaken less frequently and were less well executed than technical activities in developing new products. However,...
- Research articles 2002-01-01
- Direct marketing guru's successful sale at Lavender.
- Jun 16, 2002 The Australian Financial Review ABIX via COMTEX -- In the Australian advertising agency world, Jon Clark has been appointed CEO of Lavender. The move follows Will Lavender's decision to concentrate on client strategy for the agency. Clark, who was a former...
- Research articles 2002-06-17
- The personable banker.(Australian Direct Marketing Association )(Brief Article)
- Apr 13, 2005 (B&T Weekly - ABIX via COMTEX) The 2005 Australian Direct Marketing Association ADMA Forum will be held in Sydney from 25 to 27 May 2005. It will feature speakers such as Michele Levine, the CEO of Roy Morgan, and Richard McLaughlin, the...
- Research articles 2005-04-13
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