Resources

22 Resources for

author and marketing research

Subscribe to this listing via:
RSS
Email

Show All Related Tags Did you mean authorization (19 results), authority (13 results), Civil Aviation Authority (12 results), co-author (2 results), Authoria (2 results)more...

Show Fewer Related Tags Did you mean authorization (19 results), authority (13 results), Civil Aviation Authority (12 results), co-author (2 results), Authoria (2 results), Australian Communications Authority (1 results)fewer...

BNET Resources

How To Save A Failing Business: When in trouble, change the model radically. That's the message for book publishers, a business badly in need of saving. The argument on how to reinvent the book publishing business is to have authors self-publish, use word of mouth to gain sales, and then whoever gets buzz will get publishing...; Tags: michael fitzgerald, internet, blogging, marketing, marketing research, business, author; Blog posts 2008-06-30
Brands Must Be Bold To Rise Above The Rest: The author recommends that marketers wishing to achieve online viral marketing success adopt the Widgety Goodness attitude, and try widgets as a viral mechanic instead of overused formats such as branded videos or advergames. Further he also says that brands should experiment like this with at least a two-figure percentage...; Tags: brand, author, imedia communications, branding, marketing research, marketing; White papers 2008-01-08
How Valuable Is Word of Mouth?: The Idea in Brief Your most valuable customers are those who buy the most, right? Not necessarily. According to Kumar, Petersen, and Leone, your most valuable customers are those whose word of mouth brings in the most...; Tags: harvard business review, influence marketing, marketing, marketing research, referral, customer, author, microsoft word, in brief, v. kumar, j. andrew petersen, robert p. leone; Articles 2007-11-07
Small Business Marketing Strategy - A Blink Lesson #5: A key concept in this paper is that experts are often more reliable at identifying what will work - or won't - in the marketplace than market research based on consumer surveys. A person knows full-well he rarely have the money for consumer surveys. The author explores the New Coke...; Tags: author, small business, person, marketing research, marketing; White papers 2006-08-23
Psychiatric Services in Primary Care Settings: A Survey of General Practitioners in Thailand: General Practitioners GPs in Thailand play an important role in treating psychiatric disorders since there is a shortage of psychiatrists in the country. The authors' aim was to examine GP's perception of psychiatric problems, drug treatment and service problems encountered in primary care settings. The authors' distributed 1,193 postal questionnaires...; Tags: survey, author, biomed central, marketing, marketing research, thailand; White papers 2006-07-24

The Application Of A Computerized Financial Control System For The Decision Support Of Target Cost Contracts: This paper reports a study of the application of a computerized financial control system on a target cost contract for the development of a cable car construction project in Hong Kong. The author is one of the key system designers supplied by the consultancy services of the Hong Kong Polytechnic...; Tags: business intelligence, cable, marketing research, databases, network technology, enterprise software, software, data management, telecommunications, personal technology, marketing, networking, financial, construction, data mining, decision support, hong kong, author, polytechnic university; White papers 2006-05-01
FREE Is No Longer the Most Powerful Word in Advertising: For years ad execs and marketing experts made the claim that the word FREE was the most powerful word in all of advertising. The author admits that it was probably in the top 2 or 3 in terms of power to grab attention....but, in today's business climate it's lost a...; Tags: advertisement, microsoft word, author, marketing research, marketing; White papers 2006-02-11
Pricing and Marketing Impacts of Entry by Counterfeiters and Imitators: Counterfeit and imitative products appear similar to authentic products but usually have lower quality. However, unlike imitation, counterfeiting infringes upon intellectual property rights by claiming a brand name that it does not own. The author models the pricing, quality, and marketing strategies of producers of authentic and counterfeit goods in...; Tags: harvard university, author, pricing strategy, intellectual property, marketing research, pricing, branding, research & development, business operations, marketing; White papers 2006-01-15
How to Use Marketing Judo to Beat Big Competitors: If a person runs a small business and the person has big or even huge competitors, the person may be laying awake at night wondering how he can possibly beat them. The person can't out-advertise them, or out-promote them, and the person probably won't be able beat to its prices....; Tags: author, ezinearticles.com, person, marketing research, retail, marketing; White papers 2005-06-14
Managing Your Home Based Online Business - 5: In this series of papers so far, the author has argued the need to use management practices even if a person has his own home based online business. The discipline imposed on him will eventually make the business stronger and more profitable. The author has touched upon the need for...; Tags: author, ezinearticles.com, time management, marketing research, productivity, marketing; White papers 2005-02-11
Equilibrium Pricing Strategies in Oligopolies With Heterogeneous Consumers: The author shows that for an arbitrary number of competing firms and a wide class of demand functions that includes analytic functions, a potentially mixed price equilibrium exists, and it is characterized by each firm charging a finite number of prices. In this paper, the author derives the system of...; Tags: theory, northwestern university, author, pricing strategy, pricing, marketing research, marketing; White papers 2005-01-27
Mastering High Performance CRM: Mature companies that have achieved a significant return on analytics-driven CRM programs are those who start by looking for empirical links between marketing excellence, business processes, communications, technology, and bottom line financial performance. Many firms still struggle with important basics that delay the realization of their objectives. The author's organization...; Tags: ncr corp., author, high-performance, marketing research, marketing; White papers 2004-11-17
The Role of Product Identity in End-of-Life Decision Making: The core output of the Auto-ID Center's developments is the availability of networked product identity. This white paper argues that product identity data is a key requirement in the development of efficient management of the product life cycle - with a specific focus on the so called "End-of-Life" phase. The...; Tags: university of cambridge, author, identity, product marketing, rfid, tools & techniques, marketing research, marketing, wireless, security, biometrics, management; White papers 2003-09-01
100% Marketing: The Brands Lecture: "The market, the corporate environment in which we compete today, is more focused on performance than ever, with a keen focus on growth. How many of us who are leaders of our marketing function have clear deliverables, clear metrics for the output, for ourselves and for he...; Tags: marketing, branding, marketing research, marketing function, author, brand; White papers 2003-06-17
Market Segmentation: By and large, there are three steps to approach marketing strategies. Market Segmentation, to begin with, is nothing but identifying bases for segmenting the market and developing profiles of the resulting segments. Next comes targeting the market which means evaluating the attractiveness of each segment and selecting the target segments....; Tags: marketing, marketing research, branding, james madison university, positioning, author, segment, market-segmentation; Presentations 2003-01-01
Effectiveness of ISO 9000 Adoption, Export Marketing Strategy, and Performance: A Case Study of Thai and U.S. Firms: The study presented in this paper provides a systematic explanation of the relationships between the adoption of ISO 9000, export marketing strategy, and export performance. The authors' have examined two types of effectiveness of ISO 9000 adoption-marketing and nonmarketing effectiveness. A conceptual model and proposition are provided on how firms...; Tags: it operations, marketing research, process improvement, iso standards, tqm/six sigma/iso 9000, iso 9000, author, performance, marketing strategy, quality, business operations, marketing; White papers 2002-12-21
Keep It Simple, Sonny: The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time to give the “old folks” their due. The author shares some of his observations and research lessons he has learned. Labels and limits, logistics are...; Tags: focus group, article, author, bottom line, marketing research, marketing; White papers 2001-12-01
Why Should Marketing and Manufacturing Work Together?: Some Exploratory Empirical Results: This paper presents an exploratory investigation of the Manufacturing/Marketing interface. From the literature and prior empirical work in M/M strategies, the authors' propose a path model for assessing the mediating impact of the M/M interface harmony on M/M morale and business performance. Using two convenience samples of executives, the authors'...; Tags: manufacturing, harmony, author, stanford university, marketing research, human resources, workforce management, marketing, performance management; White papers 2001-08-01
The Strategy Wheel: A Method for Analysis and Benchmarking for Competitive Strategy: In hyper-competitive markets, companies try to gain advantage by deploying surprise strategies through which they secure first-mover advantage, or the advantage of introducing goods and services to the market prior to their competitors. Competitive Intelligence CI specialists, corporate analysts, and strategic planners try to unveil these strategies. The authors' have...; Tags: benchmarking, advantage, author, competitive strategy, analysis, strategy, marketing research, management, marketing; White papers 2001-07-31
Help! How Do I Market This?: The number one request the author receives, hands down, is 'How do I market this? ', or better yet, 'How do I market this for free? '. Notwithstanding the books that have been written on the subject, and the fact that any one of these topics is book worthy, the...; Tags: author, spam, marketing research, security, spam and phishing, marketing; White papers