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- How To Save A Failing Business
- When in trouble, change the model radically. That's the message for book publishers, a business badly in need of saving. The argument on how to reinvent the book publishing business is to have authors self-publish, use word of mouth to gain sales, and then whoever gets buzz will get publishing...
- Blog posts 2008-06-30
- PR: Power Tool for the 21st Century - Public Relation's Place in the New Millennium
- The target audience of this paper is businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives. The author believes that deep down most chief executives understand that doing something about the...
- White papers
- Microsoft CRM Implementation for Large Corporation - Overview
- Microsoft Business Solutions CRM is now approaching the phase of being mature product and the CRM solution one may consider for large publicly traded company. The authors' view point considers the fact of multiple platforms and systems coexistence and balancing: UNIX, Linux, Microsoft Windows, Java, .Net, PC, AS/400, RS6000, Microsoft...
- White papers
- Build Your Business With Co-Op And Co-Branding Advertising
- If a person has been in business long enough to have developed a relationship with vendors and suppliers then it may be time to consider co-op and/or co-branding advertising. These two methods will help a person advertise his or her products at a lower rate by having another entity picking...
- White papers
- Help! How Do I Market This?
- The number one request the author receives, hands down, is 'How do I market this? ', or better yet, 'How do I market this for free? '. Notwithstanding the books that have been written on the subject, and the fact that any one of these topics is book worthy, the...
- White papers
- Customer Service: How to Get First Time Customers to Come Back
- Customer service is very hard to define. People know it when they see it, but what is it. The author believes it is how each of a person's employees feels about themselves. How they treat customers will be in direct proportion to how they are treated by management. The more...
- White papers
- Pricing Methods and How to Use Them
- One of the first sales jobs the author held, early in his career, was selling furniture in a small town mom-and-pop retail store. At the time he was hired, the author was sharing my very first bachelor pad with a friend. They had elegantly furnished their domain with their respective...
- White papers
- Secret Marketing Plan
- The author advises anyone who is serious about winning market share and dominating their market area to review this outline mentioned in this paper. If one really want to win in the business whether one is in small business or run a multi-state operations with hundreds of outlets one will...
- White papers
- Brands Must Be Bold To Rise Above The Rest
- The author recommends that marketers wishing to achieve online viral marketing success adopt the Widgety Goodness attitude, and try widgets as a viral mechanic instead of overused formats such as branded videos or advergames. Further he also says that brands should experiment like this with at least a two-figure percentage...
- White papers 2008-01-08
- How Valuable Is Word of Mouth?
- The Idea in Brief Your most valuable customers are those who buy the most, right? Not necessarily. According to Kumar, Petersen, and Leone, your most valuable customers are those whose word of mouth brings in the most...
- Articles 2007-11-07
- Quantifying The Contribution Of Investment-Specific Technology Shocks To Business Cycles
- This paper revisits the baseline structural VAR model which generates the result that investment-specific technology shocks (I-shocks) account for about 50% of the business cycles. The author analyzes whether the estimated I-shocks based on this baseline model represent true I-shocks. It turns out to be that the estimated I-shock based...
- White papers 2006-10-22
- KeeneyPedia: The Fundamentals of Crisis Communications
- Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities - both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically...
- White papers 2006-09-17
- Small Business Marketing Strategy - A Blink Lesson #5
- A key concept in this paper is that experts are often more reliable at identifying what will work - or won't - in the marketplace than market research based on consumer surveys. A person knows full-well he rarely have the money for consumer surveys. The author explores the New Coke...
- White papers 2006-08-23
- Does Your News Have Legs?: Five Public Relations Essentials
- The authors' are big believers that while it is terrific when traditional journalists take note of a person's story, the focus needs to be on seeding word of mouth through all means - media relations being just one. After thinking about the common elements of a surprisingly successful public relations...
- White papers 2006-08-15
- Psychiatric Services in Primary Care Settings: A Survey of General Practitioners in Thailand
- General Practitioners GPs in Thailand play an important role in treating psychiatric disorders since there is a shortage of psychiatrists in the country. The authors' aim was to examine GP's perception of psychiatric problems, drug treatment and service problems encountered in primary care settings. The authors' distributed 1,193 postal questionnaires...
- White papers 2006-07-24
- Conflict in the Workplace: Doggone Good Tips for Resolution and Relationships
- Luigi is a tiny Shih Tzu stray that was found running along a road some years back. Hugo is a giant Newfoundland and Golden Retriever mutt whose sweet face beckoned the author from the web page of a nearby animal shelter. These two dogs couldn't be more different - in...
- White papers 2006-05-21
- The Application Of A Computerized Financial Control System For The Decision Support Of Target Cost Contracts
- This paper reports a study of the application of a computerized financial control system on a target cost contract for the development of a cable car construction project in Hong Kong. The author is one of the key system designers supplied by the consultancy services of the Hong Kong Polytechnic...
- White papers 2006-05-01
- FREE Is No Longer the Most Powerful Word in Advertising
- For years ad execs and marketing experts made the claim that the word FREE was the most powerful word in all of advertising. The author admits that it was probably in the top 2 or 3 in terms of power to grab attention....but, in today's business climate it's lost a...
- White papers 2006-02-11
- A Strong Corporate Brand and Its Influence in the Corporate Culture of SMEs
- The author has met and spoken with many SMEs in the author's personal experience, it is generally viewed by small to medium sized business owners that branding is an external and cynically manipulative activity adopted only by larger and wealthier firms for large corporate positioning. There is also a common...
- White papers 2006-02-03
- Exclusive: Web Design God Steve Krug (Audio MP3 + Transcript)
- The author is a genuinely humble guy - so he will be fairly embarrassed when he sees we called him a 'Design god' in the headline above. But, we had no choice. Steve's the expert we admire more than any other Web designer on the planet nowadays. In this paper...
- White papers 2006-01-23
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