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- US Automakers Shift Gears
- After a decade of acquisitions of and mergers with European luxury brands (see DaimlerChrysler, Ford and Volvo, GM and Saab), American automakers are refocusing their energies on their core brands and the domestic market. In the latest news, Ford has decided to entertain offers for its...
- Blog posts 2007-07-17
- KUDOS TO FORD MOTOR FOR RECYCLING EFFORTS.(Company Business and Marketing)
- Congratulations to Ford Motor Co. for its effort to boost recycling, and recycled content, of plastics used in its vehicles. Most original equipment manufacturers brainlessly thwart efforts to use recycled plastic. This is not because OEMs are opp Congratulations to Ford Motor Co....
- Research articles 1999-06-21
- Car ads should hold steady: but some automakers are increasing marketing to woo wary consumers. (TV Buyer).
- The automobile industry maybe slumping, but that doesn't mean car companies and dealers are pulling back on advertising. Arid industry executives believe sales would have to drop dramatically before ad spending would be reduced significantly. The automobile industry...
- Research articles 2003-04-14
- Miramax seeks partner for promotional vehicle; Steers `Hornet' deal past $35 million.(News)(Miramax Films automotive product placement deal )
- Byline: richard linnett and wayne friedman Miramax Films is shopping the largest automotive product placement deal for a feature film, asking for more than $35 million from whichever automaker signs up to have its car star in the summer 2005 releas Byline: richard linnett...
- Research articles 2003-06-02
- Revving Up Auto Branding
- US car companies spend upward of $40 billion a year on marketing - more than any other US industry. Yet the combined market share of the Big Three continues to slide. The paper places the blame on a loss of brand identity. As cars become more alike, carmakers have often...
- White papers
- In Search Of Supplier Excellence
- U.S. automakers are not happy with supplier performance under the QS-9000 requirement and consider ISO/TS 16949:2002 as a last chance for the international community to prove its ability to ensure "perfect parts." Automakers are working with suppliers to ensure that parts delivered to automakers' assembly plants are the best they...
- White papers 2003-01-01
- Online Buy Gains Speed
- The automotive industry is moving its entire supply chain online at a faster rate than many other industries. The movement has been driven, in part, by the rapid adoption and growth of the Covisint online supplier exchange. But Covisint isn't the only game in town and at least one major...
- White papers 2002-02-07
- Interacting With the Customer - CRM Platform for Optimum Customer Care at Volkswagen
- Volkswagen AG, with its headquarters in Wolfsburg, Germany, is one of the world's leading automobile manufacturers and the largest car maker in Europe. Some years ago, a strategy for a common uniform platform for CRM was formulated in the VW Group. The 'Customer database KuBa' project was born. The idea...
- Case studies 2005-02-01
- Market Leaders, Market Makers
- Auto suppliers, the companies that manufacture just about every part of a person's car these days save the engine, have watched their profitability plummet during the past decade. They've been squeezed between the mounting demands of their automaker customers and the rising costs of raw materials. But the plight of...
- White papers 2005-01-19
- Design Shifts Drive Auto Brands
- The paper depicts that the entire automotive marketplace is undergoing a renaissance in both exterior and interior design that is lending car makers a greater opportunity than at any time since the fifties to brand their vehicles by appearance. Whether it's the radical curvature of the Nissan Murano "Crossover" or...
- White papers 2004-12-06
- Car sales surge in August
- Scrapping incentives lifted car sales around the world in August, preliminary data showed, as government subsidies tempted buyers seeking the trade-in bonuses into dealerships.In Japan, car sales rose for the first time in more than a year. Several other countries and carmaking groups in Asia and Europe reported higher...
- External links 2009-09-01
- GM, Chrysler Slash Brands
- General Motors and Chrysler are cutting deeper than ever as the automakers fight for last minute survival. The automaker is phasing out the brand in order to survive. Alexis Christoforous reports.
- Videos 2009-04-26
- VW to acquire bigger stake in Porsche
- Volkswagen on Tuesday said it would buy 49.9 per cent in Porsche's sports car business by the end of the year, a larger stake than originally planned, as Europe's largest carmaker said that overall sales in the third quarter had been "very good".VW said that it had agreed with...
- External links 2009-10-20
- China is driving German luxury carmakers' return
- A mood of quiet optimism seems to be returning to the German luxury car business. BMW reported a small 0.7 per cent increase in September sales compared with the same month last year. While sales at Mercedes-Benz and Audi were lower during the period, the decline was far less...
- External links 2009-10-12
- Japanese Suppliers First in Line for Auto Supplier Bailout
- Two Japanese auto-parts suppliers appear to be the first to ask the U.S. Treasury for some of the bailout funds set aside for auto suppliers, and the irony is intoxicating. Asian imports are one of the big reasons for the fall of General Motors and Chrysler. By introducing competitive products...
- Blog posts 2009-04-28
- J.D. Power Initial Quality: Who Cares? Maybe You Should
- The results are in, for the annual J.D. Power and Associates Initial Quality Study. Porsche was the No. 1 brand for the third year in a row, with only 87 reported problems per 100 vehicles, followed by No. 2 Infiniti, No. 3 Lexus, and tied at No....
- Blog posts 2008-06-06
- Big Three Auto Chiefs Fly Into PR Turbulence
- Unwittingly, the CEOs of the Big Three automakers gave lawmakers all the PR ammunition they needed to fight back against the auto industry bailout when all three arrived in Washington to beg for money in private jets. That's right. Three. Private. Jets. If that...
- Blog posts 2008-11-20
- Some Import Brands to Skip Detroit Auto Show
- A couple of Chinese would-be exporters to the U.S. market will show their wares at the Detroit auto show in January, but some import brands will economize and skip it. by Jim Henry
- Blog posts 2008-11-24
Additional Resources
- Ex-GM Exec to Direct WorldStar Sales and Marketing
- Business Editors/Automotive Writers SAN DIEGO--AutomotiveWire--April 12, 2000 Composite Automobile Research Ltd. (OTCBB:CARH), World Transport Authority Inc. WTA, has appointed Joseph W. Parker as senior vice president. In this position he will plan, coordinate, and direct the company's global sales and marketing operations from WTA's new corporate offices...
- Research articles 2000-04-12
- Harris drives J1850 multiplex ICs - Harris Semiconductor and Chrysler are pushing ahead with the "J1850 multiplexing" automobile electronics standard - Company Business and Marketing
- DETROIT--Harris Semiconductor and Chrysler are pushing forward with the "J1850 multiplexing" automobile electronics standard, and Harris said last week it is shipping production quantities of components to implement the standard. Consumers can expect to see them in the 1998 model year Chrysler cars.
- Research articles 1997-12-08
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