Axia NetMedia Corp.

Peter McKeown is Axia's Chief Financial Officer and is responsible for merger, acquisition and divestiture activities. A seasoned chartered accountant, Peter's previous start-up experience with oil and gas companies and his business acumen in all facets of financial reporting and planning were invaluable throughout Axia's fast-paced growth. Prior to joining Axia, Peter co-founded and served as a director of Jordan Petroleum Limited.

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Dawn Tinling is an experienced senior communications professional with extensive media, investor and government relations experience in a variety of corporate and environmental positions. Prior to joining Axia in 2003, she was Manager, Corporate Communications for Canadian Pacific Limited. Ms. Tinling has a MA in Political Science from the University of Calgary. She is actively involved as a volunteer for a number of non-profit organizations. Currently, she is a Board Member and chairs the Communications Committee of the HomeFront Society of Calgary, an organization committed to ending the cycle of domestic violence through a co-ordinated community approach, and is a member of the Board of Directors for Volunteer Calgary.

Mark Blake brings extensive international experience to his role as Axia's Vice-President of Marketing and Business Development. He has worked in information technology in the oil patch, as a management consultant, handled software solutions for the capital markets and financial services sectors and was a contract program manager in the banking sector. He has worked from Alberta to Australia, with stops in the Pacific Rim, Europe, the Middle East and the Eastern United States. He started his career working in IT for Shell Canada, moved to Deloitte Touche management consultants, and was then approached by EFA Software, a Calgary based company that created the first electronic trading application for the Alberta Stock Exchange. "The chance to join EFA happened at a good time," he says. "There was a strong and growing demand for online services." EFA gave Mark the opportunity to manage projects in more than a dozen countries including Japan, Nigeria, Palestine and Romania. He also spent 18 months in Australia, managing projects and handling business development in Southeast Asia as well as implementing projects in Saudi Arabia. EFA was expanding into the U.S., and Mark was sent to New York City to set up an office there. He later transferred to EFA's Toronto office before joining Axia in the fall of 2006. Mark holds a BSc in Computer Science and an MBA from the Richard Ivey School of Business.

Dan is the Director of Security for Axia NetMedia. He balances a high-level understanding of IT and security with a solid grasp of the minutiae associated with technical infrastructure, applications and security controls. His unique perspective and understanding of issues has led to him being one of the driving forces behind the Tri-Lateral Security Conference, is often asked to present to government and industry, and is consulted on a regular basis by industry analysts. Dan serves on the Board of Directors for the Security Professionals Information Exchange and the organizational board of the Tri-Lateral Security Conference. He is also the founder and past President of the Western Canadian Chapter of the High Tech Crimes Investigation Association, and is on the management board for the University of Calgary's Centre for Information Security and Cryptography.

Lisa Shackelton balances an intense personal drive with a passionate belief in the power of teamwork as she oversees sales and customer relations for Axia's Interactive Network Services operations. Prior to joining Axia, she was General Manager with Brooke Telecom Cooperative, launching new services and defining strategic direction for the growth of the company. As Director of Sales and Alliances for Wi-LAN, Lisa launched the company's first joint venture with China, and developed a sales and implementation plan for Wi-LAN's services in West Africa. Lisa spent about a decade at Nortel Networks in a variety of roles. Her responsibilities there included improving supply chain management, order turnaround time and root cause analysis studies using enterprise planning requirement (ERP) systems. Lisa's leadership and team development led to her being awarded a Nortel President's Award for her work in the Asia Pacific region. She holds a BA in Sociology from the University of Western Ontario, as well as an Executive MBA from Queen's University. Lisa is a former director of the Canadian Independent Telephone Association (CITA) and remains a long-time and active supporter of both Junior Achievement and the Young Entrepreneurs Association.

John Read has been a Company Director since October 11, 2007 and has served as a member of the Company s Compensation and Reserves and Resources Committees since that time. In 1970, Mr. Read began his career in the oil and gas industry with Shell Canada and then Texaco Exploration Canada. In 1974, he joined Colt Engineering Ltd., a private, start-up engineering organization where he held engineering and management positions. In 1983 he became President and Chief Executive Officer of the organization. He was Chief Executive Officer from 1999 until his retirement in early 2006. Mr. Read remained a partner and director of The Colt Companies until March 2007, when Colt was acquired by Worley Parsons Limited, a worldwide engineering and project management organization. Mr. Read is a member of the World Presidents Organization and the Association of Professional Engineers, Geologists and Geophysicists of Alberta. Mr. Read serves as a director on the boards of Axia Netmedia Corporation and PFB Corporation, both of which are listed on the Toronto Stock Exchange.