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- Making The Promotional Pound Go Further
- The paper discusses the role of promotion in business-to-business markets. It remarks that typical business-to-business promotional campaigns have a budget of just a few thousand pounds. The target audiences for business to business companies are small in number and measured in thousands and not in millions as...
- White papers 2003-01-01
- 8 Powerful B2b Sales Lead Generation Techniques To Help You Reach Your Sales Prospects
- Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at any given time. By using these eight proven B2B sales leads generation methods explained...
- White papers 2008-01-21
Additional Resources
- TheStreet.com interviews B2B company VoyagerInternetGroup.com CEO.
- M2 PRESSWIRE-4 February 2000-IBC: TheStreet.com interviews B2B company VoyagerInternetGroup.com CEO C1994-2000 M2 COMMUNICATIONS LTD RDATE:04022000 Irvine, CA -- (www.ibchannel.com) -- Ibchannel.com reported that VoyagerInternetGroup.com CEO John Sutherland was interviewed in an article published by Kevin Max, TheStreet.com/NYTimes.com Staff ...
- Research articles 2000-02-04
- Telefonica Completes Over 500 On-line Transactions On Its Business-to-business - B2B - eProcurement Platform in Argentina and Spain
- Business Editors MADRID, Spain--BUSINESS WIRE--May 22, 2000 Three companies in two countries successfully complete over 500 on-line transactions using Telefonica's B2B eProcurement solution, in record time. Next month, Telefonica will continue to generate new growth initiatives and to develop its network of alliances, with...
- Research articles 2000-05-22
- Take the B2B High Growth Test
- There are some B2B suppliers who radically change the way their customers do business. Here's eight ways a B2B company can do this. Test your company against them. Many successful high growth companies had disruptive solutions that changed the way their customers did business. They created advantage...
- Blog posts 2009-10-07
- B2B and Beyond - discussion panel of business-to-business trade magazine executives - Interview
- There was a day when a trade magazine company could survive simply by selling ad pages. That day is history Running a successful B2B company these days is a dizzying juggling act. Offline products like magazines must work seamlessly with online ventures. Trade shows must share a vision with...
- Research articles 2001-05-07
- Why Your B2B Marketing is So Lousy
- Ever wonder why most B2B marketing is so gawd-awful? The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century. Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
- Blog posts 2009-06-25
- The True Meaning of B2B Sales
- The True Meaning of B2B SalesRE: The True Meaning of B2B SalesQUOTE: the sole concerns of top management: profitability, image and innovationI agree that top management thinks image is important, but I often think they're more concerned with their own image than the image of the company.Image and innovation are...
- Discussion threads 2008-10-01
- The Seven Myths of B2B Marketing
- One more post on this subject and then I'm moving on to more practical topics. I've gotten a lot of comments from my so-called "bashing" of Marketing, so rather than answering them individually, here is a list of the seven most common misconceptions about B2B Marketing: ...
- Blog posts 2008-01-04
- Brazil: Telefonica invests US$30mil in B2B.
- Telefonica fixed telephone company will invest US$30mil in an e-business company in Brazil, subsidiary of Telefonica B2B. The new company also opened branches in Argentina, Mexico, and United States. In the next two weeks, the B2B's subsidiary may si Telefonica fixed telephone company will invest US$30mil...
- Research articles 2000-06-12
- Zona Research Releases Benchmark B2B Marketplaces Directory; 840 Marketplaces and 242 Marketplace Enablers Identified and Categorized
- Business Editors and Internet Writers REDWOOD CITY, Calif.--BUSINESS WIRE--July 19, 2000 Zona Research announces the release of B2B Marketplaces Directory 2000 and B2B Marketplace Enablers Directory 2000. This unique directory includes 840 global B2B Markets and 242 B2B Market Enablers, and underscores the rapid build out of the...
- Research articles 2000-07-19
- Zona Research Updates Benchmark B2B Marketplace Directory; 1029 B2B Marketplaces and 262 Marketplace Enablers Identified and Categorized
- Business Editors/High-Tech Writers REDWOOD CITY, Calif.--BUSINESS WIRE--Dec. 13, 2000 Zona Research announces the release of B2B Marketplaces and B2B Marketplace Enablers Directory, second edition. The revised directory now includes 1029 global B2B Markets and 262 B2B Market Enablers, a reflection of the continuing build out of the B2B...
- Research articles 2000-12-13
- Why Selling Should Drive the Company.
- As I expected, there were many complaints about my post stating that the sales function should drive the company. In most cases, these complaints promoted a deeply dysfunctional view of how businesses work. For example, "Lee Feldman" wrote: Business exists in order to produce a product...
- Blog posts 2008-01-24
- RIM’s Balsillie: 'Not Religious' About Form Factors; B2B the Company’s Core
- The Research in Motion vs. Apple smartphone face-off makes for a good story, but the companies present an interesting business strategy question: Is it better to start in the enterprise and then go consumer or vice versa? In an interview with me at SAP Sapphire all resources...
- Blog posts 2008-05-06
- Whiteboard Video: The B2B Marketing Challenge
- Whiteboard Video: The B2B Marketing ChallengeBasic, but the start of good strategyOne thing to add to this is the addition of the audience framework for communicating within this funnel.At our agency, Schermer Kuehl, we organize by a process we've named Streamlined Messaging. By Streamlining, you can organize the first part...
- Discussion threads 2007-04-24
- Hudson's Bay Company Builds B2B E-Commerce Capabilities Through GXS; Canada's Oldest Corporation and Largest Department Store Chooses GXS to Streamline Global Trading Partner Network
- GAITHERSBURG, Md. -- GXS, a leading provider of business-to-business (B2B) e-commerce solutions, today announced that Hudson's Bay Company Hbc, Canada's largest department store retailer and oldest corporation, has chosen GXS to manage and improve the company's B2B supply chain processes. Hbc will leverage GXS electronic data interchange EDI solutions and...
- Research articles 2005-10-19
- Australia's rosy outlook for B2B e-commerce.
- Mar 11, 2002 (ZDNet.com.au ABIX via COMTEX) -- Australia's business-to-business (B2B) electronic commerce will grow fast in the future. Market analysis company IDC says that B2B will grow at a compound annual rate of 70 percent to $A166.25 billion by 2006. B2B transactions reached...
- Research articles 2002-03-12
- Your B2B Customers: A Field Guide
- B2B Customers come in several varieties. Some are decision-makers; others are simply influencers. Even so, if you’re going to make that big B2B sale, you’ll need to get all of them on board with the deal. To help you with this process, here’s a compilation of most common...
- Blog posts 2009-05-12
- Investment firm Veronis Suhler Stevenson has formed a partnership with b2b publishing veteran William Cobert, former CEO of Canon Communications, to acquire trade events, conferences, magazines, b2b e-media businesses and related information properties i
- Investment firm Veronis Suhler Stevenson (VSS; New York) has formed a partnership with b2b publishing veteran William Cobert, former CEO of Canon Communications, to acquire trade events, conferences, magazines, b2b e-media businesses and related information properties in the b2b media sector. Canon was a portfolio company of VSS from 1996...
- Research articles 2007-10-01
- Forbes Features Alibaba.com as Cover Story, "Best of the Web: B2B"
- Business Editors/High Tech Writers HONG KONG--BUSINESS WIRE--JULY 11, 2000 Alibaba.com, business-to-business marketplace for global trade, announced today that US business magazine Forbes has featured the company as its cover story for Forbes Global and selected the company as one of the Forbes.com "Best of the Web: B2B" companies....
- Research articles 2000-07-10
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