The B2B market requires a very different sales and marketing approach than B2C. Yet companies in the B2B space continues to over emphasize certain sales and marketing activities at the expense of others. This paper explores the principal problems with current sales and marketing approach in the B2B space and...
Independent and Hobby Retailers Can Now Carry and Profit with Fathead Products Through NEW B2B Site LIVONIA, Mich. -- Fathead[R], the number one sports and entertainment brand best known for its officially licensed life-size images of pro athletes, heroes, animated characters, team logo and helmet wall graphics, announces...
Recent data security and retention regulatoryrequirements have kept healthcare IT staff busy for the past few years.With Google, Revolution Health, and Microsoft moving to expandhealthcare/medical search facilities, SOA initiatives related toinformation sharing and accessibility are being added to the nevershrinking To-Do list of those same IT departments. The future of...
Centralized and scalable, EnterpriseROITM Sales Tool Platform v4.0 helps B2B and IT vendors prove business value and ROI of their solutions. Programming-free, Web-based sales tools drive sales programs that align with each stage of customer buying process. Leveraging customer-specific benchmarks, company comparisons, benefit assessments, and cost analyses, users can create...
TELECOMWORLDWIRE-4 July 2008-Andrew Yuille appointed managing director by SolcaraC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Solcara, a provider of software for the control, management and searching of digital information and a subsidiary of ArgentVive plc (LondonAIM: ARGV), has announced the appointment of Andrew Yuille as marketing director to the Solcara...
News Facts Peanut Labs today announced the hire of Alison Morgan as their newvice president of technology solutions. Morgan will lead market adoption initiatives for Peanut Labs'OptimusID technology, ensuring it becomes the leading market researchtechnology for monitoring online data quality. Prior to Peanut Labs, Morgan was managing director...
Eloqua Corporation, the leading supplier ofautomated demand generation applications and expertise forbusiness-to-business (B2B) marketers, today announced the call for entriesfor the second annual Markie Awards. The Markies recognize innovative andvisionary marketers in the field of demand generation, as well asground-breaking campaigns and programs for sales and marketingeffectiveness, demand generation, lead...
PALO ALTO, Calif., June 27 /PRNewswire-FirstCall/ -- TIBCO Software Inc. today announced it has been positioned by Gartner, Inc. in the leaders quadrant in the 'Magic Quadrant for B2B Gateway Providers'(1) report. Some of the inclusion criteria for vendors in the Magic Quadrant include substantially supporting...
International business search engineMasterseek are currently engaged in expanding their advertising network forB2B search. In connection with an extensive marketing campaign planned for Europe inthe autumn of 2008 and Asia and the USA towards the end of the year,Masterseek are expanding all their sales activities by opening up forstrategic partnerships...
New Features Driven by Customers' Recognition that Communicating Value Messages Vital to B2B Sales and Marketing Success ORLANDO, Fla., June 26 /PRNewswire/ -- Alinean, Inc., the leading expert on IT Business Value Selling solutions, today announced a significant upgrade to their industry-standard toolset, with the launch of...
Imperial Sugar Recognized for Improving Supply Chain Efficiency Through State-of-the-Art B2B Integration Solution DUBLIN, Ohio -- Sterling Commerce, an AT&T Inc. (NYSE:T) subsidiary, today announced that its customer Imperial Sugar Company, one of the nation's largest processors and marketers of refined sugar, was selected by START-IT magazine as...
REDWOOD CITY, Calif., June 24 /PRNewswire/ -- E2open, Inc., the leading provider of multi-enterprise on-demand solutions for value chain, procurement and B2B integration, today announced that it has been positioned in the "Leaders Quadrant" in Gartner's Magic Quadrant for Integration Service Providers. Gartner, Inc. is a leading worldwide research...
Lead management software provider gains traction internationally, signs new channel partners SAN MATEO, Calif., June 24 /PRNewswire/ -- B2B marketing firm Marketo today announced ten of their newest lead management software customers for the month of May, increasing traction internationally and with new channel partners. ...
MINNEAPOLIS -- SPS Commerce, the leading provider of SaaS B2B integration services, today announced that Archie Black, president and CEO, and Kim Nelson, CFO, at SPS Commerce, will be presenting at the Merrill Lynch Private Company Software Conference on Thursday, June 26, 2008 at Merrill Lynch's Boston, MA office. ...
Kingsbridge Marketing Partners www.kingsbridgelists.com -- a leading 'go-to' company for mailing,telemarketing and email lists in virtually all consumer and b2b categories-- has launched an innovative program for direct marketers designed tomitigate client costs during today's more challenging economy. Entitled the R.O.I. Protection Plan, the unique Kingsbridge programprovides clients with...
BEIJING, June 19 /Xinhua-PRNewswire/ -- On June 18. Tootoo.com, the global leading B2B ( http://www.electronics-in-china.com/ ) search engine, found that 31 million global laptop sales occurred in the first quarter of 2008. This was a drop by 6% over the fourth quarter of 2007 and increased 35% over the same...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b4b2b4/analysis_of_avery) has announced the addition of the "Analysis of Avery Dennison Corporation" company profile to their offering. We present Analysis of Avery Dennison Corporation. A complete and comprehensive analysis of Avery Dennison Corporation, includes an overview of the industry the company operates...
NEW YORK, June 17 /PRNewswire/ -- Didit (http://www.didit.com/), a full-service online advertising and marketing services firm and major player in search engine marketing, today announced that Leading Interactive Reservations, LLC a major provider of B2B and B2C ecommerce solutions for the luxury hospitality sector, has selected Didit to manage...
B2B marketing veteran, formerly of Siebel and Oracle, joins Marketo as strategic advisor SAN MATEO, Calif., June 17 /PRNewswire/ -- Lead management software firm Marketo today announced the addition of marketing and software-as-a-service SaaS veteran Rob Reid to its Board of Advisors. Reid brings to Marketo...
SAN FRANCISCO -- LeadGenesys ( www.LeadGenesys.com ), the innovative provider of marketing automation, systematic demand generation, and rules-based lead nurturing for B2B companies, today announced the release of the LeadGenesys Pipeline Builder to help B2B businesses -- both large and small -- recession proof their marketing. "Not identifying...
Articles 2008-06-17
<< Previous
page 1 of 1
Next >>
Premier Vendor Content
Whitepapers, webcasts & resources from our Power Center Sponsors
