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	<title><![CDATA[b2b market Resources | BNET]]></title>
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		<title><![CDATA[Segmentation in B2B Markets]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61549]]></link>
		<description><![CDATA[Segmentation is the first crucial step in marketing. The fundamentals of marketing are the same fundamentals of segmentation. Know your customers, know how they differ, and have a clear proposition that lights their fire. The grouping together of customers with common needs now makes it possible to set marketing objectives...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Market Segmentation in B2B Markets]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242058]]></link>
		<description><![CDATA[Business-to-business markets are characterised in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to number in the hundreds or small number of thousands in contrast to consumer companies that ultimately address markets of many...]]></description>
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		<category domain="http://resources.bnet.com/topic/business-to-business+market.html"><![CDATA[Business-to-business Market]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
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		<title><![CDATA[It's a Fact: Strong Brands Drive B2B Markets]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=259419]]></link>
		<description><![CDATA[To stay alive and flourish in highly competitive environments, Business-to-Business (B2B) companies spend more time and money on R&D. Suppliers focus on making their products smarter, faster, and smaller, and more cost-effective and reliable, than the competition. They also find ways to improve and add services so that they provide...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
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