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- B2B Marketing
- the planning, promotion, and distribution of goods or services for use by businesses rather than individual consumers
- B2B Marketing definition on BNET »
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- Whiteboard Video: The B2B Marketing Challenge
- Whiteboard Video: The B2B Marketing ChallengeBasic, but the start of good strategyOne thing to add to this is the addition of the audience framework for communicating within this funnel.At our agency, Schermer Kuehl, we organize by a process we've named Streamlined Messaging. By Streamlining, you can organize the first part...
- Discussion threads 2007-04-24
- B2B Marketing Essentials
- B2B marketing is a different breed altogether from traditional marketing. The target is an intelligent customer who is sophisticated and who doesn't do impulse purchase. The best promotion that works well in a B2B scenario is either referral selling or reference accounts. In fact, a web link to a case...
- White papers 2009-03-06
Additional Resources
- Why Your B2B Marketing is So Lousy
- Ever wonder why most B2B marketing is so gawd-awful? The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century. Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...
- Blog posts 2009-06-25
- The Seven Myths of B2B Marketing
- One more post on this subject and then I'm moving on to more practical topics. I've gotten a lot of comments from my so-called "bashing" of Marketing, so rather than answering them individually, here is a list of the seven most common misconceptions about B2B Marketing: ...
- Blog posts 2008-01-04
- The Seven Myths of B2B Marketing
- The Seven Myths of B2B MarketingWhy Bash?Simple. Because unless somebody points out that most Marketing is the proverbial naked emperor, bad Marketing practices will continue forever. That's the problem with having a corporate function that congenitally avoids quantitative measurement that's tied to their own activities. The...
- Discussion threads 2008-01-04
- Making B2B Marketing Work
- Interviews with business-to-business (B2B) marketing executives reveal that the marketing organization is ineffective when it is siloed, tactical, and not accountable for results that tie to meaningful metrics. As one marketer said, "Marketing has a credibility problem. . . Marketers like to spend a lot of money, and they don't...
- Research reports 2005-04-13
- NEDMA to Host B2B Marketing Workshop for Email, Print, and Web
- Marketers Encouraged to Attend This Half-Day Seminar to Be Held at Microsoft Seminar Facility in Waltham WELLESLEY HILLS, Mass. -- The New England Direct Marketing Association NEDMA is presenting the "B2B Marketing Workshop: How to Get More Leads Through Print, Email, and the Web," Monday, February 26, 2007. ...
- Research articles 2007-02-19
- The B2B Marketing Challenge
- The B2B Marketing ChallengeWhy ?These videos are missing the mark, in my opinion. The concept is outstanding. So just what is my problem with them? 1) WaY tOO MAny FoCUs ShifTS aT A TIme! I understand the technique is to make it more "active" and "MTV-ish" but the reality is,...
- Discussion threads 2007-10-29
- StockGuru Price and Volume Alerts for Monday July 31, 2006 - One Company Announces New B2B Marketing Program While Another Releases 1st Quarter Preliminary Financials.
- M2 PRESSWIRE-31 July 2006-Stockguru.com: StockGuru Price and Volume Alerts for Monday July 31, 2006 - One Company Announces New B2B Marketing Program While Another Releases 1st Quarter Preliminary FinancialsC1994-2006 M2 COMMUNICATIONS LTD RDATE:31072006 Dallas, Texas - StockGuru Price and Volume Alerts...
- Research articles 2006-07-31
- Jaz'd! Markets , a firm that offers b2b marketing service through online industry directories, has formed a partnership with Reed Business Information's "Purchasing" magazine to begin the online publication of the Chemical Yellow Pages
- Jaz'd! Markets (Andover, MA), a firm that offers b2b marketing service through online industry directories, has formed a partnership with Reed Business Information's "Purchasing" (Waltham, MA) magazine to begin the online publication of the Chemical Yellow Pages (jazdchemicals.com). The new directory lists over 7,500 chemical industry companies. "Purchasing" is a...
- Research articles 2009-01-17
- The Future of B2B: Like It or Not
- Ten years ago, I made five predictions about the future of B2B selling, all of which have come true. (See "Next Tuesday I Will Reveal the Future".) Today's post provides ten new predictions about how B2B selling will change by the year 2020. I hope you'll find...
- Blog posts 2009-07-28
- Why Marketing Won't Listen
- Travis Van's "Catching Flack" blog post Bad Marketing Follows Bad Sales blames Sales for not doing a good enough job communicating with Marketing about the nature of the customer base and the characteristics of a qualified lead. While I understand his point, with all due respect, the problem isn't...
- Blog posts 2007-07-18
- B2B brand management: Brian Sweeney reveals some exclusive research from the Chartered Institute of Marketing's Canon of Knowledge team which suggests B2B brands should deliver a clearer brand message. (Brand Papers)
- Branding is so well established in consumer marketing that we know instinctively what a consumer brand is and does. In B2B marketing the importance of branding is much less obvious. The CIM `Marketing to Business' team carried out both desk research and a Branding is...
- Research articles 2002-09-01
- Extraprise and Alterian Present Webinar to Address B2B Marketing Challenges
- August 30th Webinar Provides Industry Case Studies Illustrating How Database Marketing Can Help Companies Overcome Biggest Hurdles BOSTON -- Extraprise[R], the B2B database marketing services and CRM systems integration provider, and Alterian, the leading global enterprise marketing platform provider, today announced that they will host a joint webinar entitled...
- Research articles 2007-08-21
- Alterian "Think Tank" Survey Finds 88% of Marketing Service Providers Support B2B Customers
- Despite growing focus, B2B technology and services remain under-developed Marketers also struggle to link email addresses with consumer identities, customer database CHICAGO -- A recent survey of Marketing Services Providers MSPs attending the Alterian Annual Think Tank Summit in Chicago revealed several of their key business achievements and...
- Research articles 2006-09-25
- Business Marketing 'Straight Up'
- Probably the most visible recent statistics proving a point that's perhaps a surprise to many, B2B and business-to-consumer (B2C) domestic shipments in 2003 each totaled about $8.3 trillion, according to government data. More significant than its relative size, however, B2B marketing is a uniquely complex discipline of activities at the...
- White papers 2005-09-09
- After September 11, Business-To-Business Marketing Will Never Be The Same Either
- Business-to-business (B2B) marketing is just one of the many sectors of the economy that are being impacted by the attack on America. The potential impact can't yet be determined with any degree of precision. Employees, often influenced by concerned family members, are resisting air travel in many cases. Although, direct...
- White papers 2003-01-01
- B2BWorks Appoints Director of Relationship Marketing Solutions; Former US Interactive and Poppe Tyson Vice President to Strengthen Marketer Relationships
- Business Editors CHICAGO--BUSINESS WIRE--March 28, 2001 Craig T. Marr, 44, has been appointed director, relationship marketing solutions of B2BWorks, the leading provider of online B2B marketing and media services, the company announced today. Marr joins B2BWorks with 20 years of experience in sales, direct marketing, online services and...
- Research articles 2001-03-28
- A Chief Marketing Officer Who "Gets It"
- Here's what I like about her approach. She's entirely tactical, right down to the basics of motivational psychology. She's not blathering the typical biz blab about about strategy and brand. She focuses on what's useful: generating leads and measuring what works. This...
- Blog posts 2008-10-09
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
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