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		<title><![CDATA[B2B Marketing Essentials]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969931]]></link>
		<description><![CDATA[B2B marketing is a different breed altogether from traditional marketing. The target is an intelligent customer who is sophisticated and who doesn't do impulse purchase. The best promotion that works well in a B2B scenario is either referral selling or reference accounts. In fact, a web link to a case...]]></description>
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		<pubDate>Fri, 06 Mar 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Whiteboard Video: The B2B Marketing Challenge]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13112-0.html?forumID=1&threadID=324&messageID=1119&start=0]]></link>
		<description><![CDATA[Whiteboard Video: The B2B Marketing ChallengeBasic, but the start of good strategyOne thing to add to this is the addition of the audience framework for communicating within this funnel.At our agency, Schermer Kuehl, we organize by a process we've named Streamlined Messaging. By Streamlining, you can organize the first part...]]></description>
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		<pubDate>Tue, 24 Apr 2007 02:01:00 -0700</pubDate>
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