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		<title><![CDATA[Why Your B2B Marketing is So Lousy]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=3720]]></link>
		<description><![CDATA[Ever wonder why most B2B marketing is so gawd-awful?Â  The reason: most B2B marketeers wrongly believe that B2B products in the 21st century should be marketed the way that consumer products were marketed in the 20th century.Â  Unfortunately, what made Coke and Nike successful doesn't work today, especially not with...]]></description>
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		<pubDate>Thu, 25 Jun 2009 06:30:36 -0700</pubDate>
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