business-to-consumer: relating to an advertising or marketing program aimed at businesses doing business directly with consumers as opposed to other businesses. The term is most...
yes.com.hk, a spin-off company of the publisher of the teen magazine "YES!", started its operation in mid 1996 as a vertical portal for teenagers in Hong Kong. The company has gone through several different business models from subscription-based to B2C and has decided to stay with the pure advertising-based model...
E-commerc approach can help you build a successful, profitable online Business to Consumer and Business to Business sales channels which includes upfront analysis to determine the best strategy for you, online marketing to drive traffic to your site, online customer service and feedback tools to help you keep the customers...
Peugeot is one of the world's leading car manufacturers. To continue to grow, the company realized the importance of gaining uCommerce capabilities through the establishment of a customer-focused website. Peugeot tapped Accenture to help it design, develop and deploy in multiple countries Peugeot.pays - a B2C site that offers a...
The Research in Motion vs. Apple smartphone face-off makes for a good story, but the companies present an interesting business strategy question: Is it better to start in the enterprise and then go consumer or vice versa? In an interview with me at SAP Sapphire all resources...
It’s a truism that people prefer to buy from people they like. That’s why sales pros who are good rapport builders tend outsell those who are more reserved. In Business-to-Business (B2B) sales, you generally have at least the entire sales call and maybe multiple calls...
Internet auctions have seen a widespread adoption in business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-business (B2B) environments (Bapna, Goes and Gupta 2000; Beam and Segev 1998; Bichler et al. 2002; Elmaghraby 2004; Van Heck and Vervest 1998). Researchers have studied B2C and C2C auctions and generated new insights that cast doubt...
Revenue management and electronic distribution-systems have emerged as powerful decision and information technologies to support the management of demand for a company's products. Important applications include the management of commercial reservation processes in the airline, travel, and hospitality industries, and dynamic pricing of inventory in retail chains. Consequently, revenue management...
The dynamic and often challenging automotive environment is characterized by sophisticated consumers, an abundance of information, and significant demographic and market differences. Future success in this marketplace will require that vehicle manufacturers and dealers have better consumer knowledge, integrated end-to-end lead management programs, stronger B2C web strategies and a tighter...
The new economy, characterized by the increase and spread of new information and communication technologies in organizations, has changed the economic precepts established in the physical markets. Electronic commerce business to customer (B2C), which represents the company-customer electronic commerce mode, has contributed significantly to this fact. The fundamental proposal of...
Probably the most visible recent statistics proving a point that's perhaps a surprise to many, B2B and business-to-consumer (B2C) domestic shipments in 2003 each totaled about $8.3 trillion, according to government data. More significant than its relative size, however, B2B marketing is a uniquely complex discipline of activities at the...
The paper aims to provide an independent perspective of the electronic fixed-income market from the viewpoint of all participants (more than 30 members of the European fixed-income community, state treasuries, and clearing and settlement institutions.) It concentrates to a great extent on competitive forces and market structure but also tries...
Can B2B brands be extended into the consumer market? This paper, in detail, takes a comprehensive look at brand extensions in the business-to-business sector and their ability to move into B2C business to consumer. It includes everything from what is a brand extension to determining a conceptual framework to manage...
Use the information that gathers in Target Audience Profiles TAPs of the current or prospective customers to develop the marketing strategy. The data can be used to collect to guide your decisions about branding, creating messages, and planning tactical communications. This template can be printed to distribute to the sales...
Internet technology can alter business models within organizations. Nowhere is this more evident than in online auctions. Participation in business-to-consumer (B2C) auctions has vastly increased over the last several years, and the number of companies participating in business-to-business (B2B) "reverse auctions" is also up significantly each year for the last...
This article discusses how one can synchronize up his website with the audience. When it comes to website look, feel, and functionality, many companies have let technology, development tools and hunches do the driving rather than data about customers' needs. However, with e-commerce maturing, some B2C (and B2B) sites have...
This paper categorizes the commodity market as commodities consumed at industrial level (B2B) and commodities consumed at retail level (B2C). Branding in the context of industrial buying has been determined on the basis of research which states that consumer’s concerns for on-time delivery, consistency of product performance, level of technical...
Today's typical sales organizations operate in a much different world than they did only a few years ago. In a battered economy, many have been hobbled by staff reductions and cutbacks in marketing budgets. Their customers are trying to save money by hunting for bargains or deferring purchases altogether. This...
Niche marketing, or market segmentation, is a technique often recommended by marketing practitioners as a method for success. Find an under-served niche and fill it. Find a segment that no one else serves and you can achieve success. This paper explains what exactly is a niche or segment and how...
Firms in each of, business-to-consumer and business-to-business selling situations need to be aware that without a constancy in the ways customers learn of them customers will get a murky view of who is doing the offering and the products and services they offer. Article suggests that consistency or the lack...
Electronic commerce (e-commerce) involves making business transactions through telecommunication networks including the Internet. In today’s technology dominated business environment, e-commerce is seen as a potent tool to streamline business processes and reduce operating costs. B2C commerce relates to interaction between business and consumers for selling goods. B2B commerce relates to...
