Greatreporter.com has a lengthy piece on sleeping at the office, which is now an accepted practice at a few big U.S. companies, and even has a couple of entrepreneurs pushing nap spas and sleep pods. The ostensible reason for this story is that last Monday was National...
Visit the Harley-Davidson Museum. Located on 20 acres in Milwaukee, the newly opened facility celebrates the cultural icon of the H-D motorcycle through exhibits, displays of vintage bikes and a life-size still-action re-creation of a 1920s board track (h-dmuseum.com). Rent “Mon Oncle Antoine.” Often cited as the greatest...
Quantcast ( www.quantcast.com ), thepioneering provider of the world's only open direct-measurement audienceservice, today announced it has committed to and initiated the Media RatingCouncil MRC accreditation process. "As the digital media landscape continues to grow and change, thetransparency and accountability of audience measurement has never been moreimportant," said...
Quantcast ( www.quantcast.com ), thepioneering provider of the world's only open direct-measurement audienceservice, today launched Quantcast Media Planner, a first-of-its-kindservice enabling agencies and marketers to find audiences that match theirdefined campaign targets. The service allows Quantcast's rapidly growingbase of Quantified Publishers to surface their audiences' unique attributesto...
I have one older brother, and when I was growing up our family was considered tiny. Only-kids were freaks. I’m afraid there’s a puppy in my future. It’s not because one of my daughter’s first complete sentences was “I want a puppy.” Or because my...
BabyCenter([R] )/ Coldwell Banker([R]) "Mom's Today" Survey Concludes That Modern Mom's Value Their Children's Education and Lifestyle When Considering a Move; Best Thing About Being a Mom Today is Men Are Expected to Share Responsibilities PARSIPPANY, N.J. -- Coldwell Banker Real Estate LLC and BabyCenter LLC, the leading...
CafeMom.com Closes $12 Million in Financing to Accelerate Its Growth and Solidify its Position as the Premier Online Destination for Moms NEW YORK -- CafeMom.com, the largest and fastest growing social networking site for moms, has secured $12 million in funding in a round led by the company's...
Some Parents Fear 'Baby Name Remorse' Nearly 10 Percent Would Hire a Naming Consultant SAN FRANCISCO, March 5 /PRNewswire/ -- BabyCenter, LLC, the leading online resource for expectant and new moms, today released the results of a survey that sheds light on how parents choose...
Byline: ABBEY KLAASSEN ***** Correction: RE: "Why You Should Be in the Media-Agency Business'' (AA, March 3). The story misstated the survey as saying media agencies are benefiting from a closer relationship with marketers. In actuality,...
Byline: ABBEY KLAASSEN Media agencies: They're the new creatives, campaign developers, insights engines, production shops and ROI trackers. And they're enjoying an increasingly close and valued partnership with marketers. When Booz Allen Hamilton asked marketers which...
SKILLMAN, NJ. -- In an effort to appeal to today's modern mothers, Johnson & Johnson is launching a comprehensive marketing campaign focused around the power of a mother's touch that will engage consumers in multiple ways, including online, television and print. As a key element of this effort,...
SAN FRANCISCO -- The long-held axiom "timing is everything" has profound meaning for Wayne Gattinella. The WebMD CEO says it is as good a reason as any to explain his company's long-term survival in the ever-shifting dot-com market. "There has always been interest in health topics,...
Byline: BETH SNYDER BULIK bbulik@adage.com Type in "What do women want?'' on Google's search page, and you'll get 160,000 hits. Try "What do men want?'' and you'll get just 27,000 articles. Narrow it...
IAB Also Names Executives from AT&T and BabyCenter to Board of Directors NEW YORK -- The Interactive Advertising Bureau IAB announced today that its Board of Directors has elected Wenda Harris Millard as Chairman. Millard has served as Vice Chair of the IAB Board of Directors since September...
After three years of Emma, it's Sophia's turn at the top of the class roster, joining Aiden for his third stint. A growing Hispanic population might be credited for some name climbers on BabyCenter.com's list of most popular baby names for 2007, released Thursday. Sophia has more...
Leader in Search Engine Marketing Continues to Add Leading Advertisers to Its Client List and Doubles Spend under Management in One Year MOUNTAIN VIEW, Calif. -- Efficient Frontier, the market and technology leader in providing search marketing solutions, today announced that leading advertisers continue to...
Every year in Wilmington, North Carolina, pro-life activists stage a silent protest. For a single day they stand on either side of Oleander, one of the city's main thoroughfares, holding up neatly lettered placards. It's a harbinger of autumn, and I know that the long, southern months...
Parenting Sites SavvySource, Mommy Track'd to Join Federation SAN FRANCISCO & SAUSALITO, Calif. -- BabyCenter, LLC[R] and Federated Media Publishing, Inc.FM, today announced that they will jointly build, market and distribute a federation of the Web's best blogs for current and expectant parents. The "Baby Center...
Byline: ABBEY KLAASSEN Call it babycenter.com for old-timers. Instead of targeting new parents, Caring.com targets adults taking care of their elderly parents. While it sounds like one of the odder website launches in recent years, to hear...
Byline: EMMA HALL [london] Mothers have to be one of the biggest and most instinctive communities on earth, and whether moms do their bonding at the school gates or in cyberspace, swapping advice and experiences comes naturally to them. ...
Articles 2007-11-12
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