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- Backchannelmedia's DRTV snapshots.(Research)(Access TV Inc.)(Consumer News and Business Channel Partnership)(Guthy-Renker Corp.)(direct response television marketing)(Statistical table)(Company rankings)
- Copyright 2006. All rights reserved. Backchannelmedia Inc., 107 South Street, Boston, MA 02111. Phone: (617) 728-3626; Fax: (617) 517-7777. E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, Federal Communications Commission FCC and Acxiom. Research time period: September 2006. Backchannelmedia Inc. is a strategic television media...
- Research articles 2006-11-01
Additional Resources
- Backchannelmedia, Inc. Names 3Points CEO and Former Co-Founder/CEO of Ariba, Keith Krach, to Its Board of Advisors
- Backchannelmedia, Inc., a provider of direct response TV DRTV and television advertising services, announced that Keith Krach, co-founder and former CEO of Ariba, has joined the company's board of advisors. Known for both his entrepreneurship and ability to grow emerging technology companies, Krach provides Backchannelmedia with over 30 years of...
- Research articles 2007-01-10
- WJAR-TV NBC Channel 10 Announces Participation in Backchannelmedia's TV-to-Internet Click Through Market Trial
- Providence, Rhode Island NBC affiliate becomes the third US broadcaster to test Backchannelmedia's interactive TV technology BOSTON -- Backchannelmedia, Inc. and WJAR-TV NBC Channel 10, Rhode Island's first TV station, today announced that the station will begin testing Backchannelmedia's TV-to-Internet click through technology. The market trial, set to begin...
- Research articles 2008-06-16
- Harvey Koeppel, Former Citigroup CIO, Joins Backchannelmedia as Chief Operating Officer
- Backchannelmedia Inc., a provider of direct response TV DRTV and television advertising services, announced today that Harvey Koeppel has joined the company as COO. Koeppel, the former CIO and Senior Vice President of Citigroup's Global Consumer Group GCG and one of the industry's most respected technologists, will assume responsibility for...
- Research articles 2007-02-05
- WMUR-TV ABC 9 to Become Second Hearst-Argyle Station to Test Backchannelmedia's TV Click Through to Internet Advertising Platform
- Backchannelmedia's market trial in New Hampshire marks second TV station to test new interactive technology BOSTON -- Backchannelmedia Inc. continues to build deployment momentum for its TV to Internet Click Through technology by adding WMUR-TV ABC Channel 9 in Manchester, NH as the second Hearst-Argyle participating station. This marks...
- Research articles 2008-06-16
- Shane O'Donoghue, Former CBS Vice President, Joins Backchannelmedia as Senior Vice President, Engineering
- Backchannelmedia Inc., an advanced technology solution provider for ad response tracking, announced today that Shane O'Donoghue, former vice president of technical services and quality assurance for the CBS Television Network and current president of ODA Consulting, has joined the company as senior vice president, engineering. With more than 15 years...
- Research articles 2007-02-27
- Meet our advertisers.(Directory)
- Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 42 Backchannelmedia Inc. CONTACT: Michael Kokernak...
- Research articles 2006-11-01
- Meet our advertisers.
- Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com See our ad on page 30 Backchannelmedia Inc. CONTACT: Michael Kokernak PHONE: 617-728-3626...
- Research articles 2007-01-01
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