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In Levi's Review, Client Is Easily Distracted and Price-Sensitive
Good luck to the six shops who've reached the final of the Levi Strauss & Co. review. You'll need it -- because Levi's is a company that has a track record of not knowing what it wants, trying a mish-mash of unrelated strategies, and then switching horses midstream. ...
Tags: Levi Strauss & Co., Background Theme, Marketing Research, Gender And Diversity, Marketing, Human Resources, Jim Edwards
Blog posts 2008-11-18

Additional Resources

Credit Memo (Blue Background Theme)
This template is for credit memo with blue background theme.
Tags: Memo
Tools & templates
HOW TO: Create a Mac Theme for Windows 7
Yesterday, Microsoft released Windows 7 to crowds of adoring fans . Although similar to Vista, Windows 7 has a look and feel all its own, and Microsoft has set up a new Windows 7 Personalization Gallery , featuring themes, backgrounds and desktop gadgets you can add to...
Tags: Microsoft Windows, Microsoft Windows 7, Apple Macintosh, Icon, Apple Mac OS, Theme
News items 2009-10-23
State variations on the Daubert theme: California
I CALIFORNIA'S BACKGROUND ON ADMISSIBILITY OF EXPERT TESTIMONY The California Supreme Court's unanimous 1976 decision in People v. Kelly1 examined the admissibility of expert testimony when such testimony is based upon new scientific techniques. The Kelly opinion set forth various general principles of admissibility and outlined the traditional process for...
Tags: Biotechnology, California, California Supreme Court, DNA, Kelly, PRODUCTIVITY, technique
Research articles 2000-10-01
Listener misses his big break
BBC Scotland radio jock Tom Morton was conducting his eccentric furry-animal quiz last Thursday afternoon with his usual off-beat aplomb. Don't know how he is allowed to abuse Springsteen's Born to Run as a background theme though! Anyway, one of his contestants, a Mr Mason from Rosyth, came on the...
Tags: British Broadcasting Corp., MARKETING, Tom
Research articles 2002-12-01
SKorean cosmetics maker scraps Nazi-theme advert after row
SEOUL AFP — A South Korean cosmetics maker said Wednesday it has scrapped a Nazi-themed TV advertisement, after a pilot version was leaked on the Internet and sparked international protests. Coreana amended the pilot version before it was broadcast, removing a reference to Hitler. But a modified version...
Tags: advertisement, Agence France-Presse, cosmetics, East, protest, Seoul
Research articles 2008-04-16
Scenes from a marriage: MTV weds reality to drama, and the union pays off.
With tween queen Hilary Duff crooning the theme song in the background, sweeping shots of California's crystal-blue waters cut to sun-drenched, bikini-clad babes and boy toys. The imagery is so perfect, it's hard to believe it's real. But, like, it With tween queen Hilary...
Tags: MTV
Research articles 2004-11-08
The sound of music.(NBC uses familiar music as Olympic backdrop)(Brief Article)
If background music during two NBC Olympics segments last Wednesday night sounded familiar, that's because it was the theme music from Home Box Office's From the Earth to the Moon miniseries of last year. The music first popped up behind NBC's prof If background...
Tags: NBC Universal Inc., music
Research articles 2000-09-25
Big changes in the cast at Disney
Fortune -- If you work at Walt Disney, you are not just an employee, you are a "castmember"-- and Thursday, the company boldly swapped the roles of two of its most senior executives. Jay Rasulo, who has run Disney's (DIS, Fortune 500) vast theme-park business for seven years, will become...
Tags: Disney Corp.
News items 2009-11-13
Making Something From Nothing
I spent some time yesterday at Musee De l'Orangerie with two of my teenage kids. Its an art museum in the Tuleries housing the art collection of Walter and Guillaume and Monet's famous Waterlilies paintings. That's a Modigliani painting of Paul Guillame from the l'Orangerie collection on the right. As...
News items 2009-08-07
Congrats To 2008 Crunchies Winners!
From TechCrunch: The second annual Crunchies are over, and 900 people are across the street at the after-party toasting the winners. For those of you who didn't attend or see it live on Ustream, the nominees, winners and runners up for each category are below. We'll have follow up coverage...
News items 2009-08-07
Philips' Ambient Experience relaxes heart patients
A "patient" choosing the Australia theme, one of 10 currently available in the Ambient Experience suite of the National Heart Centre Singapore's cardiac catheterization laboratory.(Credit: Philips)Cardiac patients undergoing procedures at the National Heart Centre Singapore NHCS starting Thursday may find themselves either immersed in a Disney World setting or the...
Tags: Patient, Philips Electronics N.V.
News items 2009-11-19
Writing Good Reports
Writing good business reports doesn't come easily to everyone. Many people consider the task boring and difficult. Inexperienced writers often feel they have to produce great tomes that include everything they know, resulting in long documents that are a nightmare both to write and read. Writing reports can be a...
Tags: writing, reports, business skills
Articles 2007-03-27
Why Employers Get Sued By Their Former Employees
An employee who is surprised by his termination is more likely to sue than the employee who saw it coming. This disconnect is due to a fundamental breakdown in communication between employer and employee. This article discusses four critical areas where employers can improve their communication skills and it offers...
Tags: Hiring, Employer, D.Ancona & Pflaum, Recruitment & Selection, Human Resources, Workforce Management
White papers 2003-01-01
Expanding Overseas: The Best Mid-Size Markets
Relatively stable and foreigner-friendly, these growing mid-size markets offer expansion opportunities in regions less vulnerable to the current global economic slowdown. .expansionPic { width:324px; float:right; margin:0px 0 10px 10px; padding:5px 5px 0; background:#edece7; border:1px solid #d4d4d4; } * html .expansionPic { display:inline; margin-top:20px;} .expansionPic p...
Tags: United Arab Emirates, BNET Feature, Software, Enterprise Software, Vertical Industries, Financial Planning, Finance, Free Trade, Taxes, Government, Tax Rate, Singapore, Latin America, Business, Chile, Dubai, Gross Domestic Product, U.S., GDP, Banking, Internet, Jennifer Alsever, International, Business Expansion, Financial Services
Articles 2008-04-21
Pfizer Courting More Controversy with Viagra 'Advergaming'
First it was a pill. Then it was a cultural phenomenon. Now Viagra is a video game. Pfizer is currently advertising its blockbuster erectile dysfunction drug with an online game called "Viva Cruiser." In doing so, the company seems to be courting controversy -- as it has done in the...
Tags: Advertisement, Pfizer Inc., Viagra, Games, Federal Government, Personal Technology, Government, Jim Edwards
Blog posts 2008-09-03
The Revenue Model: Why Baseball Is Booming
Baseball has found increasingly inventive ways to ramp up revenue — from actually reducing the number of seats in stadiums to selling streaming video of baseball games online — hitting record highs for five consecutive years. ...
Tags: Revenue, Team, MLB, Advertisement, Baseball, Ballpark, Stadium, Foreground, MLBAM, Team Management, Management, David Jacobson, Major League Baseball, Stadiums, Retail, Broadcast, BNET Feature, Business Model
Articles 2008-07-11
DC Brands to Whom it May Concern: Give Away Custom Harley-Davidson Motorcycle at Sturgis 2008
DC Brands International (PINKSHEETS: DCBI) has announced plans to give away a brand new Harley-Davidson motorcycle at next year's Sturgis Motorcycle Rally. Recently unveiled at the shareholder meeting in Las Vegas, the Dyna Street Bob motorcycle is fully customized with a Dickens Cider theme and features the Dickens Cider girl...
Tags: Harley-Davidson Inc., motorcycle
Research articles 2007-08-10
The Coming Storm
As hundreds of advertisers streamed into ABC's season preview last week, the background music included the theme from "Goldfinger." The promised lineup included new series from "Seinfeld's" Jason Alexander and producer Steven Bochco. But in fact, the classic 1964 James Bond movie may end up being about the best thing...
Tags: ABC Inc., movie, network, TVs
Research articles 2001-04-02
Fall BHCA meeting presents leadership, sales culture messages
Don Klassen, a Plainview, Minn., native who now gives advice to some of the country's most powerful chief executive officers, inspired and informed bankers at the 35th semi-annual seminar of the Bank Holding Company Association. About 250 bankers attended the twoday meeting conducted at the Minneapolis Marriott Southwest Oct. 7-8....
Tags: bank, banker, Federal Reserve Board, leadership, SALES, Y2K
Research articles 1998-10-24
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