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Claritas is in the Business Services Industry
Latest News and Analysis
Claritas Market Audit Data Shows Bank Loyalty on the Wane
A new analysis of data from the Claritas Market Audit® shows that bank loyalty is apparently on the wane as the total number of households with no primary banking relationship jumped from 7.6 percent in 2005 to 10.6 percent as of Q3, 2006, with younger adult consumers leading the way....
Federal Home Loan Bank of Atlanta: PRIZM Targets Market Potential for Community Banks
The Federal Home Loan Bank of Atlanta FHLB collaborates with community-based banks, thrifts, credit unions, and insurance companies. Because of their small size, these institutions have few resources for in-depth market analysis. To address the unique needs and potential of their local markets, Adele McMurry, senior product specialist of Federal...
Rurban Financial: Customer Profiling Earns New Deposits and Customer Goodwill
Rurban Financial Corporation is a network of community banks. The lead community bank in the corporation, State Bank and Trust Company, wanted to increase new money invested in Certificates of Deposit CDs but faced stiff competition to achieving this goal. Other banks in the region matched any CD rates offered...
Sovereign Bank: Target Marketing Used for Successful Cross-Sell Campaign
Sovereign Bank, a commercial banking franchise in the Mid-Atlantic and New England, wanted to target the new product's customers with a cross-sell campaign - specifically those customers with a high propensity for variable-rate money market products. Sovereign used several Claritas products to develop its cross-sell strategy. The bank used Claritas'...
Mellon Bank: Targeting the Wealth Market With PSYCLE
Mellon Bank, with more than 460 branches in the mid-Atlantic region, spends a substantial portion of its marketing budget on direct mail promotions. The bank wanted to make its direct mail more efficient and cost-effective. Direct mail promotions were resulting in low response rates, and the bank was never quite...
Additional Resources
BioSolar Garners National Media Attention After Unveiling Details Behind Its Breakthrough BioBacksheet™ Solar Module Component
Hailed by Media as "Durable, Less Expensive and More Sustainable" Than Petroleum-Based Counterparts SANTA CLARITA, Calif. -- BioSolar, Inc. (OTCBB:BSRC) has been featured in several high-profile media reports following its recent announcement that materials derived from cotton and castor beans compose the company's proprietary BioBacksheet[TM], a protective covering,...
IPC The Hospitalist Company, Inc. Expands Board of Directors
NORTH HOLLYWOOD, Calif., Aug. 15 /PRNewswire-FirstCall/ -- IPC The Hospitalist Company, Inc. , a leading national hospitalist physician group practice, today announced the election of Francesco Federico, M.D. and Patrick G. Hays to its Board of Directors. Dr. Federico has served as President, CEO and Director of...
Tamara Gurney, President and Chief Executive Officer of Mission Valley Bank Welcomes Two New Officers to the Bank's Growing Valencia Location
SUN VALLEY, Calif., Aug. 15 /PRNewswire/ -- Willie Pleitez joined the bank as Vice President and Manager of the Valencia Office. With more than 20 years of commercial banking experience in the San Fernando and Santa Clarita Valleys, Mr. Pleitez possesses a strong understanding of the local area...
BioSolar to Unveil Details of Company's Breakthrough BioBacksheet™ Solar Technology at North America's Most Prestigious Optics and Photonics Conference
Dr. Stan Levy, the Company's CTO, to Speak at SPIE, the Largest Optical Science and Technology Meeting in North America in San Diego on Tuesday, August 12 SANTA CLARITA & SAN DIEGO, Calif. -- BioSolar, Inc. (OTCBB:BSRC), developer of a breakthrough technology to produce bio-based materials from renewable...
Explorer Expands Florida Auto Coverage Options as It Launches New Brand
SANTA CLARITA, Calif., Aug. 1 /PRNewswire/ -- Explorer Insurance Company, the auto insurance carrier and member company of ICW Group, announced today a new brand platform based on the value of partnership with independent insurance agents. As part of its brand rollout, Explorer has significantly increased its range...
Latin Business Association Sol Awards 2008 Honor Bestowed on Power Media Group
LBA of Greater Los Angeles, with 30 years of presenting awards to individuals, business owners, and organizations, has announced Power Media Group Inc. is the winner of the 2008 Sol Award SANTA CLARITA, Calif., July 29 /PRNewswire/ -- At the Biltmore Hotel in Los Angeles, Calif., Power...
Industries Honored for Being "Good Corporate Citizens"
Certificates of Recognition were sent to 459companies by the Sanitation Districts of Los Angeles County for being "goodcorporate citizens" for the year 2007. These companies were consistent intheir compliance with all their industrial wastewater dischargerequirements in 2007. They met their limits for wastewater discharge, theywere free...
Telesis Community Credit Union Launches 10% APY Certificate
High-Rate "Hang Ten" Certificate Available With Checking and Direct Deposit CHATSWORTH, Calif. -- Telesis Community Credit Union has introduced its new "Hang Ten" certificate, paying an extraordinary 10% Annual Percentage Yield for a 5-month term. The certificate is available for new and existing members who...
Noble Investment Group Acquires the Hyatt Regency Valencia and Santa Clarita Conference Center in Los Angeles County
Acquisition Marks Noble's Twelfth Value-Add Investment in Current Private Equity Fund ATLANTA, July 8 /PRNewswire/ -- Privately held Noble Investment Group ("Noble"), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the...
Vantage Oncology Announces Major National Expansion
National Developer and Operator of Radiation Oncology Centers Acquires Seven Centers, Opens Three New Centers and Secures Credit Facility of $100 Million MANHATTAN BEACH, Calif. -- Vantage Oncology, Inc. ("Vantage"), a national developer and operator of radiation oncology centers of excellence, announced today that it...
Record-High Petroleum Prices a Boon to BioSolar
Company's Cost-Saving Bio-Based Materials for Photovoltaic Solar Modules Poised to Decrease Industry's Oil Dependence SANTA CLARITA, Calif. -- BioSolar, Inc. (OTCBB:BSRC) reports that surging oil prices have resulted in unprecedented price hikes in photovoltaic solar module manufacturing, creating substantial growth opportunities for BioSolar. The company's...
Find the facts, love the myths
True Tales of the Wild West By Clive Sinclair PICADOR Pounds 9.99 (402pp) Pounds 8.99 (free p&p) from 0870 079 8897 Thirty years of my working life were spent as rabbi of a large congregation across the road from Lord's. Unsurprisingly, my chief...
Cycling: Olympic roster
Men Road (5): George Hincapie, Greenville, S.C.; Levi Leipheimer, Santa Rosa, Calif.; Jason McCartney, Coralville, Iowa; Christian Vande Velde, Boulder, Colo.; David Zabriskie, Salt Lake City. Track (6): Michael Blatchford, Cypress, Calif.; Adam Duvendeck, Santa Barbara, Calif.; Michael Friedman,...
Newspaper Target Marketing Coalition (NTMC) Sees Growth During Their Ten Year Anniversary
The Newspaper Target MarketingCoalition NTMC today announced that it was offering Affiliate Memberships to firms that serve the newspaper industry. NTMC is responding toincreased requests for such membership. Membership will include firstpriority in event sponsorship opportunities, greater visibility among NTMCmembers and advertising space...
The developer of the proposed Las Lomas project
The developer of the proposed Las Lomas project on the edge of the Santa Clarita Valley has sued the City of Los Angeles for $100 million because the city stopped processing the development applications. In a suit filed in Los Angeles County Superior Court, developer Dan Palmer argues that the...
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Claritas Company Info
NAICS Code
Marketing Research and Public Opinion Polling: 541910
