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- In the Beginning;When HotWired got red hot, it brought banner ads along for the ride.
- Internet advertising has come a long way since the day HotWired flared to life, Oct. 27, 1994, boasting the Internet's earliest banner ads. Internet advertising has come a long way since the day HotWired flared to life, Oct. 27, 1994, boasting the Internet's earliest...
- Research articles 2000-04-17
- The Internet Analyst News — Online Advertising — More Than Just Banner Ads — Kevin O'Connor, DoubleClick
- Business Editors
- Research articles 2000-01-07
- BlueStreak.com Achieves Rich Media Milestone for Site Acceptance Among Portals; From AltaVista to Yahoo!, Top Internet Networks Now Welcome BlueStreak.com's Rich Media-Enabled Banner Ads
- Business/Technology Editors
- Research articles 2000-05-08
- ONLINE AND IN YOUR FACE.(broadband programs)(Brief Article)
- Broadband ISPs Tap Into Their Own Medium According to legend, when Willie Sutton was asked why he robbed banks, he replied, "Because that's where the money is." Today, crafty high-speed Internet providers are using online marketing Broadband...
- Research articles 2000-07-17
- Banner Advertising as a Customer Retention Tool in Customer-Relationship Management
- One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...
- White papers 2003-01-01
- Widgets, Banner Ads Are Out: E-Commerce, Branded Entertainment Are In
- As start-ups come to grips with the reality that the usual online advertising tools of banner ads and widgets won't keep the lights on even if the economy gets better, a few companies are significantly altering their business models. The WSJ profiles a few, like Slide, RockYou and Meez,...
- External links 2009-08-04
- A Framework For Targeting Banner Advertising On The Internet
- Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users....
- White papers 2003-07-18
- The Effect of Banner Advertising on Internet Purchasing
- The electronic business environment has given rise to new forms of advertising instruments such as banner advertising, pop-ups and search-based links. However, little research exists on the relationship between advertising exposure and actual purchasing on the Internet. In this research, one focuses on a hitherto unexplored question ' does banner...
- White papers 2004-08-01
Additional Resources
- Ford Recall Banner Races to Number One On the Net, Reports AdRelevance Unit of Jupiter Media Metrix
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 16, 2000 Ford ad recorded over 50 million impressions in just seven days and appeared on more than 200 different sites Ford Motor Company's recall banner advertisement is currently the number one banner on the Internet, according to a report released...
- Research articles 2000-10-16
- Liquid Compass Announces One of the First Microsoft Silverlight Media Players Specifically for Internet Radio
- DENVER -- Liquid Compass, a premier provider of streaming and creative media services, today announced that they are one of the first providers to offer a custom media player within the radio industry that utilizes Microsoft Silverlight technology to broadcast a live stream, while also using the cross-browser capabilities of...
- Research articles 2007-09-05
- Strategic Online Advertising
- We investigated how online advertising could be made more receptive to Internet users' needs, thereby improving the efficacy. Only three to five viewers in a thousand click on a given online banner advertisement. To improve the low response rate, marketers need to reach the right audience, which will yield a...
- White papers 2006-04-14
- Why Facebook and MySpace Stink for Ads
- I wrote yesterday about the always-declining print ad pages and urged ad firms and clients to investigate online alternatives, but not every Internet outlet is optimal. Today there was a very smart article by Michael Estrin over at at iMedia, "Are advertisers killing Facebook?", which turned a skeptical eye...
- Blog posts 2008-04-16
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Top Ten Low Cost Ways to Improve Site Usability
- November 11, 2009 ยท by Darpan Munjal I get called by online retailers very frequently who have done significant work in SEO, are driving quite a bit of traffic to their website, but seem to have hit a wall in increasing the revenue. They are baffled that despite all the...
- News items 2009-11-11
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