<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[banner advertisement and internet Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/banner+advertisement+and+internet.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to banner advertisement and internet]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Widgets, Banner Ads Are Out: E-Commerce, Branded Entertainment Are In]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-widgets-banner-ads-are-out-e-commerce-branded-entertainment-are-in%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As start-ups come to grips with the reality that the usual online advertising tools of banner ads and widgets won't keep the lights on even if the economy gets better, a few companies are significantly altering their business models. The WSJ profiles a few, like Slide, RockYou and Meez,...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 04 Aug 2009 15:02:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/second+life.html"><![CDATA[Second Life]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/e-commerce.html"><![CDATA[E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/avatars.html"><![CDATA[Avatars]]></category>
		<category domain="http://resources.bnet.com/topic/virtual+worlds.html"><![CDATA[Virtual Worlds]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[The Effect of Banner Advertising on Internet Purchasing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162218]]></link>
		<description><![CDATA[The electronic business environment has given rise to new forms of advertising instruments such as banner advertising, pop-ups and search-based links. However, little research exists on the relationship between advertising exposure and actual purchasing on the Internet. In this research, one focuses on a hitherto unexplored question ' does banner...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/business+environment.html"><![CDATA[Business Environment]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[A Framework For Targeting Banner Advertising On The Internet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276317]]></link>
		<description><![CDATA[Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 18 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Banner Advertising as a Customer Retention Tool in Customer-Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64267]]></link>
		<description><![CDATA[One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[ONLINE AND IN YOUR FACE.(broadband programs)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200007/ai_n17973608]]></link>
		<description><![CDATA[Broadband ISPs Tap Into Their Own Medium       According to legend, when Willie Sutton was asked why he robbed  banks, he replied, "Because that's where the money is."  Today, crafty high-speed Internet providers are using online marketing      Broadband...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[broadband]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[BlueStreak.com Achieves Rich Media Milestone for Site Acceptance Among Portals; From AltaVista to Yahoo!, Top Internet Networks Now Welcome BlueStreak.com's Rich Media-Enabled Banner Ads]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_May_8/ai_61938645]]></link>
		<description><![CDATA[Business/Technology Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 May 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/portal.html"><![CDATA[portal]]></category>
		<category domain="http://resources.bnet.com/topic/rich+media.html"><![CDATA[rich media]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[In the Beginning;When HotWired got red hot, it brought banner ads along for the ride.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200004/ai_n25592826]]></link>
		<description><![CDATA[Internet advertising has come a long way since the day HotWired  flared to life, Oct. 27, 1994, boasting the Internet's earliest  banner ads.    Internet advertising has come a long way since the day HotWired  flared to life, Oct. 27, 1994, boasting the Internet's earliest...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Apr 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The Internet Analyst News &#151; Online Advertising &#151; More Than Just Banner Ads &#151; Kevin O'Connor, DoubleClick]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Jan_7/ai_58491522]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 07 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/kevin+o%2527connor.html"><![CDATA[Kevin O'Connor]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
