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	<title><![CDATA[banner advertisement and marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/banner+advertisement+and+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to banner advertisement and marketing]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
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		<title><![CDATA[Display Ad Spending Thaws, CBS Interactive Promises A Move Beyond The Banner Ad]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-display-ad-spending-thaws-cbs-interactive-promises-a-move-beyond-the-ba%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Recent reports have suggested that display advertising is experiencing a tentative comeback, which is partially being attributed to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS Interactive (NYSE: CBS), which posted 14 percent decline in revenues...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 16:09:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive+inc..html"><![CDATA[CBS Interactive Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+corp..html"><![CDATA[CBS Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/gamestop.html"><![CDATA[GameStop]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/cbs.html"><![CDATA[CBS]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive.html"><![CDATA[CBS Interactive]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CBS</category>
		<category domain="tickers">CBS</category>
	</item>
	<item>
		<title><![CDATA[You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=170717]]></link>
		<description><![CDATA[Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 20 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-lead.html"><![CDATA[Pay-per-lead]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/mediathink.html"><![CDATA[Mediathink]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Banner Advertising as a Customer Retention Tool in Customer-Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64267]]></link>
		<description><![CDATA[One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[Banner Advertising As A Customer Retention Tool In Customer Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=87952]]></link>
		<description><![CDATA[From the executive summary: ‘One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as Customer Relationship Management CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Banner Ads Suffer, Take Advantage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50355]]></link>
		<description><![CDATA[Effectiveness of banners is declining but most web surfers can spot banners and have trained themselves to ignore them. This article explains tips for the web page owner and tips for advitisers. Banner placement within the first screen a user sees will pull higher than those placed further down a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/banner.html"><![CDATA[Banner]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/web+page.html"><![CDATA[Web Page]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Interactive Marketing: Something Old, Something New...]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161725]]></link>
		<description><![CDATA[On-line marketing is still evolving?but just as essential to the success of your Website. The most pervasive on-line form is the banner ad, which is actually a hold-over from traditional, print advertising (though with rich media/flash animation, banner ads are finally starting to come in to their own). As part...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 29 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/websolvers.html"><![CDATA[Websolvers]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[ONLINE AND IN YOUR FACE.(broadband programs)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200007/ai_n17973608]]></link>
		<description><![CDATA[Broadband ISPs Tap Into Their Own Medium       According to legend, when Willie Sutton was asked why he robbed  banks, he replied, "Because that's where the money is."  Today, crafty high-speed Internet providers are using online marketing      Broadband...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[broadband]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[CyberCash and NetGravity Partner to Deliver "One-Click" Buying Within Banner Advertising and Marketing Offers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_June_28/ai_55000648]]></link>
		<description><![CDATA[RESTON, Va.--BUSINESS WIRE--June 28, 1999--]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Jun 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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