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- Mobile marketing based on place is finally making strides; CBS hooks up with social network Loopt to serve geo-targeted banner ads without invading privacy.(Digital)(CBS Inc. CBS News)
- Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO
- Research articles 2008-03-31
- Banner ads are just the first step of Web brand building says Microsoft network exec
- LOS ANGELES--BUSINESS WIRE--Jan. 20, 1997--
- Research articles 1997-01-20
- Innovative Medical Services Signs Contracts with Lycos for Shopping Network Placement and Keyword Banner Advertising
- SAN DIEGO--BW HealthWire--December 17, 1998--
- Research articles 1998-12-17
Additional Resources
- "Dumbest IT Question" Promotion Generates Smart Results For IN2's Integrated Advertising Campaign
- International online advertising agency IN2, a subsidiary of TMP Worldwide (NASDAQ:TMPW; ASX:TMP), today announced the results of its "Rags to Roadster" campaign for CMP's IT network, TechWeb, an online source providing industry news and analysis for IT professionals. The promotion was led by a banner advertisement (www.in2.com/pr/rags/index.html) asking IT...
- Research articles 1970-01-01
- 'Dumbest IT Question' Promotion Generates Smart Results for IN2's Integrated Advertising Campaign
- Business Editors & Technology Writers NEW YORK--BUSINESS WIRE--Sept. 20, 2000 International online advertising agency IN2, a subsidiary of TMP Worldwide (NASDAQ:TMPW; ASX:TMP), today announced the results of its "Rags to Roadster" campaign for CMP's IT network, TechWeb, an online source providing industry news and analysis for IT professionals....
- Research articles 2000-09-20
- Why Facebook and MySpace Stink for Ads
- I wrote yesterday about the always-declining print ad pages and urged ad firms and clients to investigate online alternatives, but not every Internet outlet is optimal. Today there was a very smart article by Michael Estrin over at at iMedia, "Are advertisers killing Facebook?", which turned a skeptical eye...
- Blog posts 2008-04-16
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
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